---
title: "W10311524 — $197K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/w10311524"
last_updated: "2026-08-09T07:34:34.841Z"
locale: en
meta:
description: "Niche score 41/100 · $197K/yr market · 100K searches/yr · $11.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $197K/yr market · 100K searches/yr · $11.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "W10311524 — $197K/yr Amazon US Niche (2026) - Flapen"
---
# **w10311524**
**Skip it**
A concentrated shelf (top 5 take 82% of clicks) — this niche doesn't clear our bar today.
Market size 39Growth 27Conversion 98Competition 15Returns 97Price range 24Avg price 46Brand share 31Review moat 28Quality gap 15
**Conversion**
**Incredible****17.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Okay****$11.55**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$197K**
$197K/yr · 100K searches
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,738.55**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+1.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$5.92–$17.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, w10311524 is a $197K/yr Amazon United States market (100K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 41/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **w10311524 market data**
- **Units sold / yr**
- **15K–20K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$173K–$231K**
- units × avg price
- **Conversion rate**
- **17.1%**
- **Avg BSR**
- **#56**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▲rising
**Sellers**
**16**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**10%**
- Funmit41% - Fresh Flow20% - Mist11% - Whirlpool9% - Casuenia4% - Geengle4% - Open — no brand owns it (4 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 92 weeks — +1.8% search growth over the last 90 days.
2K2KSpike '25Prime Day '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jul, Aug · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/appliances/w10311524/trend)
## **Top w10311524 search terms**
- **w10311524**20K/yr+8.5%19.2% conv. - **whirlpool fridge air filter replacement**14K/yr+11.7%8.6% conv. - **whirlpool air filter replacement**12K/yr+0.5%11.2% conv. - **whirlpool refrigerator air filter**10K/yr+0.5%12.7% conv. - **fresh flow air filter whirlpool refrigerator**8K/yr-6.0%17.7% conv. - **whirlpool fresh flow air filter**7K/yr-21.9%14.7% conv. - **whirlpool fridge air filter**4K/yr+46.5%16.7% conv. - **freshflow refrigerator air filter**3K/yr+1.5%20.7% conv. - **air filter for whirlpool refrigerator**4K/yr+7.5%9.6% conv. - **whirlpool air filter**4K/yr+14.3%9.4% conv. [**All search terms **](https://flapen.com/research/us/appliances/w10311524/search-terms)
## **Top w10311524 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$30K30%$59K45%$89K60%$118K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**3 Pack W10311524 AIR1 Refrigerator Air Filter Replacement for Whirlpool**Funmit**$13.45**4.7★4,591 rev](https://www.amazon.com/dp/B08D3PZ9RB) [2**Fresh Flow W10311524 Air Filter Cartridge for Whirlpool Refrigerators 2-Pack**Fresh Flow**$17.86**4.8★3,450 rev](https://www.amazon.com/dp/B089LXN4VR) [3**Whirlpool W10311524 FreshFlow Refrigerator Air Filter Genuine OEM Activated Odor Filter Replaces AIR1 Fits Whirlpool Maytag KitchenAid JennAir**Whirlpool**$8.94**4.8★12,067 rev](https://www.amazon.com/dp/B004DNWVPM) [4**Mist Fresh W10311524 Refrigerator Air Filter Replacement for Whirlpool W10311524 AIR1 Maytag Kitchenaid and Jenn-Air FreshFlow (3 Pack)**Mist**$13.93**4.7★9,219 rev](https://www.amazon.com/dp/B07DWB27HF) [5**Casuenia 8 Pack W10311524 Refrigerator Air Filter Replacement for Whirlpool**Casuenia**$10.25**4.8★47 rev](https://www.amazon.com/dp/B0FW4NKQZN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**W10311524 AIR1 Refrigerator Air Filter Compatible with Whirl-pool Ken-more**Caehomly**$13.42**7 rev4mo ago](https://www.amazon.com/dp/B0GM5DYJ98) [**XBGG W10311524 AIR1 Refrigerator Air Filter Compatible with Whirlpool Air Filter Replacement FreshFlow Refrigerators AIR1 for Maytag KitchenAid Kenmore 3 Pack**XBGG**$6.44**23 rev5mo ago](https://www.amazon.com/dp/B0GG8YTJ89) [**6 PACK W10311524 Refrigerator Air Filter Replacement**LEOPO**$16.87**47 rev7mo ago](https://www.amazon.com/dp/B0G1XH9BPQ) [**Casuenia 8 Pack W10311524 Refrigerator Air Filter Replacement for Whirlpool**Casuenia**$10.25**47 rev8mo ago](https://www.amazon.com/dp/B0FW4NKQZN) [**W10311524 Refrigerator Air Filter**Midiex**$10.11**53 rev9mo ago](https://www.amazon.com/dp/B0FQ5DVHLS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**W10311524 AIR1 Refrigerator Air Filter Compatible with Whirl-pool Ken-more**Caehomly**$13.42**5.0★**▲ 266%**](https://www.amazon.com/dp/B0GM5DYJ98) [**XBGG W10311524 AIR1 Refrigerator Air Filter Compatible with Whirlpool Air Filter Replacement FreshFlow Refrigerators AIR1 for Maytag KitchenAid Kenmore 3 Pack**XBGG**$6.44**4.8★**▲ 193%**](https://www.amazon.com/dp/B0GG8YTJ89) [**Casuenia 8 Pack W10311524 Refrigerator Air Filter Replacement for Whirlpool**Casuenia**$10.25**4.8★**▲ 133%**](https://www.amazon.com/dp/B0FW4NKQZN) [**6 PACK W10311524 Refrigerator Air Filter Replacement**LEOPO**$16.87**4.6★**▲ 105%**](https://www.amazon.com/dp/B0G1XH9BPQ) [**W10311524 Refrigerator Air Filter**Midiex**$10.11**4.8★**▲ 55%**](https://www.amazon.com/dp/B0FQ5DVHLS)
**~~View all trending →~~**
## **What buyers say about w10311524**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**41%
*“Fit perfect”*
**Value For Money**14%
*“but less expensive”*
**Advertised Vs Actual Product**12%
*“As described”*
**Filtration**11%
*“Great little filters at a good price”*
**Quality-Overall**7%
*“appear well made”*
**Smell**6%
*“Absorbs odors for months”*
**Ease Of Use**1%
*“easy peasy”*
**Temperature Control**1%
*“So important to maintain refrigerator”*
**Assembly/Installation**1%
*“Installation was easy”*
**Design-Overall**1%
*“Works as designed”*
### **What buyers complain about **
**Filtration**31%
*“it didnt have a filter with it”*
**Quality-Overall**25%
*“Made Cheap”*
**Size-Overall**22%
*“Poor fit”*
**Smell**3%
*“The only downside is that the odor control may not feel quite as strong or long-lasting as name-brand versions”*
### **Top return reasons **
**Size-Overall**49%
**Compatibility-Overall**22%
**Filtration**16%
**Advertised Vs Actual Product**3%
**Value For Money**3%
**Defective Material/Parts**2%
**Quality-Overall**1%
**Leak-Proof**1%
**Maintenance And Repair**1%
**Functionality-Overall**0%
## **Common questions**
- **Is w10311524 profitable to sell on Amazon United States?**
- The niche generates $197K/yr across 11 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +1.8%. Flapen's verdict: Skip it (41/100).
- **How competitive is the w10311524 niche?**
- 10 brands and 16 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in w10311524?**
- Top complaints mined from reviews: Filtration, Quality-Overall, Size-Overall. The return rate is 0.6%.
- **When does demand for w10311524 peak?**
- Demand peaks in Jul–Aug; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the w10311524 niche?**
- Listings span $5.92–$17.86; the average listing price is $11.55 (sweet spot $15–$100). The average incumbent carries 3,739 reviews — the moat a new listing must climb.
## **Related niches in Appliances**
- 60 [**deviled egg platter**](https://flapen.com/research/us/appliances/deviled-egg-platter)$1.3M/yr-52.4%**Worth a look**- 60 [**hat washer for washing machine**](https://flapen.com/research/us/appliances/hat-washer-for-washing-machine)$1.9M/yr+56.4%**Launch it**- 60 [**fppwfu01 water filter replacement**](https://flapen.com/research/us/appliances/fppwfu01-water-filter-replacement)$8.5M/yr+8.2%**Launch it**- 60 [**refrigerators**](https://flapen.com/research/us/appliances/refrigerators)$2.2M/yr+11.8%**Launch it**- 60 [**opal ice maker filter**](https://flapen.com/research/us/appliances/opal-ice-maker-filter)$747K/yr+28.5%**Worth a look**- 61 [**dryer vent hose**](https://flapen.com/research/us/appliances/dryer-vent-hose)$4.5M/yr-2.7%**Worth a look**[**All Appliances niches **](https://flapen.com/research/us/appliances)