---
title: "Vornado Humidifier Replacement Filters — $461K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/vornado-humidifier-replacement-filters"
last_updated: "2026-08-09T03:41:11.087Z"
locale: en
meta:
description: "Niche score 49/100 · $461K/yr market · 149K searches/yr · $40.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $461K/yr market · 149K searches/yr · $40.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vornado Humidifier Replacement Filters — $461K/yr Amazon US Niche (2026) - Flapen"
---
# **vornado humidifier replacement filters**
**Skip it**
Soft demand (-65.7% this quarter) — this niche doesn't clear our bar today.
Market size 58Growth 0Conversion 78Competition 51Returns 36Price range 92Avg price 95Brand share 29Review moat 35Quality gap 75
**Avg price**
**Incredible****$40.30**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.86–$97.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$461K**
$461K/yr · 149K searches
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****4.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****3,022.96**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-65.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, vornado humidifier replacement filters is a $461K/yr Amazon United States market (149K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vornado humidifier replacement filters market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **$605K–$806K**
- units × avg price
- **Conversion rate**
- **7.7%**
- **Avg BSR**
- **#465**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **68%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**51**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 93%
**Open market**
**10%**
- Vornado68% - Ulreon7% - Flintar5% - Hichoryer4% - Fil-fresh2% - Alocs2% - Open — no brand owns it (6 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 109 weeks — -65.7% search growth over the last 90 days.
3K2KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 9.7×
[**Open Trend **](https://flapen.com/research/us/appliances/vornado-humidifier-replacement-filters/trend)
## **Top vornado humidifier replacement filters search terms**
- **vornado humidifier**82K/yr-68.8%1.0% conv. - **vornado evaporative humidifier**11K/yr-55.2%0.2% conv. - **vornado humidifier replacement filters**14K/yr-68.4%12.4% conv. - **vornado filter replacement**5K/yr-16.3%13.0% conv. - **vornado humidifier filter**12K/yr-73.3%13.7% conv. - **vornado filter**3K/yr-40.8%10.8% conv. - **vornado filters**2K/yr-42.1%10.7% conv. - **vornado humidifiers**4K/yr-59.4%1.2% conv. - **humidifier vornado**4K/yr-74.1%0.9% conv. - **vornado evap40 filters**2K/yr-68.5%11.5% conv. [**All search terms **](https://flapen.com/research/us/appliances/vornado-humidifier-replacement-filters/search-terms)
## **Top vornado humidifier replacement filters products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$46K20%$92K30%$138K40%$184K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vornado MD1-0034 Replacement Humidifier Wick (2-Pack) 1-Inch Thick Replace at Recommended Intervals for Best Performance Disposable Genuine Fit for Select Evaporative Humidifiers White**Vornado**$12.93**4.6★4,417 rev](https://www.amazon.com/dp/B01J664VSA) [2**Vornado MD1-0002 Replacement Humidifier Wick (2-Pack) White**Vornado**$11.86**4.6★4,195 rev](https://www.amazon.com/dp/B000E1385Y) [3**Ulreon 4 Pack MD1-0034 Humidifier Replacement Filter for Vornado Evaporative Humidifiers 1 Thick Humidifier Filter Replacement**Ulreon**$19.66**4.2★43 rev](https://www.amazon.com/dp/B0FQC6VW48) [4**Flintar MD1-0034 Humidifier Replacement Wick Filters Compatible with Vornado Evaporative Humidifier Evap40 Evap2 EV3 EV100 EV200 EVDC300 EVDC500 EVDC505 (Not for Evap3) 4-Pack**Flintar**$24.66**4.7★1,196 rev](https://www.amazon.com/dp/B07VR3R7H8) [5**Vornado MISTIC 8 Whole Room Ultrasonic Humidifier Top-Fill Aromatherapy 2-Gallon Tank 3-Gallon Output Warm or Cool Mist Humidifier Automatic Humidity Control Included Scent Pads**Vornado**$97.81**4.2★45 rev](https://www.amazon.com/dp/B0FL8ZC6BD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vornado EV3 Whole Room Evaporative Humidifier 1.5 gal Capacity Electronic Humidistat Top Fill 54-Hour Run Time 10 Speed Settings Energy Efficient 2 Antimicrobial Wicks Easy To Clean Black**Vornado**$84.88**60 rev8mo ago](https://www.amazon.com/dp/B0FT3PGC1V) [**Ulreon 4 Pack MD1-0034 Humidifier Replacement Filter for Vornado Evaporative Humidifiers 1 Thick Humidifier Filter Replacement**Ulreon**$19.66**43 rev8mo ago](https://www.amazon.com/dp/B0FQC6VW48) [**IGNISFLARE 4-Pack MD1-0034 Replacement Wicks Filters Compatible with Vornado Evaporative Humidifier Model Evap40 Evap2 EV100 EV200 EVDC300 EVDC500**IGNISFLARE**$19.98**73 rev10mo ago](https://www.amazon.com/dp/B0FMXQ561R) [**Vornado MISTIC 8 Whole Room Ultrasonic Humidifier Top-Fill Aromatherapy 2-Gallon Tank 3-Gallon Output Warm or Cool Mist Humidifier Automatic Humidity Control Included Scent Pads**Vornado**$97.81**45 rev11mo ago](https://www.amazon.com/dp/B0FL8ZC6BD) [**Vornado MISTIC 4 Whole Room Ultrasonic Humidifier Top-Fill Aromatherapy 1-Gallon Tank 3 Mist Settings Ambient Lighting Whisper-Quiet Included Scent Pads Air Humidifier for Kids and Home**Vornado**$48.79**46 rev11mo ago](https://www.amazon.com/dp/B0FL944CYM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PUREBURG MD1-0022 MD1-0023 Replacement Filter Compatible with Vornado AC300 AC350 AC500 AC550 PCO200 PCO300 PCO500 PCO375DC PCO575DC Air Purifiers 2-Pack H13 HEPA**PUREBURG**$35.48**4.7★**▲ 550%**](https://www.amazon.com/dp/B0881M3KVJ) [**Vornado MD1-0039 Replacement 3-in-1 True HEPA Filter Cartridge Fits Select Air Purifier Models Disposable No Cleaning Required Replace Every 6 Months - Includes True HEPA Carbon and Pre-Filter**Vornado**$19.84**4.7★**▲ 329%**](https://www.amazon.com/dp/B081W873X9) [**Hichoryer MD1-0022 Replacement Filter Compatible with Vornado Air Purifier Models AC300 AC350 AC500 AC550 PCO200 PCO300 and PCO500 2 HEPA Filter MD1-002 + 4 Pre-Filter MD1-0023**Hichoryer**$31.33**4.7★**▲ 320%**](https://www.amazon.com/dp/B0BN7J1K21) [**Vornado MD1-0022 Air Purifier Filter 1 Count (Pack of 1) White**Vornado**$29.96**4.8★**▲ 235%**](https://www.amazon.com/dp/B008Z32AWA) [**Ulreon 4 Pack MD1-0034 Humidifier Replacement Filter for Vornado Evaporative Humidifiers 1 Thick Humidifier Filter Replacement**Ulreon**$19.66**4.2★**▲ 169%**](https://www.amazon.com/dp/B0FQC6VW48)
**~~View all trending →~~**
## **What buyers say about vornado humidifier replacement filters**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**18%
*“Fits great”*
**Quality-Overall**16%
*“Great quality”*
**Filtration**12%
*“The filter was easy to replace”*
**Value For Money**9%
*“Good value”*
**Humidification**9%
*“It puts out a good stream of mist”*
**Advertised Vs Actual Product**7%
*“Does what it is suppose to do”*
**Efficiency**4%
*“Works very well”*
**Ease Of Cleaning**2%
*“Easy to clean”*
**Ease Of Use**2%
*“Easy to use”*
**Air Purification**2%
*“A good air filter replacement”*
### **What buyers complain about **
**Durability**9%
*“doesn't last”*
**Noise Level**8%
*“Noisy”*
**Leak-Proof**7%
*“Leaks”*
**Filtration**6%
*“These filters are junk”*
**Humidification**4%
*“I will never buy another Vornado Humidifier again after this - this is shameful”*
**Moist/Dry**4%
*“next evening it was again dry”*
**Functionality-Overall**4%
*“Doesnt perform”*
**Quality-Overall**3%
*“Very cheaply made”*
**Water Resistance**3%
*“these filters do not absorb water I have to wet them by hand”*
**Ease Of Use**3%
*“can't be used any more”*
### **Top return reasons **
**Size-Overall**26%
**Humidification**11%
**Filtration**9%
**Leak-Proof**8%
**Functionality-Overall**8%
**Compatibility-Overall**5%
**Advertised Vs Actual Product**4%
**Noise Level**4%
**Defective Material/Parts**4%
**Value For Money**4%
## **Common questions**
- **Is vornado humidifier replacement filters profitable to sell on Amazon United States?**
- The niche generates $461K/yr across 25 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -65.7%. Flapen's verdict: Skip it (49/100).
- **How competitive is the vornado humidifier replacement filters niche?**
- 12 brands and 51 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in vornado humidifier replacement filters?**
- Top complaints mined from reviews: Durability, Noise Level, Leak-Proof. The return rate is 4.1%.
- **When does demand for vornado humidifier replacement filters peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 9.7× the quietest.
- **What does it cost to enter the vornado humidifier replacement filters niche?**
- Listings span $11.86–$97.81; the average listing price is $40.30 (sweet spot $15–$100). The average incumbent carries 3,023 reviews — the moat a new listing must climb.
## **Related niches in Appliances**
- 60 [**deviled egg platter**](https://flapen.com/research/us/appliances/deviled-egg-platter)$1.3M/yr-52.4%**Worth a look**- 60 [**hat washer for washing machine**](https://flapen.com/research/us/appliances/hat-washer-for-washing-machine)$1.9M/yr+56.4%**Launch it**- 60 [**fppwfu01 water filter replacement**](https://flapen.com/research/us/appliances/fppwfu01-water-filter-replacement)$8.5M/yr+8.2%**Launch it**- 60 [**refrigerators**](https://flapen.com/research/us/appliances/refrigerators)$2.2M/yr+11.8%**Launch it**- 60 [**opal ice maker filter**](https://flapen.com/research/us/appliances/opal-ice-maker-filter)$747K/yr+28.5%**Worth a look**- 61 [**dryer vent hose**](https://flapen.com/research/us/appliances/dryer-vent-hose)$4.5M/yr-2.7%**Worth a look**[**All Appliances niches **](https://flapen.com/research/us/appliances)