---
title: "Search terms — refrigerator water filter - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/refrigerator-water-filter/search-terms"
last_updated: "2026-07-21T06:34:38.788Z"
locale: en
meta:
  description: "refrigerator water filter clears our launch bar: a $11.7M/yr market growing +5.9% this quarter with returns at 1.1%. Data updated Jul 2026."
  "og:description": "refrigerator water filter clears our launch bar: a $11.7M/yr market growing +5.9% this quarter with returns at 1.1%. Data updated Jul 2026."
  "og:title": "Search terms — refrigerator water filter - Flapen"
---

# **refrigerator water filter**

**Launch it**

A $11.7M/yr market growing +5.9% this quarter with returns at 1.1% — clears our launch bar.

Market size 100Growth 32Conversion 79Competition 48Returns 92Price range 88Avg price 95Brand share 47Review moat 10Quality gap 21

**Market size**

**Incredible****$11.7M**

$11.7M/yr · 3.8M searches

**Avg price**

**Incredible****$38.89**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.1%**

return rate — above 6% kills the launch gate

**Price range**

**Great****$11.26–$56.28**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****8.0%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+5.9%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****30,981.33**

avg incumbent reviews — the moat a new listing must climb