---
title: "Silicone Stove Mat — $113K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/silicone-stove-mat"
last_updated: "2026-08-09T08:38:52.605Z"
locale: en
meta:
description: "Niche score 50/100 · $113K/yr market · 263K searches/yr · $14.99 avg price. A small market ($113K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $113K/yr market · 263K searches/yr · $14.99 avg price. A small market ($113K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Silicone Stove Mat — $113K/yr Amazon US Niche (2026) - Flapen"
---
# **silicone stove mat**
**Worth a look**
Shows no brand lock-in (top 5 brands take 60% of clicks), but a small market ($113K/yr) keeps it on the watch list.
Market size 27Growth 30Conversion 36Competition 68Returns 62Price range 58Avg price 75Brand share 75Review moat 30Quality gap 62
**Brand share**
**Great****60%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$14.99**
avg listing price — sweet spot $15–$100
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$6.49–$26.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+4.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,462.74**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$113K**
$113K/yr · 263K searches
According to Flapen's Amazon United States niche tracking, silicone stove mat is a $113K/yr Amazon United States market (263K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jan–Jul–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **silicone stove mat market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **$120K–$150K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#188**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**30 **▲rising
**Sellers**
**57**
**Top-5 brand share**
**60%**
Top 20: 91%
**Top-5 click share**
**44%**
Top 20: 81%
**Open market**
**37%**
- YUHFERA31% - XiFEO13% - PONGARD7% - PARNOO5% - Hasanbar4% - Bampanda3%
## **Demand & seasonality**
Weekly Amazon search volume, last 109 weeks — +4.2% search growth over the last 90 days.
10K6KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Jul, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/appliances/silicone-stove-mat/trend)
## **Top silicone stove mat search terms**
- **silicone stove top cover**94K/yr-13.8%1.1% conv. - **stove mat**36K/yr-4.0%1.4% conv. - **stove protector mat**15K/yr+234.0%1.4% conv. - **stove matts for glass stove top**20K/yr-15.6%1.7% conv. - **silicone stove top covers for electric stove**10K/yr+98.9%1.5% conv. - **silicone stove cover**19K/yr-15.7%0.8% conv. - **silicone stove mat**16K/yr-21.6%0.9% conv. - **stove top mat**12K/yr-8.3%1.1% conv. - **silicone mat for stove top**7K/yr+30.3%1.7% conv. - **silicone stove top protector**4K/yr+29.8%0.7% conv. [**All search terms **](https://flapen.com/research/us/appliances/silicone-stove-mat/search-terms)
## **Top silicone stove mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5K8%$9K12%$14K16%$18K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**YUHFERA Stove Top Cover for Electric Stove - Silicone Stove Mat for Glass Top Glass Cooktop Protector for Kitchen Multi-Functional Oven Covers for Electric Stove (Black 28 x 20)**YUHFERA**$18.21**4.7★6,640 rev](https://www.amazon.com/dp/B0CHJ5HFNB) [2**XiFEO Stove Top Covers for Electric Stove Silicone Stove Mat for Glass Top Glass Stove Top Cover Protector Cooktop Protector Heat Resistant Multi-Functional Range Top Covers Mat Oven Cover**XiFEO**$13.27**4.6★2,263 rev](https://www.amazon.com/dp/B0CYY1GL4R) [3**YUHFERA Stove Top Cover for Electric Stove - Silicone Stove Mat for Glass Top Glass Cooktop Protector XL Dish Drying Mats For Kitchen Oven Covers for Electric Stove (Black 28 x 20)**YUHFERA**$14.12**4.6★342 rev](https://www.amazon.com/dp/B0F5WK2V2B) [4**YUHFERA Stove Top Cover for Electric Stove - Silicone Stove Mat for Glass Top Glass Cooktop Protector XL Dish Drying Mats for Kitchen Oven Covers for Electric Stove (Black 30 x 21)**YUHFERA**$21.02**4.7★2,228 rev](https://www.amazon.com/dp/B0CQJ3Q4SY) [5**PONGARD Fireproof Stove Top Covers for Electric Stove Waterproof & Heat Resistant Mat for Glass Top Stovetop Protector Anti-Scratch 30x21 Black**PONGARD**$23.07**4.6★637 rev](https://www.amazon.com/dp/B0DZW369B9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GORILLA GRIP 100% BPA-Free Heat and Slip Resistant Silicone Stove Top Cover for Electric Stoves Large Waterproof Kitchen Mat Protect Glass Range Covers From Scratches Dishwasher Safe 28x20 Black**GORILLA GRIP**$12.85**40 rev1w ago](https://www.amazon.com/dp/B0FTC96HYL) [**Stove Top Covers for Electric Stove YTFGGY 28x20 Silicone Range Covers for Electric Stove XXL Dish Drying Mat Glass Cooktop Covers (Black)**YTFGGY**$9.71**74 rev2mo ago](https://www.amazon.com/dp/B0GVF8BPZW) [**Bampanda Silicone Stove Top Cover for Electric Stove Glass Stove Top Protector Stovetop Cover Mat for Cooktop Flat Range Cover Oven Top Protector Coffee Bar Mat 28 x 20 in Coffee**Bampanda**$11.43**178 rev10mo ago](https://www.amazon.com/dp/B0FGPTRH9J) [**Bampanda Silicone Stove Top Cover for Electric Stove Glass Stove Top Protector Stovetop Cover Mat for Cooktop Flat Range Cover Oven Top Protector Coffee Bar Mat 28 x 20 in Gray**Bampanda**$8.87**178 rev10mo ago](https://www.amazon.com/dp/B0FGPKNGSZ) [**XiFEO Silicone Stove Top Cover for Electric Stove Glass Stove Top Cover Protector Flat Top Range Cover Double as Dish Drying Mat Coffee Bar Mat Kitchen Stove Accessories 28 x 20 in Black**XiFEO**$8.62**209 rev11mo ago](https://www.amazon.com/dp/B0FG1M81VW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Stove Top Covers for Electric Stove YTFGGY 28x20 Silicone Range Covers for Electric Stove XXL Dish Drying Mat Glass Cooktop Covers (Black)**YTFGGY**$9.71**4.0★**▲ 397%**](https://www.amazon.com/dp/B0GVF8BPZW) [**GORILLA GRIP 100% BPA-Free Heat and Slip Resistant Silicone Stove Top Cover for Electric Stoves Large Waterproof Kitchen Mat Protect Glass Range Covers From Scratches Dishwasher Safe 28x20 Black**GORILLA GRIP**$12.85**4.5★**▲ 389%**](https://www.amazon.com/dp/B0FTC96HYL) [**Stove Top Cover for Electric Stove Stove Top Covers for Gas Burners Glass Cooktop Protector XL Dish Drying Mat (Black 28x20)**Anpilipala**$8.40**4.0★**▲ 338%**](https://www.amazon.com/dp/B0DZ1T1ZYG) [**Bampanda Silicone Stove Top Cover for Electric Stove Glass Stove Top Protector Stovetop Cover Mat for Cooktop Flat Range Cover Oven Top Protector Coffee Bar Mat 28 x 20 in Gray**Bampanda**$8.87**4.5★**▲ 292%**](https://www.amazon.com/dp/B0FGPKNGSZ) [**GUDEYIHE Stove Top Covers for Electric Stove Thickened Premium Silicone Stove Mat for Glass Top Stove 28 x 20 Glass Stove Top Cover Protector Oven Range Top Cover XL Dish Drying Mat**GUDEYIHE**$9.73**4.5★**▲ 272%**](https://www.amazon.com/dp/B0F3W553TK)
**~~View all trending →~~**
## **What buyers say about silicone stove mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**23%
*“Cleans up so easily”*
**Size-Overall**15%
*“True to size”*
**Quality-Overall**12%
*“Very good product and as advertised”*
**Advertised Vs Actual Product**6%
*“Better than expected”*
**Ease Of Use**5%
*“Easy to use”*
**Value For Money**5%
*“Great Value”*
**Leak-Proof**3%
*“No more spills”*
**Baking**3%
*“Great for baking”*
**Thickness**2%
*“Thick and Durable”*
**Efficiency**2%
*“Works to keep oven clean from spills and splatter”*
### **What buyers complain about **
**Size-Overall**17%
*“Sizing is off”*
**Ease Of Cleaning**8%
*“Not easy to clean”*
**Thickness**8%
*“Not as thick as I expected”*
**Quality-Overall**6%
*“Bad quality”*
**Strength**4%
*“Not as sturdy”*
**Advertised Vs Actual Product**3%
*“Not as described”*
**Heating**3%
*“i never came close to that degree of heat”*
**Material Quality**3%
*“Thin material”*
**Smell**3%
*“Chemical smell”*
**Functionality-Overall**2%
*“DOES NOT FUNCTION AS DESIGNED”*
### **Top return reasons **
**Size-Overall**61%
**Advertised Vs Actual Product**6%
**Compatibility-Overall**6%
**Material Quality**4%
**Functionality-Overall**4%
**Thin**3%
**Quality-Overall**3%
**Thickness**2%
**Heating**1%
**Value For Money**1%
## **Common questions**
- **Is silicone stove mat profitable to sell on Amazon United States?**
- The niche generates $113K/yr across 38 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is +4.2%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the silicone stove mat niche?**
- 30 brands and 57 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in silicone stove mat?**
- Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Thickness. The return rate is 2.5%.
- **When does demand for silicone stove mat peak?**
- Demand peaks in Jan–Jul–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the silicone stove mat niche?**
- Listings span $6.49–$26.54; the average listing price is $14.99 (sweet spot $15–$100). The average incumbent carries 3,463 reviews — the moat a new listing must climb.
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