---
title: "W10518394 — $151K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/w10518394"
last_updated: "2026-08-09T06:56:21.724Z"
locale: en
meta:
description: "Niche score 45/100 · $151K/yr market · 26K searches/yr · $30.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $151K/yr market · 26K searches/yr · $30.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "W10518394 — $151K/yr Amazon US Niche (2026) - Flapen"
---
# **w10518394**
**Skip it**
A concentrated shelf (top 5 take 89% of clicks) — this niche doesn't clear our bar today.
Market size 32Growth 17Conversion 99Competition 10Returns 24Price range 95Avg price 95Brand share 27Review moat 85Quality gap 76
**Conversion**
**Incredible****18.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$30.47**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$23.10–$34.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****302.5**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$151K**
$151K/yr · 26K searches
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Returns**
**Bad****5.4%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-15.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, w10518394 is a $151K/yr Amazon United States market (26K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan. Verdict: Skip it — 45/100.
Data updated Jul 5, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **w10518394 market data**
- **Units sold / yr**
- **4K–5K**
- avg 500–750/product
- **Revenue / yr**
- **$122K–$152K**
- units × avg price
- **Conversion rate**
- **18.8%**
- **Avg BSR**
- **#1,475**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **235 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**7%**
- APPLIANCEMATES37% - Improvedhand31% - AMI PARTS8% - Whirlpool8% - Beaquicy5% - ECOMAID4% - Open — no brand owns it (2 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 108 weeks — -15.4% search growth over the last 90 days.
700500Spike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/appliances/w10518394/trend)
## **Top w10518394 search terms**
- **w10518394**23K/yr-13.9%16.2% conv. - **w10518394 heating element**2K/yr-22.6%19.7% conv. - **heating element w10518394**978/yr-40.9%15.8% conv. [**All search terms **](https://flapen.com/research/us/appliances/w10518394/search-terms)
## **Top w10518394 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$15K20%$30K30%$45K40%$60K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**W10518394 W10441445 Dishwasher Heating Element for Whirlpool Kenmore Maytag Replaces W10134009 AP5690151 PS8260087 WDT730PAHZ0 WDF520PADM7 WDF520PADM3 WDF520PADM5 WDT720PADM2 WDT710PAYM3 W10518394VP**APPLIANCEMATES**$34.68**4.4★517 rev](https://www.amazon.com/dp/B08RMN8WBQ) [2**W10518394 Dishwasher Heating Element Replacement for Whirlpool Kenmore Maytag Amana Dishwashers Compatible with 8194250 8563007 8572861 W10134009 W10441445 W10518394VP By Improvedhand**Improvedhand**$34.60**4.4★371 rev](https://www.amazon.com/dp/B096LY6TZZ) [3**W10518394 Dishwasher Heating Element Kit Fit for Whirl-pool**AMI PARTS**$29.25**4.5★42 rev](https://www.amazon.com/dp/B0DC6C4KF7) [4**Whirlpool W10518394 Genuine OEM Dishwasher Heating Element Replacement Part - Replaces W10134009 8563007 8572861 and more**Whirlpool**$30.74**4.5★251 rev](https://www.amazon.com/dp/B00MK4CP5M) [5**W10518394 W10134009 Dishwasher Heating Element by Beaquicy - PS8260087 Heating Element Replacement for Whirlpool Amana Maytag Kenmore 665 Dishwasher Parts WDT720PADM2 WDT710PAYM3 W10441445**Beaquicy**$29.21**4.2★471 rev](https://www.amazon.com/dp/B08NT8Z3D7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**W10518394 W10134009 Dishwasher Heating Element Kit for Kenmore Whirlpool May-tag Crosley Es-tate Dishwasher Replace PS8260087 W10441445 W10518394VP**ECOMAID**$23.10**15 rev1y ago](https://www.amazon.com/dp/B0F1FJMSC7) [**W10518394 Dishwasher Heating Element Kit Fit for Whirl-pool**AMI PARTS**$29.25**42 rev1y ago](https://www.amazon.com/dp/B0DC6C4KF7) [**W10518394 W10441445 PS8260087 Dishwasher Heating Element by Techecook - Fit for Whirlpool Kenmore Amana Maytag Dishwasher - Replaces W10134009 AP5690151 W10518394VP WDF520PADM7 WDT710PAYM3 WDT720PADM2**TOMOON**$34.05**437 rev5y ago](https://www.amazon.com/dp/B08N44Q3DY) [**W10518394 W10441445 Dishwasher Heating Element for Whirlpool Kenmore Maytag Replaces W10134009 AP5690151 PS8260087 WDT730PAHZ0 WDF520PADM7 WDF520PADM3 WDF520PADM5 WDT720PADM2 WDT710PAYM3 W10518394VP**APPLIANCEMATES**$34.68**517 rev5y ago](https://www.amazon.com/dp/B08RMN8WBQ) [**2026 Upgrade W10518394 W10441445 W10134009 Dishwasher Heating Element by Blutoget -Fit for Whirlpool Dishwasher Heating Element Kenmore Kitchen-Aid Maytag Dishwasher Replace AP5690151 PS8260087**Blutoget**$28.17**316 rev5y ago](https://www.amazon.com/dp/B08R9SVYXT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2026 Upgrade W10518394 W10441445 W10134009 Dishwasher Heating Element by Blutoget -Fit for Whirlpool Dishwasher Heating Element Kenmore Kitchen-Aid Maytag Dishwasher Replace AP5690151 PS8260087**Blutoget**$28.17**4.2★**▲ 98%**](https://www.amazon.com/dp/B08R9SVYXT) [**W10518394 W10134009 Dishwasher Heating Element by Beaquicy - PS8260087 Heating Element Replacement for Whirlpool Amana Maytag Kenmore 665 Dishwasher Parts WDT720PADM2 WDT710PAYM3 W10441445**Beaquicy**$29.21**4.2★**▲ 48%**](https://www.amazon.com/dp/B08NT8Z3D7) [**W10518394 W10134009 Dishwasher Heating Element Kit for Kenmore Whirlpool May-tag Crosley Es-tate Dishwasher Replace PS8260087 W10441445 W10518394VP**ECOMAID**$23.10**3.9★**▲ 26%**](https://www.amazon.com/dp/B0F1FJMSC7) [**W10518394 Dishwasher Heating Element Replacement for Whirlpool Kenmore Maytag Amana Dishwashers Compatible with 8194250 8563007 8572861 W10134009 W10441445 W10518394VP By Improvedhand**Improvedhand**$34.60**4.4★**— 5%**](https://www.amazon.com/dp/B096LY6TZZ) [**W10518394 W10441445 Dishwasher Heating Element for Whirlpool Kenmore Maytag Replaces W10134009 AP5690151 PS8260087 WDT730PAHZ0 WDF520PADM7 WDF520PADM3 WDF520PADM5 WDT720PADM2 WDT710PAYM3 W10518394VP**APPLIANCEMATES**$34.68**4.4★**— 2%**](https://www.amazon.com/dp/B08RMN8WBQ)
**~~View all trending →~~**
## **What buyers say about w10518394**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**31%
*“Fit perfect”*
**Advertised Vs Actual Product**22%
*“Works exactly as advertised”*
**Value For Money**7%
*“Much cheaper than oem”*
**Ease Of Use**5%
*“it's super easy”*
**Quality-Overall**4%
*“Amazing quality”*
**Ease Of Cleaning**3%
*“My dishes were very clean”*
**Correct Contents**3%
*“Correct part”*
**Durability**3%
*“Its been running smoothly for a month so far - Ill update later on its long-term performance”*
**Maintenance And Repair**2%
*“Super easy replacement too”*
**Product Condition**1%
*“Works like new”*
### **What buyers complain about **
**Functionality-Overall**15%
*“Did not work”*
**Heating**14%
*“Does not heat properly”*
**Ease Of Cleaning**8%
*“not cleaning very well”*
**Size-Overall**8%
*“Doesn't fit”*
**Durability**7%
*“I'm not entirely sure how long these things should last”*
**Value For Money**5%
*“for since it didn't last all that long the value definitely takes a hit”*
**Quality-Overall**5%
*“Junk”*
**Defective Material/Parts**5%
*“replacement parts”*
**Compatibility-Overall**3%
*“This item did not work for a Kenmore 665 dishwasher”*
**Connectivity-Overall**3%
*“I believe they are aware of this issue as the hassle to disconnect power”*
### **Top return reasons **
**Size-Overall**41%
**Heating**21%
**Compatibility-Overall**11%
**Defective Material/Parts**9%
**Functionality-Overall**6%
**Advertised Vs Actual Product**4%
**Maintenance And Repair**2%
**Assembly/Installation**2%
**Value For Money**1%
**Measurement/Reading Accuracy**1%
## **Common questions**
- **Is w10518394 profitable to sell on Amazon United States?**
- The niche generates $151K/yr across 8 tracked products. 90-day search growth is -15.4%. Flapen's verdict: Skip it (45/100).
- **How competitive is the w10518394 niche?**
- 8 brands and 17 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in w10518394?**
- Top complaints mined from reviews: Functionality-Overall, Heating, Ease Of Cleaning. The return rate is 5.4% — above our launch gate.
- **When does demand for w10518394 peak?**
- Demand peaks in Jan; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the w10518394 niche?**
- Listings span $23.10–$34.68; the average listing price is $30.47 (sweet spot $15–$100). The average incumbent carries 303 reviews — the moat a new listing must climb.
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