---
title: "refrigerators — $3.8M/yr Amazon United States Niche, Score 59/100 - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/refrigerators"
last_updated: "2026-07-20T18:08:32.765Z"
locale: en
meta:
description: "refrigerators clears our launch bar: a $3.8M/yr market growing +6.1% this quarter with returns at 1.9%. Data updated Jul 2026."
"og:description": "refrigerators clears our launch bar: a $3.8M/yr market growing +6.1% this quarter with returns at 1.9%. Data updated Jul 2026."
"og:title": "refrigerators — $3.8M/yr Amazon United States Niche, Score 59/100 - Flapen"
---
# **refrigerators**
**Launch it**
A $3.8M/yr market growing +6.1% this quarter with returns at 1.9% — clears our launch bar.
Market size 96Growth 33Conversion 3Competition 85Returns 78Price range 0Avg price 0Brand share 71Review moat 79Quality gap 80
**Market size**
**Incredible****$3.8M**
$3.8M/yr · 2.1M searches
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****413.59**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.9%**
return rate — above 6% kills the launch gate
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+6.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****$833.01**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$147.88–$2067.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, refrigerators is a $3.8M/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jul. Verdict: Launch it — 59/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$2.5M–$3.3M**
- units × avg price
- **Launch success**
- **80%**
- 12 of 15 new (360d)
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#187**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **82%**
- **Out of stock**
- **13.5%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **168 days**
## **Competition**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**28 **▼falling
**Sellers**
**51**
**Top-5 brand share**
**63%**
Top 20: 94%
**Top-5 click share**
**30%**
Top 20: 59%
**Open market**
**34%**
- Frigidaire27% - Upstreman14% - RecPro10% - Kenmore8% - Electactic4% - Cucina Magica3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.1% search growth over the last 90 days.
100K60KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/appliances/refrigerators/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$113K6%$227K9%$340K12%$453K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 71 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Frigidaire 2 Door Apartment Size Refrigerator/Freezer Combo 7.5 cu ft Platinum Series Stainless 23 D x 21.5 W x 55.5 H**Frigidaire**$360.89**4.1★2,268 rev](https://www.amazon.com/dp/B088G26FRM) [2**Upstreman 7.7 Cu.Ft. Refrigerator with Freezer Double Door Fridge Adjustable Thermostat Large Capacity Reversible Door Swing Refrigerator for Apartment Office Dorm BlackBD75**Upstreman**$350.09**4.2★484 rev](https://www.amazon.com/dp/B0CLGQKZ7N) [3**Frigidaire 2 Door Apartment Size Refrigerator with Freezer 7.5 cu ft Adjustable Spill-Proof Shelves Crisper Bins Platinum Silver Garage Ready**Frigidaire**$386.00**3.9★60 rev](https://www.amazon.com/dp/B0D54Q4N8D) [4**Cucina Magica 8.5 cu.ft Dual-Door Apartment Refrigerator with Freezer and Adjustable Thermostat - Slide-Out Glass Shelves for Dorms Offices RVs and Homes**Cucina Magica**$324.06**4.0★574 rev](https://www.amazon.com/dp/B0D9H3JPBL) [5**Frigidaire EFR786 Retro Apartment Size Refrigerator with Top Freezer - 2 Door Fridge with 7.5 Cu Ft of Storage Capacity Adjustable Spill-Proof Shelves Door & Crisper Bins Black**Frigidaire**$300.85**4.2★164 rev](https://www.amazon.com/dp/B09DQZ2W4H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ICEVIVAL 18 Cu.Ft French Door Refrigerator with Freezer Drawer Frost Free UL Certified Side by Side Fridge with Door Ajar Alarm & 3 Smart Modes**ICEVIVAL**$1164.46**3 rev3mo ago](https://www.amazon.com/dp/B0GWCVWWY3) [**ICEVIVAL 18 Cu.Ft. French Door Refrigerator with Ice Maker Refrigerator with Freezer Drawer Frost-Free UL Certified French Door Fridge with 3 Smart Cooling Modes**ICEVIVAL**$1101.10**3 rev4mo ago](https://www.amazon.com/dp/B0GR53M9YD) [**Anypro 3.2 Cu.Ft Fridge with Freezer Double Door Refrigerator with Freezer Temperature Control Adjustable Shelves Fridge for Office Bedroom Dorm Garage RV**Anypro**$184.42**53 rev4mo ago](https://www.amazon.com/dp/B0GQH5WV9L) [**Kenmore 30 Inch Counter-Depth French Door Refrigerator/Freezer with Fingerprint-Resistant Stainless Steel Adjustable Glass Shelves Quiet and Energy Efficient Inverter Compressor 17.5 cu. ft.**Koolatron**$1330.44**1 rev4mo ago](https://www.amazon.com/dp/B0GPLXW45C) [**RecPro Everchill 12V RV Fridge with Freezer 10.7 Cu Ft Black Finish**RecPro**$1282.65**2 rev4mo ago](https://www.amazon.com/dp/B0GP24QCLG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kenmore 30 Inch Counter-Depth French Door Refrigerator/Freezer with Fingerprint-Resistant Stainless Steel Adjustable Glass Shelves Quiet and Energy Efficient Inverter Compressor 17.5 cu. ft.**Koolatron**$1330.44**5.0★**▲ 253%**](https://www.amazon.com/dp/B0GPLXW45C) [**ICEVIVAL 18 Cu.Ft French Door Refrigerator with Freezer Drawer Frost Free UL Certified Side by Side Fridge with Door Ajar Alarm & 3 Smart Modes**ICEVIVAL**$1164.46**5.0★**▲ 250%**](https://www.amazon.com/dp/B0GWCVWWY3) [**ICEVIVAL 18 Cu.Ft. French Door Refrigerator with Ice Maker Refrigerator with Freezer Drawer Frost-Free UL Certified French Door Fridge with 3 Smart Cooling Modes**ICEVIVAL**$1101.10**5.0★**▲ 248%**](https://www.amazon.com/dp/B0GR53M9YD) [**BODEGACOOLER 12 Volt RV Refrigerator 80L(2.82cu.ft) RV Fridge with Freezer APP Control Portable Compressor Cooler -4 to 68 12/24V DC for Boat Yacht Caravan Truck Camping**BODEGA**$559.15**4.2★**▲ 238%**](https://www.amazon.com/dp/B0G2GHM2XR) [**Electactic 2.5 Cu.Ft Mini Fridge with Freezer Double-Door Compact Refrigerator Adjustable Glass Shelves Mechanical Thermostat & Leveling Feet Space-Saving for Apartment/Dorm/Office Silver**Electactic**$172.49**4.5★**▲ 235%**](https://www.amazon.com/dp/B0GMWLT6KJ)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**16%
*“I like the size”*
**Quality-Overall**13%
*“Overall product is extremely cute”*
**Storage Capacity**11%
*“good capacity”*
**Value For Money**8%
*“Affordable price”*
**Noise Level**7%
*“It's quiet”*
**Advertised Vs Actual Product**5%
*“Exactly what I need”*
**Heating**5%
*“It does a fair job of cooling”*
**Efficiency**4%
*“Really performs well”*
**Ease Of Use**3%
*“Simple to use”*
**Design-Overall**3%
*“Very well built”*
### **What buyers complain about **
**Durability**12%
*“broke in less than a year”*
**Size-Overall**10%
*“So small”*
**Quality-Overall**9%
*“Low quality”*
**Heating**9%
*“Stopped cooling”*
**Noise Level**8%
*“Very loud”*
**Value For Money**6%
*“you can find cheaper”*
**Advertised Vs Actual Product**5%
*“Title Misleading”*
**Functionality-Overall**3%
*“DOES NOT WORK”*
**Temperature Control**3%
*“It struggles to get cold”*
**Defective Material/Parts**2%
*“Item arrived damaged”*
### **Top return reasons **
**Size-Overall**48%
**Defective Material/Parts**7%
**Functionality-Overall**6%
**Noise Level**5%
**Value For Money**5%
**Advertised Vs Actual Product**5%
**Coolant**3%
**Heating**2%
**Compatibility-Overall**2%
**Leak-Proof**2%
## **Common questions**
- **Is refrigerators profitable to sell on Amazon United States?**
- The niche generates $3.8M/yr across 71 tracked products. 12 of 15 products launched in the last 360 days are still selling. 90-day search growth is +6.1%. Flapen's verdict: Launch it (59/100).
- **How competitive is the refrigerators niche?**
- 28 brands and 51 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in refrigerators?**
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 1.9%.
- **When does demand for refrigerators peak?**
- Demand peaks in Jul; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the refrigerators niche?**
- Listings span $147.88–$2067.84; the average listing price is $833.01 (sweet spot $15–$100). The average incumbent carries 414 reviews — the moat a new listing must climb.
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