---
title: "W10276397 — $56K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/w10276397"
last_updated: "2026-08-09T07:34:52.485Z"
locale: en
meta:
description: "Niche score 36/100 · $56K/yr market · 13K searches/yr · $21.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $56K/yr market · 13K searches/yr · $21.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "W10276397 — $56K/yr Amazon US Niche (2026) - Flapen"
---
# **w10276397**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 14Growth 22Conversion 100Competition 0Returns 22Price range 95Avg price 92Brand share 0Review moat 75Quality gap 52
**Conversion**
**Incredible****19.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Incredible****$20.60–$23.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$21.68**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****519.8**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-6.2%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****5.8%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$56K**
$56K/yr · 13K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, w10276397 is a $56K/yr Amazon United States market (13K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 36/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **w10276397 market data**
- **Units sold / yr**
- **3K–4K**
- avg 500–750/product
- **Revenue / yr**
- **$65K–$87K**
- units × avg price
- **Conversion rate**
- **19.9%**
- **Avg BSR**
- **#163**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **238 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- TOMOON62% - AMI PARTS19% - Blutoget8% - BlueStars6% - Beaquicy4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 109 weeks — -6.2% search growth over the last 90 days.
450350Prime Day '24Holiday '24Prime Day '25Spike '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/appliances/w10276397/trend)
## **Top w10276397 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$11K40%$22K60%$34K80%$45K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**W10276397 Washer Drain Pump for Whirlpool Kenmore Mayt-ag Washing Machine-Replaces WPW10276397VP B40-3A 1874334 AP6018417 LP39710 Years WARRANTY**TOMOON**$21.90**4.5★502 rev](https://www.amazon.com/dp/B08QDZP6NM) [2**W10276397 Washer Drain Pump for Whirl-pool may-tag Ken-more Washer**AMI PARTS**$20.60**4.4★264 rev](https://www.amazon.com/dp/B07RKZBNGX) [3**2026 UPGRADE W10276397 Washer Drain Pump by Blutoget -FIT for Whirlpool kenmore May.tag Washer- B40-3A drain pump Replacement for LP397 1874334 AP6018417 PS11751719 EAP11751719-10 Years WARRANTY**Blutoget**$20.94**4.3★332 rev](https://www.amazon.com/dp/B08V8PY79G) [4**BlueStars W10276397 Washer Drain Pump for Whirlpool Kenmore Maytag Washing Machines - Replaces WPW10276397VP B40-3A 1874334 AP6018417 LP397 PS11751719**BlueStars**$23.77**4.5★1,145 rev](https://www.amazon.com/dp/B07CTBNJFS) [5**W10276397 Washer Drain Pump 2026 UPGRADE Fit for Whirlpool Kenmore Maytag Washer Replace WPW10276397VP B40-3A 1874334 AP6018417 LP397 PS11751719 10 YEARS WARRANTY by Beaquicy**Beaquicy**$21.19**4.5★356 rev](https://www.amazon.com/dp/B082V6PK5P)
### **Newest**
by launch date
[**2026 UPGRADE W10276397 Washer Drain Pump by Blutoget -FIT for Whirlpool kenmore May.tag Washer- B40-3A drain pump Replacement for LP397 1874334 AP6018417 PS11751719 EAP11751719-10 Years WARRANTY**Blutoget**$20.94**332 rev5y ago](https://www.amazon.com/dp/B08V8PY79G) [**W10276397 Washer Drain Pump for Whirlpool Kenmore Mayt-ag Washing Machine-Replaces WPW10276397VP B40-3A 1874334 AP6018417 LP39710 Years WARRANTY**TOMOON**$21.90**502 rev5y ago](https://www.amazon.com/dp/B08QDZP6NM) [**W10276397 Washer Drain Pump 2026 UPGRADE Fit for Whirlpool Kenmore Maytag Washer Replace WPW10276397VP B40-3A 1874334 AP6018417 LP397 PS11751719 10 YEARS WARRANTY by Beaquicy**Beaquicy**$21.19**356 rev6y ago](https://www.amazon.com/dp/B082V6PK5P) [**W10276397 Washer Drain Pump for Whirl-pool may-tag Ken-more Washer**AMI PARTS**$20.60**264 rev7y ago](https://www.amazon.com/dp/B07RKZBNGX) [**BlueStars W10276397 Washer Drain Pump for Whirlpool Kenmore Maytag Washing Machines - Replaces WPW10276397VP B40-3A 1874334 AP6018417 LP397 PS11751719**BlueStars**$23.77**1,145 rev7y ago](https://www.amazon.com/dp/B07CTBNJFS)
### **Trending**
90-day click momentum
[**2026 UPGRADE W10276397 Washer Drain Pump by Blutoget -FIT for Whirlpool kenmore May.tag Washer- B40-3A drain pump Replacement for LP397 1874334 AP6018417 PS11751719 EAP11751719-10 Years WARRANTY**Blutoget**$20.94**4.3★**▲ 82%**](https://www.amazon.com/dp/B08V8PY79G) [**W10276397 Washer Drain Pump for Whirl-pool may-tag Ken-more Washer**AMI PARTS**$20.60**4.4★**▲ 23%**](https://www.amazon.com/dp/B07RKZBNGX) [**W10276397 Washer Drain Pump for Whirlpool Kenmore Mayt-ag Washing Machine-Replaces WPW10276397VP B40-3A 1874334 AP6018417 LP39710 Years WARRANTY**TOMOON**$21.90**4.5★**— 2%**](https://www.amazon.com/dp/B08QDZP6NM) [**BlueStars W10276397 Washer Drain Pump for Whirlpool Kenmore Maytag Washing Machines - Replaces WPW10276397VP B40-3A 1874334 AP6018417 LP397 PS11751719**BlueStars**$23.77**4.5★**▼ 14%**](https://www.amazon.com/dp/B07CTBNJFS) [**W10276397 Washer Drain Pump 2026 UPGRADE Fit for Whirlpool Kenmore Maytag Washer Replace WPW10276397VP B40-3A 1874334 AP6018417 LP397 PS11751719 10 YEARS WARRANTY by Beaquicy**Beaquicy**$21.19**4.5★**▼ 52%**](https://www.amazon.com/dp/B082V6PK5P)
## **What buyers say about w10276397**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**44%
*“Perfect Fit”*
**Value For Money**24%
*“the price/value ratio compared to OEM is outstanding”*
**Advertised Vs Actual Product**13%
*“Just what I needed”*
**Ease Of Use**7%
*“Again pretty easy”*
**Maintenance And Repair**4%
*“It was a simple cheap repair”*
**Quality-Overall**4%
*“Good quality replacement part at a good price”*
### **What buyers complain about **
**Durability**57%
*“failed after 6 months”*
**Defective Material/Parts**29%
*“platic electric cover broken the pieces where in box”*
**Noise Level**7%
*“Noisy”*
### **Top return reasons **
**Defective Material/Parts**29%
**Size-Overall**20%
**Compatibility-Overall**9%
**Connectivity-Overall**5%
**Value For Money**5%
**Functionality-Overall**5%
**Leak-Proof**5%
**Mounting**5%
**Maintenance And Repair**4%
**Advertised Vs Actual Product**3%
## **Common questions**
- **Is w10276397 profitable to sell on Amazon United States?**
- The niche generates $56K/yr across 5 tracked products. 90-day search growth is -6.2%. Flapen's verdict: Skip it (36/100).
- **How competitive is the w10276397 niche?**
- 5 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in w10276397?**
- Top complaints mined from reviews: Durability, Defective Material/Parts, Noise Level. The return rate is 5.8% — above our launch gate.
- **When does demand for w10276397 peak?**
- Demand peaks in Jul; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the w10276397 niche?**
- Listings span $20.60–$23.77; the average listing price is $21.68 (sweet spot $15–$100). The average incumbent carries 520 reviews — the moat a new listing must climb.
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