---
title: "Vicks Humidifier Filter — $106K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/vicks-humidifier-filter"
last_updated: "2026-08-09T06:08:57.464Z"
locale: en
meta:
description: "Niche score 44/100 · $106K/yr market · 54K searches/yr · $18.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $106K/yr market · 54K searches/yr · $18.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vicks Humidifier Filter — $106K/yr Amazon US Niche (2026) - Flapen"
---
# **vicks humidifier filter**
**Skip it**
Soft demand (-47.3% this quarter) — this niche doesn't clear our bar today.
Market size 26Growth 1Conversion 89Competition 32Returns 96Price range 73Avg price 84Brand share 41Review moat 47Quality gap 21
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$18.66**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$11.76–$23.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,842.14**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$106K**
$106K/yr · 54K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-47.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, vicks humidifier filter is a $106K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vicks humidifier filter market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$112K–$149K**
- units × avg price
- **Conversion rate**
- **10.5%**
- **Avg BSR**
- **#49**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**23**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**12%**
- Funmit22% - NISHCON21% - TOMOON18% - Ximoon10% - PUREBURG10% - Protec7% - Open — no brand owns it (4 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 109 weeks — -47.3% search growth over the last 90 days.
2K2KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/us/appliances/vicks-humidifier-filter/trend)
## **Top vicks humidifier filter search terms**
- **vicks humidifier filter**30K/yr-43.6%8.8% conv. - **vicks humidifier filter replacement**9K/yr-53.8%8.6% conv. - **vicks cool mist humidifier filter**5K/yr-58.9%9.3% conv. - **vicks germ free humidifier filter**4K/yr-41.2%5.7% conv. - **vicks starry night humidifier filter**3K/yr-39.0%6.9% conv. - **wf2 humidifier filter**3K/yr-55.2%11.8% conv. [**All search terms **](https://flapen.com/research/us/appliances/vicks-humidifier-filter/search-terms)
## **Top vicks humidifier filter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$5K10%$11K15%$16K20%$21K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NISHCON WF2 Humidifier Filter Replacement for Vicks V3500 V3100 V3600 V3900 V3700 VEV320 & Kaz 3020 Cool Mist Humidifiers Pack of 4**NISHCON**$18.32**4.7★450 rev](https://www.amazon.com/dp/B0B8RTKFSP) [2**TOMOON WF2 Humidifier Filter Fit for Vicks V3500 V3100 V3900 V3700 VEV320**TOMOON**$23.71**4.7★691 rev](https://www.amazon.com/dp/B0BNJWY5X4) [3**Ximoon WF2 Humidifier Filter Replacement for Vicks Kaz Humidifier 2 Pack**Ximoon**$15.17**4.7★2,117 rev](https://www.amazon.com/dp/B06ZZLMSWR) [4**PUREBURG WF2 Wick Filters Compatible with Kaz Vicks V3100 V3500N V3500 V3700 V3800 V3900 Kaz 3020 Sunbeam 1118 Series Honeywell HCM-350 HCM-630 HCM-300T Relion WA-8D Enviracaire ECM-500 4-Pack**PUREBURG**$17.54**4.7★2,086 rev](https://www.amazon.com/dp/B07S7VFSTN) [5**WF2 Humidifier Filter Replacement for Vicks Sunbeam Honeywell 4 Pack**Funmit**$19.73**4.7★1,076 rev](https://www.amazon.com/dp/B0B2NHCGSK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vifect 4 Pack WF2 Humidifier Filter Replacement for Vicks Kaz Humidifier**Vifect**$16.49**23 rev11mo ago](https://www.amazon.com/dp/B0F2HVDCMM) [**Freeboy WF2 Humidifier Filter for Vicks & Kaz Starry Night 2 Pack**Freeboy**$12.84**125 rev3y ago](https://www.amazon.com/dp/B0BPXRY76D) [**TOMOON WF2 Humidifier Filter Fit for Vicks V3500 V3100 V3900 V3700 VEV320**TOMOON**$23.71**691 rev3y ago](https://www.amazon.com/dp/B0BNJWY5X4) [**NISHCON WF2 Humidifier Filter Replacement for Vicks V3500 V3100 V3600 V3900 V3700 VEV320 & Kaz 3020 Cool Mist Humidifiers Pack of 4**NISHCON**$18.32**450 rev3y ago](https://www.amazon.com/dp/B0B8RTKFSP) [**WF2 Humidifier Filter Replacement for Vicks V3500 V3100 V3600 V3900 V3700 VEV320 & Kaz 3020 Cool Mist Humidifiers Pack of 6 By NISHCON**NISHCON**$21.64**450 rev3y ago](https://www.amazon.com/dp/B0B8RQZ9KN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WF2 Humidifier Filter Replacement for Vicks V3500 V3100 V3600 V3900 V3700 VEV320 & Kaz 3020 Cool Mist Humidifiers Pack of 6 By NISHCON**NISHCON**$21.64**4.7★**▲ 225%**](https://www.amazon.com/dp/B0B8RQZ9KN) [**Vifect 4 Pack WF2 Humidifier Filter Replacement for Vicks Kaz Humidifier**Vifect**$16.49**4.6★**▲ 191%**](https://www.amazon.com/dp/B0F2HVDCMM) [**Freeboy WF2 Humidifier Filter for Vicks & Kaz Starry Night 2 Pack**Freeboy**$12.84**4.7★**▲ 81%**](https://www.amazon.com/dp/B0BPXRY76D) [**WF2 Humidifier Filter for Kaz Vicks - V3100 V3500 V3700 V3800 V3900 3020 Series Protec PWF2 VEV400 Cool Mist Vaporizer Humidifiers (Pack of 4) White**Alocs**$19.07**4.7★**▲ 78%**](https://www.amazon.com/dp/B0B846286W) [**NISHCON WF2 Humidifier Filter Replacement for Vicks V3500 V3100 V3600 V3900 V3700 VEV320 & Kaz 3020 Cool Mist Humidifiers Pack of 4**NISHCON**$18.32**4.7★**▲ 65%**](https://www.amazon.com/dp/B0B8RTKFSP)
**~~View all trending →~~**
## **What buyers say about vicks humidifier filter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**28%
*“Fit well”*
**Filtration**17%
*“Filters are good for about 2 to 2 1/2 weeks”*
**Value For Money**15%
*“it's great to have a slightly lower price for them available on amazon”*
**Quality-Overall**12%
*“No complaints”*
**Advertised Vs Actual Product**12%
*“These work like they should”*
**Humidification**7%
*“Perfect size for my humidifier”*
**Efficiency**1%
*“Worked for me”*
**Assembly/Installation**1%
*“So easy to use in the installation is easy as pulling the old one out”*
**Ease Of Cleaning**1%
*“I find these very easy to clean and remain odorless”*
**Smell**1%
*“I find these very easy to clean and remain odorless”*
### **What buyers complain about **
**Size-Overall**12%
*“did not fit mine as it said it would”*
**Filtration**11%
*“Typically, filters won't dry out for a couple of months”*
**Functionality-Overall**11%
*“Does not perform well”*
**Value For Money**9%
*“are too expensive”*
**Advertised Vs Actual Product**9%
*“Not exactly the same as OEM”*
**Durability**5%
*“Doesnt last long at all”*
**Color**5%
*“Did not turn pink with slime”*
**Thickness**5%
*“Because no-one shows the wall thickness”*
**Absorbency**5%
*“This did not seem to absorb the water very well”*
**Smell**3%
*“gets a strange smell”*
### **Top return reasons **
**Size-Overall**50%
**Filtration**19%
**Compatibility-Overall**9%
**Humidification**9%
**Value For Money**3%
**Advertised Vs Actual Product**3%
**Smell**2%
**Functionality-Overall**1%
**Quality-Overall**1%
**Material Quality**1%
## **Common questions**
- **Is vicks humidifier filter profitable to sell on Amazon United States?**
- The niche generates $106K/yr across 14 tracked products. 90-day search growth is -47.3%. Flapen's verdict: Skip it (44/100).
- **How competitive is the vicks humidifier filter niche?**
- 10 brands and 23 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in vicks humidifier filter?**
- Top complaints mined from reviews: Size-Overall, Filtration, Functionality-Overall. The return rate is 0.9%.
- **When does demand for vicks humidifier filter peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the vicks humidifier filter niche?**
- Listings span $11.76–$23.71; the average listing price is $18.66 (sweet spot $15–$100). The average incumbent carries 1,842 reviews — the moat a new listing must climb.
## **Related niches in Appliances**
- 60 [**deviled egg platter**](https://flapen.com/research/us/appliances/deviled-egg-platter)$1.3M/yr-52.4%**Worth a look**- 60 [**hat washer for washing machine**](https://flapen.com/research/us/appliances/hat-washer-for-washing-machine)$1.9M/yr+56.4%**Launch it**- 60 [**fppwfu01 water filter replacement**](https://flapen.com/research/us/appliances/fppwfu01-water-filter-replacement)$8.5M/yr+8.2%**Launch it**- 60 [**refrigerators**](https://flapen.com/research/us/appliances/refrigerators)$2.2M/yr+11.8%**Launch it**- 60 [**opal ice maker filter**](https://flapen.com/research/us/appliances/opal-ice-maker-filter)$747K/yr+28.5%**Worth a look**- 61 [**dryer vent hose**](https://flapen.com/research/us/appliances/dryer-vent-hose)$4.5M/yr-2.7%**Worth a look**[**All Appliances niches **](https://flapen.com/research/us/appliances)