---
title: "Undercounter Refrigerator Freezer — $402K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/undercounter-refrigerator-freezer"
last_updated: "2026-07-22T00:48:06.794Z"
locale: en
meta:
description: "Niche score 60/100 · $402K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $402K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Undercounter Refrigerator Freezer — $402K/yr Amazon US Niche (2026) - Flapen"
---
# **undercounter refrigerator freezer**
**Worth a look**
Shows no brand lock-in (top 5 brands take 42% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 56Growth 52Conversion 10Competition 91Returns 85Price range 0Avg price 0Brand share 93Review moat 71Quality gap 73
**Brand share**
**Great****42%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Returns**
**Great****1.5%**
return rate — above 6% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****651.45**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$402K**
$402K/yr · 94K searches
**Growth**
**Good****+22.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****$512.99**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$125.28–$1398.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, undercounter refrigerator freezer is a $402K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Jul. Verdict: Worth a look — 60/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **undercounter refrigerator freezer market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$256K–$385K**
- units × avg price
- **Launch success**
- **77%**
- 20 of 26 new (360d)
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#1,621**
- **Page quality**
- **0%**
- **Prime**
- **51%**
- **Sponsored**
- **94%**
- **Out of stock**
- **7.0%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**42 **▼falling
**Sellers**
**60**
**Top-5 brand share**
**42%**
Top 20: 88%
**Top-5 click share**
**24%**
Top 20: 54%
**Open market**
**53%**
- EUHOMY12% - Frigidaire9% - Velieta7% - Kalamera7% - Ca'Lefort6% - Yeego6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +22.6% search growth over the last 90 days.
4K3KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/appliances/undercounter-refrigerator-freezer/trend)
## **Top undercounter refrigerator freezer search terms**
- **24 inch beverage refrigerator**17K/yr+41.1%1.0% conv. - **24 beverage fridge under counter**14K/yr+15.9%1.1% conv. - **24 inch fridge**7K/yr+50.6%0.1% conv. - **beverage refrigerator 24 inch wide**10K/yr-8.6%0.7% conv. - **commercial undercounter refrigerator**5K/yr+90.1%0.2% conv. - **24 inch beverage fridge**5K/yr+23.1%0.9% conv. - **24 refrigerator**6K/yr-4.4%0.6% conv. - **undercounter refrigerator freezer**5K/yr+10.5%0.1% conv. - **24 inch wide refrigerator**6K/yr+13.8%0.1% conv. - **32 inch refrigerator**5K/yr+33.7%0.2% conv. [**All search terms **](https://flapen.com/research/us/appliances/undercounter-refrigerator-freezer/search-terms)
## **Top undercounter refrigerator freezer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$8K4%$16K6%$24K8%$32K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 89 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**EUHOMY 4.5 Cu.ft Beverage Refrigerator and Cooler 145 Can Mini fridge with Glass Door for Soda Beer Wine Small Drink Dispenser with Digital Adjustable Thermostat for Home Office Bar**EUHOMY**$295.68**4.3★4,357 rev](https://www.amazon.com/dp/B0DDT7C6VT) [2**Velieta 24 Inch Beverage Refrigerator Cooler 210 Cans Wide Beverage and Beer Fridge with Glass Door and Powerful Cooling Compressor Built-in/Freestanding Drink Fridge for Kitchen Bar or Office**Velieta**$551.53**4.4★1,258 rev](https://www.amazon.com/dp/B09H33YBW7) [3**GarveeHome 24 in Beverage Refrigerator 5.1 Cu.Ft Beverage Fridge 166 Cans Capacity Drink Fridge with 3660F Adjustable Digital Temperature Control Compressor and Safety Lock**GarveeHome**$422.64**5.0★1 rev](https://www.amazon.com/dp/B0G391KT51) [4**Yeego Beverage Refrigerator & Drink Fridge - 24 inch 180 Cans Beer Cooler Glass Door 34-54 Under Counter Refrigerator Built-in for Drink Soda Wine for Bar Office Bedroom**Yeego**$506.30**4.5★37 rev](https://www.amazon.com/dp/B0DF2L7S1G) [5**Frigidaire 2 Door Apartment Size Refrigerator/Freezer Combo 7.5 cu ft Platinum Series Stainless 23 D x 21.5 W x 55.5 H**Frigidaire**$360.89**4.1★2,268 rev](https://www.amazon.com/dp/B088G26FRM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CaLefort 24 Inch Beverage Refrigerator - 180 Cans Drink Fridge With Glass Door 34-54 Beverage Fridge Under Counter/Built-In/Freestanding 3 LED Beer Soda Beverage Cooler for Home Office Kitchen**Ca'Lefort**$688.14**3 rev1mo ago](https://www.amazon.com/dp/B0H2DPYL5N) [**CaLefort Beverage Refrigerator Cooler - 24 Inch Beverage Fridge Under Counter 180 Can with Glass Door Freestanding or Built-in with 3 Color LED Drink Cooler for Beer Soda or Wine (Right-Hinged)**Ca'Lefort**$649.20**26 rev2mo ago](https://www.amazon.com/dp/B0GZP18PHT) [**ROVSUN 24 Inch Beverage Refrigerator 5.8 Cu.Ft. Under Counter Beverage Fridge with Glass Door and Touch Temperature Control for Soda Beer Built-in or Freestanding Cooler for Kitchen Bar Office**ROVSUN**$381.82**15 rev2mo ago](https://www.amazon.com/dp/B0GWHYVWPK) [**ROVSUN 24 Beverage Refrigerator Cooler with Touch Panel & Adjustable Shelf Undercounter Beverage and Wine Cooler Refrigerator for Soda Beer Built-in or Freestanding for Home Office Kitchen or Bar**ROVSUN**$385.85**155 rev3mo ago](https://www.amazon.com/dp/B0GTLL78NX) [**Yeego 24 Inch Beverage Refrigerator 180 Can Built-In Under Counter Drink Fridge with Glass Door 3454F Cooling for Beer Soda & Wine (Right-Hinged)**Yeego**$519.97**83 rev4mo ago](https://www.amazon.com/dp/B0GR4SVXW2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ROVSUN 24 Beverage Refrigerator Cooler with Touch Panel & Adjustable Shelf Undercounter Beverage and Wine Cooler Refrigerator for Soda Beer Built-in or Freestanding for Home Office Kitchen or Bar**ROVSUN**$385.85**4.4★**▲ 218%**](https://www.amazon.com/dp/B0GTLL78NX) [**CaLefort Beverage Refrigerator Cooler - 24 Inch Beverage Fridge Under Counter 180 Can with Glass Door Freestanding or Built-in with 3 Color LED Drink Cooler for Beer Soda or Wine (Right-Hinged)**Ca'Lefort**$649.20**4.6★**▲ 218%**](https://www.amazon.com/dp/B0GZP18PHT) [**ROVSUN 24 Inch Beverage Refrigerator 5.8 Cu.Ft. Under Counter Beverage Fridge with Glass Door and Touch Temperature Control for Soda Beer Built-in or Freestanding Cooler for Kitchen Bar Office**ROVSUN**$381.82**3.6★**▲ 216%**](https://www.amazon.com/dp/B0GWHYVWPK) [**CaLefort 24 Inch Beverage Refrigerator - 180 Cans Drink Fridge With Glass Door 34-54 Beverage Fridge Under Counter/Built-In/Freestanding 3 LED Beer Soda Beverage Cooler for Home Office Kitchen**Ca'Lefort**$688.14**5.0★**▲ 214%**](https://www.amazon.com/dp/B0H2DPYL5N) [**LG 24-Inch Top Freezer Refrigerator 11 Cu. Ft. EasyReach Bins Sliding Shelf Digital Temperature Controls**LG**$641.60**5.0★**▲ 211%**](https://www.amazon.com/dp/B0DWJKSRPH)
**~~View all trending →~~**
## **What buyers say about undercounter refrigerator freezer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Good quality and great capacity”*
**Size-Overall**15%
*“Perfect size - small”*
**Storage Capacity**12%
*“good capacity”*
**Value For Money**11%
*“Great buy for the money”*
**Noise Level**9%
*“It's not noisy”*
**Design-Overall**5%
*“I like the sleek design”*
**Advertised Vs Actual Product**5%
*“As Advertised”*
**Ease Of Use**3%
*“Easy and convenient”*
**Heating**3%
*“It does a fair job of cooling”*
**Temperature Control**2%
*“it has performed well indeed: good temperature control”*
### **What buyers complain about **
**Noise Level**13%
*“Makes noise”*
**Durability**12%
*“Didnt last”*
**Heating**10%
*“Unfortunately, it cannot deal with the Texas heat”*
**Quality-Overall**9%
*“Cheap Quality”*
**Size-Overall**7%
*“Bigger”*
**Temperature Control**6%
*“It struggles to get cold”*
**Advertised Vs Actual Product**5%
*“False advertising”*
**Functionality-Overall**5%
*“will not work properly”*
**Value For Money**5%
*“But a little pricey compared to some of others”*
**Leak-Proof**2%
*“it had a coolant leak”*
### **Top return reasons **
**Size-Overall**44%
**Defective Material/Parts**9%
**Noise Level**7%
**Functionality-Overall**6%
**Advertised Vs Actual Product**5%
**Value For Money**4%
**Heating**4%
**Temperature Control**4%
**Leak-Proof**3%
**Scratch Resistance**2%
## **Common questions**
- **Is undercounter refrigerator freezer profitable to sell on Amazon United States?**
- The niche generates $402K/yr across 89 tracked products. 20 of 26 products launched in the last 360 days are still selling. 90-day search growth is +22.6%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the undercounter refrigerator freezer niche?**
- 42 brands and 60 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 42% of demand.
- **What do buyers complain about in undercounter refrigerator freezer?**
- Top complaints mined from reviews: Noise Level, Durability, Heating. The return rate is 1.5%.
- **When does demand for undercounter refrigerator freezer peak?**
- Demand peaks in Jul; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the undercounter refrigerator freezer niche?**
- Listings span $125.28–$1398.45; the average listing price is $512.99 (sweet spot $15–$100). The average incumbent carries 651 reviews — the moat a new listing must climb.
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