---
title: "Stove Mat — $20K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/stove-mat"
last_updated: "2026-08-09T06:08:55.368Z"
locale: en
meta:
description: "Niche score 45/100 · $20K/yr market · 50K searches/yr · $14.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $20K/yr market · 50K searches/yr · $14.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Stove Mat — $20K/yr Amazon US Niche (2026) - Flapen"
---
# **stove mat**
**Skip it**
A small market ($20K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 22Conversion 34Competition 63Returns 64Price range 59Avg price 74Brand share 75Review moat 25Quality gap 62
**Brand share**
**Great****60%**
top-5 brand share — no brand owns this niche
**Avg price**
**Good****$14.85**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$7.03–$26.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****4,418.4**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-6.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$20K**
$20K/yr · 50K searches
According to Flapen's Amazon United States niche tracking, stove mat is a $20K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jan–Jul–Dec. Verdict: Skip it — 45/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stove mat market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$19K–$22K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#221**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**29 **▲rising
**Sellers**
**56**
**Top-5 brand share**
**60%**
Top 20: 92%
**Top-5 click share**
**47%**
Top 20: 87%
**Open market**
**37%**
- YUHFERA26% - XiFEO14% - Hasanbar11% - Anpilipala5% - PONGARD5% - Linda's Essentials3%
## **Demand & seasonality**
Weekly Amazon search volume, last 107 weeks — -6.3% search growth over the last 90 days.
4K3KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Jul, Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/appliances/stove-mat/trend)
## **Top stove mat search terms**
- **stove mat**36K/yr-4.0%1.4% conv. - **stove top mat**12K/yr-8.3%1.1% conv. - **silicone stove mat for gas stove**1K/yr-41.2%0.4% conv. [**All search terms **](https://flapen.com/research/us/appliances/stove-mat/search-terms)
## **Top stove mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$8048%$2K12%$2K16%$3K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**XiFEO Stove Top Covers for Electric Stove Silicone Stove Mat for Glass Top Glass Stove Top Cover Protector Cooktop Protector Heat Resistant Multi-Functional Range Top Covers Mat Oven Cover**XiFEO**$13.27**4.6★2,263 rev](https://www.amazon.com/dp/B0CYY1GL4R) [2**2 Pack Stove Covers Gas Range Protectors for Samsung Gas Range Stove Cover Reusable Stove Top Covers for Samsung Gas Burners Oven Liners Mat Gas Range Protectors Covers Non-Stick Washable**Hasanbar**$8.30**4.0★492 rev](https://www.amazon.com/dp/B0D66YW6W4) [3**YUHFERA Stove Top Cover for Electric Stove - Silicone Stove Mat for Glass Top Glass Cooktop Protector for Kitchen Multi-Functional Oven Covers for Electric Stove (Black 28 x 20)**YUHFERA**$18.21**4.7★6,640 rev](https://www.amazon.com/dp/B0CHJ5HFNB) [4**YUHFERA Stove Top Cover for Electric Stove - Silicone Stove Mat for Glass Top Glass Cooktop Protector XL Dish Drying Mats For Kitchen Oven Covers for Electric Stove (Black 28 x 20)**YUHFERA**$14.12**4.6★342 rev](https://www.amazon.com/dp/B0F5WK2V2B) [5**YUHFERA Stove Top Cover for Electric Stove - Silicone Stove Mat for Glass Top Glass Cooktop Protector XL Dish Drying Mats for Kitchen Oven Covers for Electric Stove (Black 30 x 21)**YUHFERA**$21.02**4.7★2,228 rev](https://www.amazon.com/dp/B0CQJ3Q4SY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GORILLA GRIP 100% BPA-Free Heat and Slip Resistant Silicone Stove Top Cover for Electric Stoves Large Waterproof Kitchen Mat Protect Glass Range Covers From Scratches Dishwasher Safe 28x20 Black**GORILLA GRIP**$12.85**40 rev1w ago](https://www.amazon.com/dp/B0FTC96HYL) [**Stove Top Covers for Electric Stove YTFGGY 28x20 Silicone Range Covers for Electric Stove XXL Dish Drying Mat Glass Cooktop Covers (Black)**YTFGGY**$9.71**74 rev2mo ago](https://www.amazon.com/dp/B0GVF8BPZW) [**Bampanda Silicone Stove Top Cover for Electric Stove Glass Stove Top Protector Stovetop Cover Mat for Cooktop Flat Range Cover Oven Top Protector Coffee Bar Mat 28 x 20 in Gray**Bampanda**$8.87**178 rev10mo ago](https://www.amazon.com/dp/B0FGPKNGSZ) [**Oven Liners for Bottom of Oven - 2 Pack Large Heavy Duty Oven Mats 17x 25 Reusable Matt Liner for Electric Gas Toaster Ovens & Grills BPA & PFOA Free Kitchen Essentials Black**Buself**$7.83**2,295 rev1y ago](https://www.amazon.com/dp/B0F99QVHXH) [**GUDEYIHE Stove Top Covers for Electric Stove Thickened Premium Silicone Stove Mat for Glass Top Stove 28 x 20 Glass Stove Top Cover Protector Oven Range Top Cover XL Dish Drying Mat**GUDEYIHE**$9.73**1,376 rev1y ago](https://www.amazon.com/dp/B0F3W553TK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Stove Top Covers for Electric Stove YTFGGY 28x20 Silicone Range Covers for Electric Stove XXL Dish Drying Mat Glass Cooktop Covers (Black)**YTFGGY**$9.71**4.0★**▲ 332%**](https://www.amazon.com/dp/B0GVF8BPZW) [**GORILLA GRIP 100% BPA-Free Heat and Slip Resistant Silicone Stove Top Cover for Electric Stoves Large Waterproof Kitchen Mat Protect Glass Range Covers From Scratches Dishwasher Safe 28x20 Black**GORILLA GRIP**$12.85**4.5★**▲ 328%**](https://www.amazon.com/dp/B0FTC96HYL) [**Bampanda Silicone Stove Top Cover for Electric Stove Glass Stove Top Protector Stovetop Cover Mat for Cooktop Flat Range Cover Oven Top Protector Coffee Bar Mat 28 x 20 in Gray**Bampanda**$8.87**4.5★**▲ 327%**](https://www.amazon.com/dp/B0FGPKNGSZ) [**2 PCS Stove Protector liner For 30 Inch LG Gas Range Model LGLDG4315 LRG4115 LRG4113 LDG4313 LRGL5825 LRGL5925 LSGL6335DF 0.3MM Thickness Reusable Stove Burner Covers**Qfrenetall**$26.54**4.1★**▲ 327%**](https://www.amazon.com/dp/B0DNXRZB4X) [**Stove Top Cover for Electric Stove Stove Top Covers for Gas Burners Glass Cooktop Protector XL Dish Drying Mat (Black 28x20)**Anpilipala**$8.40**4.0★**▲ 281%**](https://www.amazon.com/dp/B0DZ1T1ZYG)
**~~View all trending →~~**
## **What buyers say about stove mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**23%
*“Cleans up nicely”*
**Size-Overall**14%
*“True to size”*
**Quality-Overall**12%
*“Very good product and as advertised”*
**Advertised Vs Actual Product**7%
*“Better than expected”*
**Ease Of Use**5%
*“Easy to use”*
**Value For Money**4%
*“Good for the money”*
**Baking**3%
*“Great for baking”*
**Leak-Proof**3%
*“No more spills”*
**Efficiency**2%
*“Works to keep oven clean from spills and splatter”*
**Thickness**2%
*“Thick and Durable”*
### **What buyers complain about **
**Size-Overall**17%
*“Sizing is off”*
**Ease Of Cleaning**9%
*“Does not clean as easily as stated”*
**Thickness**8%
*“Not as thick as I expected”*
**Quality-Overall**6%
*“Bad quality”*
**Advertised Vs Actual Product**3%
*“Not as described”*
**Heating**3%
*“i never came close to that degree of heat”*
**Strength**3%
*“Not as sturdy”*
**Smell**3%
*“Chemical smell”*
**Functionality-Overall**3%
*“DOES NOT FUNCTION AS DESIGNED”*
**Material Quality**3%
*“The material isnt exactly what I expected either”*
### **Top return reasons **
**Size-Overall**61%
**Compatibility-Overall**6%
**Advertised Vs Actual Product**6%
**Material Quality**4%
**Functionality-Overall**4%
**Thin**3%
**Quality-Overall**3%
**Thickness**3%
**Heating**1%
**Value For Money**1%
## **Common questions**
- **Is stove mat profitable to sell on Amazon United States?**
- The niche generates $20K/yr across 35 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the stove mat niche?**
- 29 brands and 56 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in stove mat?**
- Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Thickness. The return rate is 2.5%.
- **When does demand for stove mat peak?**
- Demand peaks in Jan–Jul–Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the stove mat niche?**
- Listings span $7.03–$26.63; the average listing price is $14.85 (sweet spot $15–$100). The average incumbent carries 4,418 reviews — the moat a new listing must climb.
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