---
title: "Reviews — stove mat - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/stove-mat/reviews"
last_updated: "2026-08-09T11:49:08.959Z"
locale: en
meta:
  description: "Niche score 45/100 · $20K/yr market · 50K searches/yr · $14.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · $20K/yr market · 50K searches/yr · $14.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — stove mat - Flapen"
---

# **stove mat**

**Skip it**

A small market ($20K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 22Conversion 34Competition 63Returns 64Price range 59Avg price 74Brand share 75Review moat 25Quality gap 62

**Brand share**

**Great****60%**

top-5 brand share — no brand owns this niche

**Avg price**

**Good****$14.85**

avg listing price — sweet spot $15–$100

**Returns**

**Good****2.5%**

return rate — above 5% kills the launch gate

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$7.03–$26.63**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.7%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****4,418.4**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-6.3%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$20K**

$20K/yr · 50K searches

## Reviews