---
title: "W102953 70a Water Filter Whirlpool — $107K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/w102953-70a-water-filter-whirlpool"
last_updated: "2026-08-09T11:59:40.891Z"
locale: en
meta:
description: "Niche score 53/100 · $107K/yr market · 22K searches/yr. A deep review moat (8,151 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $107K/yr market · 22K searches/yr. A deep review moat (8,151 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "W102953 70a Water Filter Whirlpool — $107K/yr Amazon US Niche (2026) - Flapen"
---
# **w102953 70a water filter whirlpool**
**Worth a look**
Shows searches that convert (20.1% search→purchase), but a deep review moat (8,151 avg reviews) keeps it on the watch list.
Market size 26Growth 31Conversion 100Competition 33Returns 88Price range 95Avg price 95Brand share 56Review moat 23Quality gap 45
**Conversion**
**Incredible****20.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$24.78**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$17.71–$51.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+4.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$107K**
$107K/yr · 22K searches
**Review moat**
**Bad****8,150.8**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, w102953 70a water filter whirlpool is a $107K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Aug. Verdict: Worth a look — 53/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **w102953 70a water filter whirlpool market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$99K–$124K**
- units × avg price
- **Conversion rate**
- **20.1%**
- **Avg BSR**
- **#403**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **10.0%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **210 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**28**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**22%**
- HMASAV23% - Stahomily17% - YangVigour12% - WSKFDTI11% - QWFIZ10% - AQUA CREST6%
## **Demand & seasonality**
Weekly Amazon search volume, last 53 weeks — +4.8% search growth over the last 90 days.
700500Spike '25 seasonAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Aug · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/appliances/w102953-70a-water-filter-whirlpool/trend)
## **Top w102953 70a water filter whirlpool products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$5K10%$11K15%$16K20%$21K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**EDR1RXD1 Replacement for Whirlpool Everydrop 1 W10295370A WHR1RXD1 3Pack**Stahomily**$25.25**4.7★1,991 rev](https://www.amazon.com/dp/B0CM9797LS) [2**W10295370A Replacement for Whirlpool EDR1RXD1 Everydrop 1 WHR1RXD1 3PACK**HMASAV**$29.29**4.6★3,531 rev](https://www.amazon.com/dp/B0D35L56P3) [3**YangVigour Water Filter Replacement Compatible With Whirlpool W10295370A Everydrop Filter 1 EDR1RXD1B 46-9081 46-9930 WHR1RXD1 KAD1RXD1 P4RFKB2 P8RFWB2L (3 Pack)**YangVigour**$17.71**4.6★146 rev](https://www.amazon.com/dp/B0FJLM2SFC) [4**W10295370A Water Filter Replacement Compatible with EDR1RXD1 Filter 1 WRS588FIHZ04 WRS588FIHZ06 WRS571CIHZ04 WRS325SDHZ08 WRS325FDAM04 WRMF3636RZ00 WRS321SDHZ WRS321SDHZ11 WRS325SDHZ WRS321SDHZ08**WSKFDTI**$29.55**4.2★423 rev](https://www.amazon.com/dp/B0DXL1G65Q) [5**W10295370A Water Filter for Every-drop Filter 1 W102953 70A Fit Whirlpool EDR1RXD1 Kenmore 9081 WRS321SDHZ13 WRS325SDHZ08 WRS588FIHZ04 WRS325FDAM04 WHR1RXD1 WRS321SDHZ08 WRS325SDHZ13 3PK**QWFIZ**$28.66**4.3★19 rev](https://www.amazon.com/dp/B0GHDRSXTL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FOIRCEADAL Upgraded W10295370A Water Filter Replacement Compatible with Whirlpool EDR1RXD1 Filter 1 EDR1RXD1B WHR1RXD1 KAD1RXD1 P8RFWB2L P4RFWB WD-F38 46-9081 46-9930 3 Pack**FOIRCEADAL**$20.97**296 rev3mo ago](https://www.amazon.com/dp/B0GVJ7BSLR) [**YRT EDR1RXD1 Refrigerator Water Filter Replacement for Everydrop Filter 1**YRT**$17.84**88 rev4mo ago](https://www.amazon.com/dp/B0G7CJQ9C5) [**W10295370A Water Filter for Every-drop Filter 1 W102953 70A Fit Whirlpool EDR1RXD1 Kenmore 9081 WRS321SDHZ13 WRS325SDHZ08 WRS588FIHZ04 WRS325FDAM04 WHR1RXD1 WRS321SDHZ08 WRS325SDHZ13 3PK**QWFIZ**$28.66**19 rev5mo ago](https://www.amazon.com/dp/B0GHDRSXTL) [**YangVigour Water Filter Replacement Compatible With Whirlpool W10295370A Everydrop Filter 1 EDR1RXD1B 46-9081 46-9930 WHR1RXD1 KAD1RXD1 P4RFKB2 P8RFWB2L (3 Pack)**YangVigour**$17.71**146 rev11mo ago](https://www.amazon.com/dp/B0FJLM2SFC) [**W10295370A Water Filter Replacement Compatible with EDR1RXD1 Filter 1 WRS588FIHZ04 WRS588FIHZ06 WRS571CIHZ04 WRS325SDHZ08 WRS325FDAM04 WRMF3636RZ00 WRS321SDHZ WRS321SDHZ11 WRS325SDHZ WRS321SDHZ08**WSKFDTI**$29.55**423 rev1y ago](https://www.amazon.com/dp/B0DXL1G65Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FOIRCEADAL Upgraded W10295370A Water Filter Replacement Compatible with Whirlpool EDR1RXD1 Filter 1 EDR1RXD1B WHR1RXD1 KAD1RXD1 P8RFWB2L P4RFWB WD-F38 46-9081 46-9930 3 Pack**FOIRCEADAL**$20.97**4.6★**▲ 232%**](https://www.amazon.com/dp/B0GVJ7BSLR) [**W10295370A Water Filter for Every-drop Filter 1 W102953 70A Fit Whirlpool EDR1RXD1 Kenmore 9081 WRS321SDHZ13 WRS325SDHZ08 WRS588FIHZ04 WRS325FDAM04 WHR1RXD1 WRS321SDHZ08 WRS325SDHZ13 3PK**QWFIZ**$28.66**4.3★**▲ 229%**](https://www.amazon.com/dp/B0GHDRSXTL) [**AQUA CREST EDR1RXD1 Refrigerator Water Filter 3 Pack**AQUA CREST**$22.10**4.4★**▲ 215%**](https://www.amazon.com/dp/B0CQ2FDTQL) [**YangVigour Water Filter Replacement Compatible With Whirlpool W10295370A Everydrop Filter 1 EDR1RXD1B 46-9081 46-9930 WHR1RXD1 KAD1RXD1 P4RFKB2 P8RFWB2L (3 Pack)**YangVigour**$17.71**4.6★**▲ 166%**](https://www.amazon.com/dp/B0FJLM2SFC) [**YRT EDR1RXD1 Refrigerator Water Filter Replacement for Everydrop Filter 1**YRT**$17.84**4.6★**▲ 153%**](https://www.amazon.com/dp/B0G7CJQ9C5)
**~~View all trending →~~**
## **What buyers say about w102953 70a water filter whirlpool**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**22%
*“Exact fit”*
**Value For Money**20%
*“Less expensive”*
**Filtration**19%
*“Excellent Filter”*
**Quality-Overall**9%
*“The product is well-made”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Assembly/Installation**5%
*“easy to install”*
**Efficiency**2%
*“Seems to function well”*
**Leak-Proof**2%
*“No Leaks”*
**Compatibility-Overall**2%
*“Compatible”*
**Ease Of Use**2%
*“Ease of use”*
### **What buyers complain about **
**Filtration**29%
*“Filter does not work”*
**Value For Money**10%
*“more than half the price”*
**Size-Overall**6%
*“Too small”*
**Durability**6%
*“All Filters In Pack Broke After 1-2 Weeks”*
**Compatibility-Overall**6%
*“Not compatible”*
**Leak-Proof**5%
*“Leaked”*
**Quality-Overall**4%
*“Very disappointing quality control”*
**Functionality-Overall**3%
*“They do not function”*
**Advertised Vs Actual Product**3%
*“They are not the size advertised”*
**Spray/Flow**2%
*“Horrible flow”*
### **Top return reasons **
**Size-Overall**42%
**Filtration**20%
**Compatibility-Overall**17%
**Value For Money**4%
**Functionality-Overall**3%
**Leak-Proof**2%
**Advertised Vs Actual Product**2%
**Defective Material/Parts**2%
**Connectivity-Overall**2%
**Water Resistance**2%
## **Common questions**
- **Is w102953 70a water filter whirlpool profitable to sell on Amazon United States?**
- The niche generates $107K/yr across 15 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +4.8%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the w102953 70a water filter whirlpool niche?**
- 13 brands and 28 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in w102953 70a water filter whirlpool?**
- Top complaints mined from reviews: Filtration, Value For Money, Size-Overall. The return rate is 1.4%.
- **When does demand for w102953 70a water filter whirlpool peak?**
- Demand peaks in Aug; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the w102953 70a water filter whirlpool niche?**
- Listings span $17.71–$51.10; the average listing price is $24.78 (sweet spot $15–$100). The average incumbent carries 8,151 reviews — the moat a new listing must climb.
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