---
title: "under counter ice maker — $911K/yr Amazon United States Niche, Score 60/100 - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/under-counter-ice-maker"
last_updated: "2026-07-20T19:33:29.115Z"
locale: en
meta:
description: "under counter ice maker clears our launch bar: a $911K/yr market growing +47.2% this quarter with returns at 0.7%. Data updated Jul 2026."
"og:description": "under counter ice maker clears our launch bar: a $911K/yr market growing +47.2% this quarter with returns at 0.7%. Data updated Jul 2026."
"og:title": "under counter ice maker — $911K/yr Amazon United States Niche, Score 60/100 - Flapen"
---
# **under counter ice maker**
**Launch it**
A $911K/yr market growing +47.2% this quarter with returns at 0.7% — clears our launch bar.
Market size 76Growth 67Conversion 10Competition 69Returns 97Price range 0Avg price 11Brand share 51Review moat 79Quality gap 77
**Returns**
**Incredible****0.7%**
return rate — above 6% kills the launch gate
**Review moat**
**Great****415.26**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Great****$911K**
$911K/yr · 276K searches
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+47.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Bad****$427.90**
avg listing price — sweet spot $15–$100
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$170.42–$966.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, under counter ice maker is a $911K/yr Amazon United States market (276K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Sep–Oct. Verdict: Launch it — 60/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$642K–$856K**
- units × avg price
- **Launch success**
- **92%**
- 22 of 24 new (360d)
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#170**
- **Page quality**
- **0%**
- **Prime**
- **46%**
- **Sponsored**
- **100%**
- **Out of stock**
- **15.4%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **177 days**
## **Competition**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▲rising
**Sellers**
**47**
**Top-5 brand share**
**74%**
Top 20: 98%
**Top-5 click share**
**43%**
Top 20: 82%
**Open market**
**22%**
- EUHOMY43% - Mojgar15% - VEVOR7% - ICEVIVAL5% - COTLIN4% - FreezLabs4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +47.2% search growth over the last 90 days.
25K15KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/appliances/under-counter-ice-maker/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$36K8%$73K12%$109K16%$146K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 39 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**EUHOMY Commercial Ice Maker Machine 100lbs/24H Stainless Steel Under Counter ice Machine with 33lbs Ice Storage Capacity Freestanding Ice Maker.**EUHOMY**$310.32**4.3★4,059 rev](https://www.amazon.com/dp/B07W48P1HK) [2**EUHOMY 15 W Commercial Under Counter Ice Maker Machine 90 Lb/Day Auto-Cleaning & 24H Timer Gravity Drainage Stainless Steel Built-in Freestanding Ice Maker 24 Lb Bin Ideal for Commercial & Home**EUHOMY**$514.38**4.2★695 rev](https://www.amazon.com/dp/B0DT14Y6YZ) [3**Mojgar Commercial Ice Maker Machine 100lbs/24H with 33lbs Ice Storage Under Counter Ice Machine Stainless Steel Built-in Freestanding Ice Maker Self-Cleaning for Home Bar**Mojgar**$236.79**4.4★128 rev](https://www.amazon.com/dp/B0GT4R28KY) [4**EUHOMY Under Counter Ice Maker with Drain Pump 100 lbs/Day Ice Machine Auto-Cleaning & 24H Timer Stainless Steel Commercial Ice Maker with 24 lbs Storage for Home/Bar/Cafe/Restaurant**EUHOMY**$579.05**4.4★100 rev](https://www.amazon.com/dp/B0GWQ8QC3N) [5**ICEVIVAL Commercial Under Counter Ice Maker with Drain Pump Produces 80 lbs Ice Daily Built-in or Freestanding Ice Machine with 25 lbs Storage Self-Cleaning Ideal for Home Bars & Cafs**ICEVIVAL**$414.49**4.3★168 rev](https://www.amazon.com/dp/B0GSV91J1N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mojgar ETL Approval Commercial Under Counter Ice Maker 100 Lbs/Day with 30 LBS Bin 15 W Freestanding Built-in Ice Maker Undercounter Ice Machine with Self Cleaning for Home/Bar/RestaurantSilver**Mojgar**$496.96**30 rev2mo ago](https://www.amazon.com/dp/B0GXW3BQBL) [**JFHID 15W Commercial Ice Maker 100 lbs/24H Stainless Steel Under Counter Ice Machine with 30 lbs Storage Bin Freestanding Water Filter Self-Cleaning & Timer for Home Bar Restaurant**JFHID**$514.29**1 rev2mo ago](https://www.amazon.com/dp/B0GWZYTH9V) [**EUHOMY Under Counter Ice Maker with Drain Pump 100 lbs/Day Ice Machine Auto-Cleaning & 24H Timer Stainless Steel Commercial Ice Maker with 24 lbs Storage for Home/Bar/Cafe/Restaurant**EUHOMY**$579.05**100 rev2mo ago](https://www.amazon.com/dp/B0GWQ8QC3N) [**Commercial Ice Maker 110 lbs/24H 50 Cubes in 14 Mins Stainless Steel Ice Machine with 33 Lbs Storage Capacity Water Filter Self-Cleaning Under Counter/Freestanding Ice Maker for Restaurant Cafe Home**Mountman**$290.12**41 rev2mo ago](https://www.amazon.com/dp/B0GWKWY7YR) [**Mojgar Commercial Ice Maker Machine 100lbs/24H with 33lbs Ice Storage Under Counter Ice Machine Stainless Steel Built-in Freestanding Ice Maker Self-Cleaning for Home Bar**Mojgar**$236.79**128 rev3mo ago](https://www.amazon.com/dp/B0GT4R28KY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JFHID 15W Commercial Ice Maker 100 lbs/24H Stainless Steel Under Counter Ice Machine with 30 lbs Storage Bin Freestanding Water Filter Self-Cleaning & Timer for Home Bar Restaurant**JFHID**$514.29**5.0★**▲ 159%**](https://www.amazon.com/dp/B0GWZYTH9V) [**ICEVIVAL Under Counter Ice Maker Nugget Ice Machine 70 Lb/Day Built-in Freestanding Ice Maker Machine with 2-Drawer Ice Baskets Auto-Cleaning & 24H Timer for Home Bar Use (Black)**ICEVIVAL**$553.68**4.3★**▲ 159%**](https://www.amazon.com/dp/B0GKFPJGHJ) [**VEVOR Commercial Ice Maker Machine 120 lbs/24H Ice Production 33 lbs Storage Bin 45 Cubes per Cycle Stainless Steel Under Counter & Freestanding Ice Maker with LED Display for Home Bar Restaurant**VEVOR**$284.29**4.3★**▲ 155%**](https://www.amazon.com/dp/B0GT84RKR6) [**EUHOMY Commercial Ice Maker 250lbs/24H Stainless Steel Under Counter Ice Machine with Water Filter 33lbs Storage Capacity 84 Cubes in 8-12 Mins Freestanding Ice Machine for Home/Bar/Cafe/Restaurant**EUHOMY**$433.26**4.0★**▲ 155%**](https://www.amazon.com/dp/B0GQFQZJ5W) [**Mojgar ETL Approval Commercial Under Counter Ice Maker 100 Lbs/Day with 30 LBS Bin 15 W Freestanding Built-in Ice Maker Undercounter Ice Machine with Self Cleaning for Home/Bar/RestaurantSilver**Mojgar**$496.96**4.5★**▲ 155%**](https://www.amazon.com/dp/B0GXW3BQBL)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ice Maker**31%
*“Makes a lot of ice”*
**Quality-Overall**12%
*“Great quality”*
**Value For Money**9%
*“Worth the money”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Assembly/Installation**5%
*“Easy to set up”*
**Size-Overall**4%
*“Great Fit”*
**Ease Of Use**4%
*“Easy To Use”*
**Storage Capacity**3%
*“Nice storage capacity”*
**Noise Level**2%
*“Not loud at all”*
**Design-Overall**2%
*“Compact design”*
### **What buyers complain about **
**Ice Maker**20%
*“wont make ice”*
**Durability**15%
*“Easily breakable”*
**Quality-Overall**7%
*“Low quality”*
**Functionality-Overall**7%
*“Doesn't work”*
**Size-Overall**5%
*“does not fit correctly”*
**Noise Level**4%
*“Loud”*
**Assembly/Installation**4%
*“BEWARE THE INSTALL: The instructions are poor”*
**Advertised Vs Actual Product**3%
*“not as advertised”*
**Leak-Proof**3%
*“Loud and leaky”*
**Instructions/User Manual/Troubleshooting**3%
*“Horrible instructions”*
### **Top return reasons **
**Size-Overall**24%
**Ice Maker**24%
**Functionality-Overall**9%
**Leak-Proof**7%
**Advertised Vs Actual Product**7%
**Defective Material/Parts**4%
**Storage Capacity**2%
**Water Resistance**2%
**Compatibility-Overall**2%
**Scratch Resistance**2%
## **Common questions**
- **Is under counter ice maker profitable to sell on Amazon United States?**
- The niche generates $911K/yr across 39 tracked products. 22 of 24 products launched in the last 360 days are still selling. 90-day search growth is +47.2%. Flapen's verdict: Launch it (60/100).
- **How competitive is the under counter ice maker niche?**
- 22 brands and 47 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in under counter ice maker?**
- Top complaints mined from reviews: Ice Maker, Durability, Quality-Overall. The return rate is 0.7%.
- **When does demand for under counter ice maker peak?**
- Demand peaks in Sep–Oct; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the under counter ice maker niche?**
- Listings span $170.42–$966.83; the average listing price is $427.90 (sweet spot $15–$100). The average incumbent carries 415 reviews — the moat a new listing must climb.
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