---
title: "Trend — refrigerators - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/refrigerators/trend"
last_updated: "2026-07-21T06:26:32.239Z"
locale: en
meta:
  description: "refrigerators clears our launch bar: a $3.8M/yr market growing +6.1% this quarter with returns at 1.9%. Data updated Jul 2026."
  "og:description": "refrigerators clears our launch bar: a $3.8M/yr market growing +6.1% this quarter with returns at 1.9%. Data updated Jul 2026."
  "og:title": "Trend — refrigerators - Flapen"
---

# **refrigerators**

**Launch it**

A $3.8M/yr market growing +6.1% this quarter with returns at 1.9% — clears our launch bar.

Market size 96Growth 33Conversion 3Competition 85Returns 78Price range 0Avg price 0Brand share 71Review moat 79Quality gap 80

**Market size**

**Incredible****$3.8M**

$3.8M/yr · 2.1M searches

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Great****413.59**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Great****1.9%**

return rate — above 6% kills the launch gate

**Brand share**

**Good****63%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+6.1%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.2%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Bad****$833.01**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****$147.88–$2067.84**

cheapest to priciest tracked listing — scored on the share inside $15–$100