---
title: "ultra clarity water filter cartridge — $997K/yr Amazon United States Niche, Score 50/100 - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/ultra-clarity-water-filter-cartridge"
last_updated: "2026-07-20T18:12:23.010Z"
locale: en
meta:
description: "ultra clarity water filter cartridge shows searches that convert (12.2% search→purchase), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "ultra clarity water filter cartridge shows searches that convert (12.2% search→purchase), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "ultra clarity water filter cartridge — $997K/yr Amazon United States Niche, Score 50/100 - Flapen"
---
# **ultra clarity water filter cartridge**
**Worth a look**
Shows searches that convert (12.2% search→purchase), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Market size 78Growth 27Conversion 95Competition 8Returns 76Price range 95Avg price 95Brand share 7Review moat 73Quality gap 27
**Conversion**
**Incredible****12.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$43.88**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$25.23–$57.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$997K**
$997K/yr · 187K searches
**Returns**
**Great****1.9%**
return rate — above 6% kills the launch gate
**Review moat**
**Good****577.38**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+1.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****91%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, ultra clarity water filter cartridge is a $997K/yr Amazon United States market (187K searches/yr). The top 5 brands hold 97% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **25K–30K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$1.1M–$1.3M**
- units × avg price
- **Launch success**
- **—**
- 1 of 1 new (360d)
- **Conversion rate**
- **12.2%**
- **Avg BSR**
- **#242**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **180 days**
## **Competition**
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**31**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**91%**
Top 20: 100%
**Open market**
**0%**
- Bosch60% - ICEPURE24% - Waterdrop6% - PUREPLUS4% - Amesias3% - HMASAV3%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +1.3% search growth over the last 90 days.
5K3KSpike '24Spike '25Prime Day '25Black Friday '25 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/appliances/ultra-clarity-water-filter-cartridge/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$150K30%$299K45%$449K60%$598K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bosch 11032531 Genuine OEM UltraClarity Pro Water Filter Cartridge (White) for Bosch Refrigerators**Bosch**$41.25**4.6★1,407 rev](https://www.amazon.com/dp/B0973NDZTN) [2**ICEPURE Refrigerator Water Filter Replacement for Bosch Ultra Clarity Pro BORPLFTR50 BORPLFTR55 11032531 12033030 12028325 11025825 B36CT80SNS B36CL80ENS WFC100MF WFS200MF RA450022 3PACK**ICEPURE**$57.90**4.7★803 rev](https://www.amazon.com/dp/B09TQH25KV) [3**ICEPURE Refrigerator Water Filter Replacement for Bosch Ultra Clarity Pro BORPLFTR50 BORPLFTR55 12033030 12028325 11025825 11032531 B36CT80SNS B36CL80ENS WFC100MF WFS200MF RA450022 2PACK**ICEPURE**$44.60**4.6★461 rev](https://www.amazon.com/dp/B09TQKJR35) [4**Waterdrop 11032531 Refrigerator Water Filter Compatible with Bosch Ultra Clarity Pro Thermador Water Filter Replacement for BORPLFTR50 BORPLFTR55 11025825 12033030**Waterdrop**$25.23**4.6★647 rev](https://www.amazon.com/dp/B0BP12VWX9) [5**PUREPLUS BORPLFTR50 Replacement for Bosch 11025825 Ultra Clarity Pro Refrigerator Water Filter Compatible with 12033030 12028325 11025825 BORPLFTR55 WFC100MF B36CT80SNS B36CL80ENS 2Pack**PUREPLUS**$39.55**4.4★227 rev](https://www.amazon.com/dp/B09TFFV7WF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**11032531 BORPLFTR55 17005583 BORPLFTR50 for Bosch**Amesias**$48.03**23 rev11mo ago](https://www.amazon.com/dp/B0FLBMP889) [**11032531 Filter Replacement - Compatible with Ultra Clarity Pro Water Filter Bosch Thermador Water Filter Replacement for BORPLFTR50 BORPLFTR55 B36CD50SNS B36CT80SNS 12033030 12028325 3PACK**HMASAV**$47.17**92 rev1y ago](https://www.amazon.com/dp/B0F1NQY3GN) [**ICEPURE Refrigerator Water Filter Replacement for Bosch Ultra Clarity Pro BORPLFTR50 BORPLFTR55 11032531 12033030 12028325 11025825 B36CT80SNS B36CL80ENS WFC100MF WFS200MF RA450022 3PACK**ICEPURE**$57.90**803 rev4y ago](https://www.amazon.com/dp/B09TQH25KV) [**ICEPURE Refrigerator Water Filter Replacement for Bosch Ultra Clarity Pro BORPLFTR50 BORPLFTR55 12033030 12028325 11025825 11032531 B36CT80SNS B36CL80ENS WFC100MF WFS200MF RA450022 2PACK**ICEPURE**$44.60**461 rev4y ago](https://www.amazon.com/dp/B09TQKJR35) [**PUREPLUS BORPLFTR50 Replacement for Bosch 11025825 Ultra Clarity Pro Refrigerator Water Filter Compatible with 12033030 12028325 11025825 BORPLFTR55 WFC100MF B36CT80SNS B36CL80ENS 2Pack**PUREPLUS**$39.55**227 rev4y ago](https://www.amazon.com/dp/B09TFFV7WF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PUREPLUS BORPLFTR50 Replacement for Bosch 11025825 Ultra Clarity Pro Refrigerator Water Filter Compatible with 12033030 12028325 11025825 BORPLFTR55 WFC100MF B36CT80SNS B36CL80ENS 2Pack**PUREPLUS**$39.55**4.4★**▲ 140%**](https://www.amazon.com/dp/B09TFFV7WF) [**11032531 BORPLFTR55 17005583 BORPLFTR50 for Bosch**Amesias**$48.03**4.6★**▲ 56%**](https://www.amazon.com/dp/B0FLBMP889) [**11032531 Filter Replacement - Compatible with Ultra Clarity Pro Water Filter Bosch Thermador Water Filter Replacement for BORPLFTR50 BORPLFTR55 B36CD50SNS B36CT80SNS 12033030 12028325 3PACK**HMASAV**$47.17**4.6★**▲ 40%**](https://www.amazon.com/dp/B0F1NQY3GN) [**Bosch Ultra Clarity Pro Water Filter (BORPLFTR50)**Bosch**$47.34**4.6★**▲ 34%**](https://www.amazon.com/dp/B08CVR6FPH) [**Bosch 11032531 Genuine OEM UltraClarity Pro Water Filter Cartridge (White) for Bosch Refrigerators**Bosch**$41.25**4.6★**— 8%**](https://www.amazon.com/dp/B0973NDZTN)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**26%
*“Exact fit”*
**Value For Money**18%
*“Great value”*
**Filtration**16%
*“Excellent filters at a good price”*
**Advertised Vs Actual Product**9%
*“As advertised”*
**Quality-Overall**7%
*“Looks like correct item”*
**Compatibility-Overall**3%
*“Compatible and works as expected”*
**Ease Of Use**3%
*“easy to use”*
**Water Resistance**2%
*“Water already fresh”*
**Functionality-Overall**2%
*“On time no issues”*
**Leak-Proof**2%
*“Have had it for a few weeks and no leakage”*
### **What buyers complain about **
**Size-Overall**14%
*“Didnt fit my refrigerator need to return”*
**Filtration**10%
*“You don't know if the filter is working or not”*
**Functionality-Overall**8%
*“Doesn't work”*
**Value For Money**8%
*“I am stuck with a very expensive filter”*
**Ice Maker**8%
*“the ice maker didnt work”*
**Leak-Proof**8%
*“Error code and leaking”*
**Compatibility-Overall**6%
*“This did not work for my fridge”*
**Noise Level**4%
*“Our previous one made noise”*
**Assembly/Installation**4%
*“Very difficult to install”*
**Advertised Vs Actual Product**4%
*“MISLEADING product photos”*
### **Top return reasons **
**Size-Overall**36%
**Compatibility-Overall**23%
**Filtration**19%
**Leak-Proof**4%
**Functionality-Overall**3%
**Advertised Vs Actual Product**3%
**Defective Material/Parts**3%
**Connectivity-Overall**2%
**Value For Money**2%
**Assembly/Installation**1%
## **Common questions**
- **Is ultra clarity water filter cartridge profitable to sell on Amazon United States?**
- The niche generates $997K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.3%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the ultra clarity water filter cartridge niche?**
- 6 brands and 31 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in ultra clarity water filter cartridge?**
- Top complaints mined from reviews: Size-Overall, Filtration, Functionality-Overall. The return rate is 1.9%.
- **When does demand for ultra clarity water filter cartridge peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the ultra clarity water filter cartridge niche?**
- Listings span $25.23–$57.90; the average listing price is $43.88 (sweet spot $15–$100). The average incumbent carries 577 reviews — the moat a new listing must climb.
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