---
title: "stainless steel backsplash — $351K/yr Amazon United States Niche, Score 52/100 - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/stainless-steel-backsplash"
last_updated: "2026-07-20T14:47:02.536Z"
locale: en
meta:
description: "stainless steel backsplash shows no brand lock-in (top 5 brands take 40% of clicks), but weak search conversion (1.0%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "stainless steel backsplash shows no brand lock-in (top 5 brands take 40% of clicks), but weak search conversion (1.0%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "stainless steel backsplash — $351K/yr Amazon United States Niche, Score 52/100 - Flapen"
---
# **stainless steel backsplash**
**Worth a look**
Shows no brand lock-in (top 5 brands take 40% of clicks), but weak search conversion (1.0%) keeps it on the watch list.
Market size 53Growth 18Conversion 12Competition 88Returns 17Price range 28Avg price 89Brand share 95Review moat 69Quality gap 67
**Brand share**
**Great****40%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$62.51**
avg listing price — sweet spot $15–$100
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Review moat**
**Good****754.18**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$351K**
$351K/yr · 567K searches
**Price range**
**Okay****$7.00–$315.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-13.2%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****7.9%**
return rate — above 6% kills the launch gate
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, stainless steel backsplash is a $351K/yr Amazon United States market (567K searches/yr). The top 5 brands hold 40% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$375K–$500K**
- units × avg price
- **Launch success**
- **20%**
- 5 of 25 new (360d)
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#5,152**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **98%**
- **Out of stock**
- **7.1%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **176 days**
## **Competition**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**57 **▼falling
**Sellers**
**69**
**Top-5 brand share**
**40%**
Top 20: 71%
**Top-5 click share**
**27%**
Top 20: 56%
**Open market**
**57%**
- CALPALMY12% - VENFAN10% - YZHUPTE8% - Yipscazo6% - Art3d5% - AOHMPT3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.2% search growth over the last 90 days.
13K8KBlack Friday '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/appliances/stainless-steel-backsplash/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$11K6%$21K9%$32K12%$42K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 85 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**24 x 30 Reversible Metal Backsplash Matching screws | Compatible with Broan-NuTone SP3004 - Ultra Flat and Flushed Metal Panel Splatter Guard for Stovetop Easy Installation**CALPALMY**$39.11**4.3★1,311 rev](https://www.amazon.com/dp/B09YRKSZPW) [2**30 x 24 Thicken Heavy Range Hoods Stainless Steel Backsplash Panel Splatter Guard for Stovetop 6 Pre Drilled Holes for Easy Installation Keep the Walls Clean Bright and Beautiful (30 x 24)**YZHUPTE**$37.76**4.4★191 rev](https://www.amazon.com/dp/B0DF6D6Z42) [3**Yipscazo 10-Sheets Peel and Stick Backsplashes for Kitchen Stick on Backsplash Stainless Steel Metal Tiles for Kitchen Walls Stainless Steel Backsplash for Range Hood Wall Shield (12x12)**Yipscazo**$34.67**4.6★2,059 rev](https://www.amazon.com/dp/B08PQHLDXL) [4**VENFAN 24 x 30 Stainless Steel Backsplash for Stove - Ultra Flat Metal Splatter Guard for Kitchen Wall Stove Backsplash Panel with 4 Pre-Drilled Holes Easy Install**VENFAN**$39.05**4.5★255 rev](https://www.amazon.com/dp/B0DD7LGR3R) [5**(2 Pack)24 x 30 Reversible Metal Backsplash Matching screws | Compatible with Broan-NuTone SP3004 - Ultra Flat and Flushed Metal Panel Splatter Guard for Stovetop Easy Installation**CALPALMY**$58.79**4.3★1,311 rev](https://www.amazon.com/dp/B09YRL29FX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JOEAONZ 30 x 24 Stainless Steel Backsplash for Stove with Storage Shelf & Hooks Heavy Duty 430 Metal Splatter Guard Easy Wall Mount Shield Fit Behind Range Countertop or Sink**JOEAONZ**$92.36**5 rev3mo ago](https://www.amazon.com/dp/B0GVDWZD5S) [**MIAOOWITH Stainless Steel Backsplash for Stove 36 x 24 Inch 304 Steel Splatter Guard for Kitchen Wall Film-Free Out of Box Heat Resistant Range Hood Backsplash Panel with Pre-Drilled Holes**MIAOOWITH**$45.09**32 rev3mo ago](https://www.amazon.com/dp/B0G1YGZWNS) [**Stove Wall Protector Stove Backsplash Protector for Wall Peel and Stick Backsplash Kitchen Wallpaper Oil Proof Sticker Aluminum Self Adhesive Cabinet Cupboard Liner for Walls (15.7 X 118.1 Inch)**Jxiwfvl**$9.13**2 rev5mo ago](https://www.amazon.com/dp/B0GHXHPHXM) [**Stainless Steel Stove Backsplash Wall Guard - Heat Resistant Splatter Shield for Kitchen Wall Oil-Proof for Gas/Electric Stoves Easy Install with Pre-Drilled Holes (Brushed Black 12x16)**AEYNCBO**$27.13**28 rev6mo ago](https://www.amazon.com/dp/B0FY3H88PB) [**Stainless Steel Stove Backsplash Wall Guard - Heat Resistant Splatter Shield for Kitchen Wall Oil-Proof for Gas/Electric Stoves Easy Install with Pre-Drilled Holes (Brushed Silver 12x16)**AEYNCBO**$27.84**28 rev6mo ago](https://www.amazon.com/dp/B0FYGMGJ2T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MIAOOWITH Stainless Steel Backsplash for Stove 36 x 24 Inch 304 Steel Splatter Guard for Kitchen Wall Film-Free Out of Box Heat Resistant Range Hood Backsplash Panel with Pre-Drilled Holes**MIAOOWITH**$45.09**4.7★**▲ 327%**](https://www.amazon.com/dp/B0G1YGZWNS) [**JOEAONZ 30 x 24 Stainless Steel Backsplash for Stove with Storage Shelf & Hooks Heavy Duty 430 Metal Splatter Guard Easy Wall Mount Shield Fit Behind Range Countertop or Sink**JOEAONZ**$92.36**4.0★**▲ 309%**](https://www.amazon.com/dp/B0GVDWZD5S) [**Stove Wall Protector Stove Backsplash Protector for Wall Peel and Stick Backsplash Kitchen Wallpaper Oil Proof Sticker Aluminum Self Adhesive Cabinet Cupboard Liner for Walls (15.7 X 118.1 Inch)**Jxiwfvl**$9.13**5.0★**▲ 294%**](https://www.amazon.com/dp/B0GHXHPHXM) [**Vlaeng 24x30 Stainless Steel Range Backsplash Stove Backsplash With Storage Shelf & Magnetic Knife Rack Stainless Steel Backsplash For Stove Range Hood Wall Shield With Pre-Drilled Holes**Vlaeng**$78.26**4.6★**▲ 226%**](https://www.amazon.com/dp/B0G3T1H85J) [**Art3d 102-Piece Peel and Stick Wall Tile for Kitchen Backsplash Bathroom Fireplace 3in. 6in. Stick on Subway Tile Glossy White**Art3d**$39.02**4.4★**▲ 196%**](https://www.amazon.com/dp/B0CBPPDKVD)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“The tiles were good quality”*
**Assembly/Installation**10%
*“Installation is easy”*
**Ease Of Use**9%
*“Easy to apply”*
**Adhesion/Stickiness**7%
*“Really sticks”*
**Value For Money**6%
*“Great value”*
**Ease Of Cleaning**6%
*“easy to cleanup”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Design-Overall**5%
*“Great quality and beautiful design”*
**Size-Overall**4%
*“Fit Well”*
**Durability**3%
*“Durable and great quality”*
### **What buyers complain about **
**Adhesion/Stickiness**15%
*“Does not stick”*
**Quality-Overall**7%
*“Quality control is poor”*
**Thickness**6%
*“Material is thin and bends easily”*
**Durability**5%
*“Doesnt last even a week”*
**Size-Overall**5%
*“Didnt fit”*
**Ease Of Use**5%
*“Impossible to remove”*
**Value For Money**4%
*“It is a bit pricey”*
**Assembly/Installation**4%
*“A mess to install”*
**Advertised Vs Actual Product**3%
*“Not as advertised”*
**Color**3%
*“was too darker for my kitchen”*
### **Top return reasons **
**Color**26%
**Size-Overall**18%
**Advertised Vs Actual Product**10%
**Adhesion/Stickiness**7%
**Quality-Overall**6%
**Material Quality**5%
**Functionality-Overall**4%
**Defective Material/Parts**3%
**Value For Money**3%
**Thin**2%
## **Common questions**
- **Is stainless steel backsplash profitable to sell on Amazon United States?**
- The niche generates $351K/yr across 85 tracked products. 5 of 25 products launched in the last 360 days are still selling. 90-day search growth is -13.2%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the stainless steel backsplash niche?**
- 57 brands and 69 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 40% of demand.
- **What do buyers complain about in stainless steel backsplash?**
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Thickness. The return rate is 7.9% — above our launch gate.
- **When does demand for stainless steel backsplash peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the stainless steel backsplash niche?**
- Listings span $7.00–$315.85; the average listing price is $62.51 (sweet spot $15–$100). The average incumbent carries 754 reviews — the moat a new listing must climb.
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