---
title: "samsung water filter — $10.1M/yr Amazon United States Niche, Score 56/100 - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/samsung-water-filter"
last_updated: "2026-07-20T18:10:46.325Z"
locale: en
meta:
description: "samsung water filter clears our launch bar: a $10.1M/yr market growing +2.8% this quarter with returns at 1.6%. Data updated Jul 2026."
"og:description": "samsung water filter clears our launch bar: a $10.1M/yr market growing +2.8% this quarter with returns at 1.6%. Data updated Jul 2026."
"og:title": "samsung water filter — $10.1M/yr Amazon United States Niche, Score 56/100 - Flapen"
---
# **samsung water filter**
**Launch it**
A $10.1M/yr market growing +2.8% this quarter with returns at 1.6% — clears our launch bar.
Market size 100Growth 29Conversion 96Competition 30Returns 84Price range 95Avg price 95Brand share 24Review moat 17Quality gap 19
**Market size**
**Incredible****$10.1M**
$10.1M/yr · 2.1M searches
**Conversion**
**Incredible****12.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$38.20**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$24.46–$89.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.6%**
return rate — above 6% kills the launch gate
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+2.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****18,017.76**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, samsung water filter is a $10.1M/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 91% of demand. Verdict: Launch it — 56/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **250K–300K**
- avg 20,000–25,000/product
- **Revenue / yr**
- **$9.6M–$11.5M**
- units × avg price
- **Launch success**
- **—**
- 2 of 2 new (360d)
- **Conversion rate**
- **12.8%**
- **Avg BSR**
- **#60**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **183 days**
## **Competition**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**37**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**5%**
- Samsung50% - Waterspecialist16% - Waterdrop10% - PUREPLUS9% - Crystala Filters6% - Microfilter5% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.8% search growth over the last 90 days.
50K30KPrime Day '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/appliances/samsung-water-filter/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1.0M20%$2.0M30%$3.0M40%$4.0M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Samsung HAF-QIN/EXP Genuine Refrigerator Water Filter Reduces 99% of Harmful Contaminants for Clean Clear Drinking Water 6-Month Life Easy Install Pack of 1**Samsung**$35.41**4.7★42,702 rev](https://www.amazon.com/dp/B071NFVVNG) [2**Samsung HAF-QIN-2P/EXP Genuine Refrigerator Water Filter Reduces 99% of Harmful Contaminants for Clean Clear Drinking Water 6-Month Life Easy Install Pack of 2**Samsung**$56.28**4.7★42,702 rev](https://www.amazon.com/dp/B09HR7L313) [3**Waterspecialist WS645A Refrigerator Water Filter Replacement for Samsung DA97-17376B HAF-QIN/EXP HAF-QIN RF28T5001SR DA97-08006C RS27T5200SR RF28R7351SG RF24R7201SR RF27T5201SR 3 Pack**Waterspecialist**$27.05**4.7★16,769 rev](https://www.amazon.com/dp/B07KP6X4YK) [4**PUREPLUS DA97-17376B Replacement for Samsung HAF-QIN/EXP DA97-08006C RF28R7351SG RF28R7201SR RF28T5001SR RF23M8590SG RS27T5200SR RF24R7201SR RWF4200A Refrigerator Water Filter 3 Pack**PUREPLUS**$26.21**4.6★15,247 rev](https://www.amazon.com/dp/B07WVT22CZ) [5**Waterdrop WD-F45 Replacement for Samsung DA97-17376B HAF-QIN/EXP DA97-08006C RF28R7201SR RF28R7351SG WD-F45 Refrigerator Water Filter 3 Filters**Waterdrop**$25.26**4.7★12,698 rev](https://www.amazon.com/dp/B079WVVN9Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Microfilter HAF-QIN/EXP DA97 Water Filter Replacement Compatible with DA97-17376B Carbon Block 99% Contaminant Reduction Fresh Water & Ice 12 Month Life 2 PACK**Microfilter**$54.55**150 rev6mo ago](https://www.amazon.com/dp/B0G5J4B6S9) [**Microfilter HAF-QIN/EXP DA97 Water Filter Replacement Compatible with DA97-17376B Carbon Block 99% Contaminant Reduction Fresh Water & Ice 24 Month Life 4 PACK**Microfilter**$89.02**150 rev6mo ago](https://www.amazon.com/dp/B0G5J7BWRG) [**Microfilter HAF-CIN/EXP Refrigerator Water Filter Compatible with DA29-00020B Carbon Block Filtration 99% Contaminant Reduction 6-Month Life 2 Pack**Microfilter**$55.35**297 rev3y ago](https://www.amazon.com/dp/B0BYN5FG2L) [**Samsung DA97-17376B Fridge Water Filter Model HAF-QIN/EXP**Samsung**$35.50**3,401 rev3y ago](https://www.amazon.com/dp/B07DW3H4JN) [**Samsung HAF-QIN-2P/EXP Genuine Refrigerator Water Filter Reduces 99% of Harmful Contaminants for Clean Clear Drinking Water 6-Month Life Easy Install Pack of 2**Samsung**$56.28**42,702 rev4y ago](https://www.amazon.com/dp/B09HR7L313)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Microfilter HAF-QIN/EXP DA97 Water Filter Replacement Compatible with DA97-17376B Carbon Block 99% Contaminant Reduction Fresh Water & Ice 24 Month Life 4 PACK**Microfilter**$89.02**4.8★**▲ 307%**](https://www.amazon.com/dp/B0G5J7BWRG) [**Microfilter HAF-QIN/EXP DA97 Water Filter Replacement Compatible with DA97-17376B Carbon Block 99% Contaminant Reduction Fresh Water & Ice 12 Month Life 2 PACK**Microfilter**$54.55**4.8★**▲ 104%**](https://www.amazon.com/dp/B0G5J4B6S9) [**Microfilter HAF-CIN/EXP Refrigerator Water Filter Compatible with DA29-00020B Carbon Block Filtration 99% Contaminant Reduction 6-Month Life 2 Pack**Microfilter**$55.35**4.7★**▲ 100%**](https://www.amazon.com/dp/B0BYN5FG2L) [**SAMSUNG Genuine Filter for Refrigerator Water and Ice Carbon Block Filtration for Clean Clear Drinking Water 6-Month Life HAF-CIN/EXP 1 Pack**Samsung**$35.14**4.7★**▲ 42%**](https://www.amazon.com/dp/B003N1ZSYG) [**ICEPURE DA29-00020B Replacement for Samsung Water Filter HAF-CIN/EXP HAF-CIN DA29-00020B-1 RF28HMEDBSR RF263BEAESR RS25J500DSR RF263TEAESG RWF0700A HDX FMS-2 DA97-08006A-1 RF4287HARS RF28HFEDBSR 3PACK**ICEPURE**$25.67**4.7★**▲ 35%**](https://www.amazon.com/dp/B00ZY6KM4E)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**21%
*“Direct Fit”*
**Value For Money**20%
*“Fair price”*
**Filtration**19%
*“Filters work great”*
**Quality-Overall**12%
*“Excellent product”*
**Advertised Vs Actual Product**8%
*“Exactly what I needed”*
**Compatibility-Overall**4%
*“this was compatible”*
**Ease Of Use**2%
*“Easy to Replace”*
**Assembly/Installation**2%
*“Easy install”*
**Leak-Proof**2%
*“No water leaks”*
**Efficiency**1%
*“Works great”*
### **What buyers complain about **
**Filtration**30%
*“Doesnt filter”*
**Leak-Proof**12%
*“Leaked”*
**Size-Overall**7%
*“Little smaller around”*
**Value For Money**5%
*“Better price”*
**Advertised Vs Actual Product**5%
*“Does not match item description”*
**Functionality-Overall**4%
*“Did not work”*
**Compatibility-Overall**4%
*“Not compatible”*
**Durability**3%
*“They only last a few weeks”*
**Certifications**3%
*“Certifications seem fake”*
**Quality-Overall**2%
*“Quality control is gone”*
### **Top return reasons **
**Size-Overall**49%
**Filtration**16%
**Compatibility-Overall**15%
**Advertised Vs Actual Product**5%
**Leak-Proof**3%
**Value For Money**2%
**Functionality-Overall**2%
**Product Condition**1%
**Certifications**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is samsung water filter profitable to sell on Amazon United States?**
- The niche generates $10.1M/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.8%. Flapen's verdict: Launch it (56/100).
- **How competitive is the samsung water filter niche?**
- 8 brands and 37 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in samsung water filter?**
- Top complaints mined from reviews: Filtration, Leak-Proof, Size-Overall. The return rate is 1.6%.
- **When does demand for samsung water filter peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the samsung water filter niche?**
- Listings span $24.46–$89.02; the average listing price is $38.20 (sweet spot $15–$100). The average incumbent carries 18,018 reviews — the moat a new listing must climb.
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