---
title: "ultrawf frigidaire water filter — $1.6M/yr Amazon United States Niche, Score 54/100 - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/ultrawf-frigidaire-water-filter"
last_updated: "2026-07-20T18:11:58.733Z"
locale: en
meta:
description: "ultrawf frigidaire water filter shows searches that convert (15.5% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "ultrawf frigidaire water filter shows searches that convert (15.5% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "ultrawf frigidaire water filter — $1.6M/yr Amazon United States Niche, Score 54/100 - Flapen"
---
# **ultrawf frigidaire water filter**
**Worth a look**
Shows searches that convert (15.5% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.
Market size 87Growth 24Conversion 97Competition 24Returns 87Price range 95Avg price 95Brand share 23Review moat 24Quality gap 22
**Conversion**
**Incredible****15.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$39.03**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$16.26–$80.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.6M**
$1.6M/yr · 256K searches
**Returns**
**Great****1.4%**
return rate — above 6% kills the launch gate
**Growth**
**Bad****-1.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****6,175.54**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, ultrawf frigidaire water filter is a $1.6M/yr Amazon United States market (256K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Oct. Verdict: Worth a look — 54/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$1.2M–$1.6M**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **15.5%**
- **Avg BSR**
- **#441**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **14.8%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **165 days**
## **Competition**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**25**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**4%**
- Frigidaire57% - Haprait12% - GLACIER FRESH8% - Cenmela8% - TEEHAY5% - JOBABA5% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 78 weeks — -1.4% search growth over the last 90 days.
6K4KSpike '25Prime Day '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/appliances/ultrawf-frigidaire-water-filter/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$155K20%$310K30%$465K40%$620K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FRIGIDAIRE ULTRAWF Pure Source Ultra Water Filter Original White 1 Count**Frigidaire**$46.92**4.7★46,648 rev](https://www.amazon.com/dp/B002JAKRAM) [2**Frigidaire ULTRAWF PureSource Ultra Refrigerator Water Filter Replacement | Set of 2**Frigidaire**$80.76**4.8★433 rev](https://www.amazon.com/dp/B0CXK7NX9W) [3**GLACIER FRESH Replacement for Frigidaire ULTRAWF Pure Source Ultra Kenmore 9999 469999 46-9999 A0094E28261 Refrigerator Water Filter Pack of 3**GLACIER FRESH**$31.26**4.5★145 rev](https://www.amazon.com/dp/B0FCLQ36TM) [4**Haprait HP005 Replacement for Frigidaire ULTRAWF Pure Source Ultra Kenmore 9999 469999 46-9999 A0094E28261 Water and Ice Height 11 inches 3 Count**Haprait**$32.35**4.6★1,708 rev](https://www.amazon.com/dp/B0B9WN66J5) [5**Compatible with Frigidaire ULTRAWF Pure Source Ultra Kenmore 9999 469999 46-9999 A0094E28261 Height 11 inches Pack of 3**Cenmela**$29.12**4.6★1,111 rev](https://www.amazon.com/dp/B0C8T1FP84)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GLACIER FRESH Replacement for Frigidaire ULTRAWF Pure Source Ultra Kenmore 9999 469999 46-9999 A0094E28261 Refrigerator Water Filter Pack of 3**GLACIER FRESH**$31.26**145 rev1y ago](https://www.amazon.com/dp/B0FCLQ36TM) [**Water Bressvi Replacement for Frigidaire ULTRAWF Water Filter Compatible with PureSource Ultra 469999 46-9999 A0094E28261 Water Filter PACK (1)**Water Bressvi**$16.26**124 rev1y ago](https://www.amazon.com/dp/B0FCMY22FG) [**ULTRAWF Water Filter Replacement for PureSource Ultra ULTRAWF 11 Inches Compatible with ULTRAWF Water Filter 3 pack**JOBABA**$29.35**9 rev1y ago](https://www.amazon.com/dp/B0DZBLNK6Q) [**Frigidaire ULTRAWF PureSource Ultra Refrigerator Water Filter Replacement | Set of 2**Frigidaire**$80.76**433 rev2y ago](https://www.amazon.com/dp/B0CXK7NX9W) [**TEEHAY ULTRAWF PureSource Ultra Water Filter Compatible with Frigidaire LFHB2741PF DGHF2360PF FFHB2740PS FGHB2844LF FGHC2342LF Kenmore 9999 469999 3 Pack**TEEHAY**$30.04**342 rev2y ago](https://www.amazon.com/dp/B0DNMDZSYC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ULTRAWF Water Filter Replacement for PureSource Ultra ULTRAWF 11 Inches Compatible with ULTRAWF Water Filter 3 pack**JOBABA**$29.35**4.9★**▲ 308%**](https://www.amazon.com/dp/B0DZBLNK6Q) [**Water Bressvi Replacement for Frigidaire ULTRAWF Water Filter Compatible with PureSource Ultra 469999 46-9999 A0094E28261 Water Filter PACK (1)**Water Bressvi**$16.26**4.5★**▲ 253%**](https://www.amazon.com/dp/B0FCMY22FG) [**Frigidaire PurePour PWF-1 (FPPWFU01) & PureAir Ultra II (PAULTRA2) Water & Air Filter Combo Kit**Frigidaire**$55.20**4.7★**▲ 142%**](https://www.amazon.com/dp/B0C3MX9CYY) [**GLACIER FRESH Replacement for Frigidaire ULTRAWF Pure Source Ultra Kenmore 9999 469999 46-9999 A0094E28261 Refrigerator Water Filter Pack of 3**GLACIER FRESH**$31.26**4.5★**▲ 64%**](https://www.amazon.com/dp/B0FCLQ36TM) [**Compatible with Frigidaire ULTRAWF Pure Source Ultra Kenmore 9999 469999 46-9999 A0094E28261 Height 11 inches Pack of 3**Cenmela**$29.12**4.6★**▲ 40%**](https://www.amazon.com/dp/B0C8T1FP84)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**27%
*“Exact fit”*
**Filtration**23%
*“Excellent Filter”*
**Value For Money**21%
*“Best value”*
**Advertised Vs Actual Product**9%
*“Exactly as advertised”*
**Quality-Overall**8%
*“Excellent Product”*
**Leak-Proof**3%
*“No issues with leaking”*
**Ease Of Use**2%
*“Ease of use”*
**Compatibility-Overall**1%
*“Is compatible”*
**Durability**1%
*“They last a good 3 months”*
**Water Resistance**1%
*“Water was very clear”*
### **What buyers complain about **
**Filtration**22%
*“This filter is not working”*
**Value For Money**19%
*“Much too expensive”*
**Size-Overall**14%
*“Air filter was too big”*
**Functionality-Overall**9%
*“It goes in but wont come out. I can insert the filter but it wont come back out. Something is not right. We just added it and now its stuck”*
**Quality-Overall**3%
*“Garbage”*
**Compatibility-Overall**3%
*“cause it does not fit Frigidaire Model number”*
**Leak-Proof**3%
*“Blocked water”*
**Defective Material/Parts**2%
*“defective”*
**Advertised Vs Actual Product**2%
*“False advertising”*
**Ice Maker**2%
*“I wasnt getting any ice”*
### **Top return reasons **
**Size-Overall**58%
**Filtration**15%
**Compatibility-Overall**12%
**Defective Material/Parts**4%
**Value For Money**3%
**Advertised Vs Actual Product**2%
**Leak-Proof**2%
**Functionality-Overall**2%
**Product Condition**1%
**Connectivity-Overall**1%
## **Common questions**
- **Is ultrawf frigidaire water filter profitable to sell on Amazon United States?**
- The niche generates $1.6M/yr across 13 tracked products. 90-day search growth is -1.4%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the ultrawf frigidaire water filter niche?**
- 8 brands and 25 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in ultrawf frigidaire water filter?**
- Top complaints mined from reviews: Filtration, Value For Money, Size-Overall. The return rate is 1.4%.
- **When does demand for ultrawf frigidaire water filter peak?**
- Demand peaks in Oct; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the ultrawf frigidaire water filter niche?**
- Listings span $16.26–$80.76; the average listing price is $39.03 (sweet spot $15–$100). The average incumbent carries 6,176 reviews — the moat a new listing must climb.
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