---
title: "Refrigerator Floor Protector — $70K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/refrigerator-floor-protector"
last_updated: "2026-08-09T06:57:08.907Z"
locale: en
meta:
description: "Niche score 54/100 · $70K/yr market · 107K searches/yr · $19.80 avg price. A small market ($70K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $70K/yr market · 107K searches/yr · $19.80 avg price. A small market ($70K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Refrigerator Floor Protector — $70K/yr Amazon US Niche (2026) - Flapen"
---
# **refrigerator floor protector**
**Worth a look**
Shows a sweet-spot price point ($19.80 avg), but a small market ($70K/yr) keeps it on the watch list.
Market size 17Growth 47Conversion 41Competition 59Returns 55Price range 79Avg price 87Brand share 83Review moat 70Quality gap 57
**Avg price**
**Great****$19.80**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$10.16–$35.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****714.31**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+17.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$70K**
$70K/yr · 107K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, refrigerator floor protector is a $70K/yr Amazon United States market (107K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Aug. Verdict: Worth a look — 54/100.
Data updated Jul 5, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **refrigerator floor protector market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$59K–$79K**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#336**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **196 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**26 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**52%**
Top 20: 93%
**Top-5 click share**
**50%**
Top 20: 90%
**Open market**
**43%**
- GMATCHUP17% - LYMOI14% - ieesspd9% - EWX6% - HAEZU5% - ToLanbbt5%
## **Demand & seasonality**
Weekly Amazon search volume, last 52 weeks — +17.3% search growth over the last 90 days.
3K2K seasonAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Aug · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/appliances/refrigerator-floor-protector/trend)
## **Top refrigerator floor protector search terms**
- **refrigerator floor protector**15K/yr+24.6%1.4% conv. - **under fridge mat**13K/yr+29.0%2.4% conv. - **refrigerator drip pan**9K/yr+37.2%1.3% conv. - **refrigerator mats floor**9K/yr+12.2%2.2% conv. - **refrigerator pan**7K/yr+28.7%2.3% conv. - **under refrigerator mat**7K/yr+14.2%2.9% conv. - **under fridge tray**6K/yr+47.8%2.5% conv. - **refrigerator floor mat**7K/yr+2.4%2.7% conv. - **refrigerator tray for floor**6K/yr+24.2%2.7% conv. - **fridge floor mat**4K/yr+9.7%2.9% conv. [**All search terms **](https://flapen.com/research/us/appliances/refrigerator-floor-protector/search-terms)
## **Top refrigerator floor protector products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$7K15%$10K20%$14K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GMATCHUP Refrigerator Mat Washing Machine Spill Liner Drip Tray and Leak Catcher Mat Fridge Mat Prevent Water Leakage and Floor Damage from Elecrical Equipment Heavy Duty 37.5 x 8.5 Black**GMATCHUP**$18.11**4.4★215 rev](https://www.amazon.com/dp/B0DRVN541R) [2**LYMOI Refrigerator Floor Mat Absorbent/Waterproof Protects Floor Non-Slip Backing Multifunctional Home Appliance Mat (36 x 36 inch)**LYMOI**$16.14**4.4★120 rev](https://www.amazon.com/dp/B0DCYY7BV4) [3**Mini Fridge Silicone Mat 24x24x0.5-Fridge Drip Tray Concave and convex design is leak-Proof and Non-Slip Perfectly Compatible with Washer Dryer Wine Cooler Dishwasher ect (Black)**ieesspd**$16.94**4.6★834 rev](https://www.amazon.com/dp/B0CZDW4YYR) [4**EWX Mini Fridge Silicone Mat 19.7x19.7x0.47 - Non-Slip Spill-Proof Drip Prevention | Ideal for Refrigerators Washing Machines Dryers Wine Coolers and Dishwashers**EWX**$18.54**4.6★791 rev](https://www.amazon.com/dp/B0D53YPJRP) [5**Refrigerator Spill Floor Liner Mat 37 x 8.66 Diatomaceous Earth Splash Guard Drying Mat Prevent Water Leakage and Floor Damage from Elecrical Equipment**HAEZU**$10.16**4.0★79 rev](https://www.amazon.com/dp/B0FKT231NY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Large 2929Silicone Washing Machine Drain Pan 0.98 Raised Edges Non-Slip Waterproof Drip Tray for Under Washer & Dryer Anti-Vibration Floor Leak Protector for Refrigerator Air Fryer Coffee Maker**Bitllitloy**$33.74**45 rev3mo ago](https://www.amazon.com/dp/B0GSKLCK74) [**SKERTS Silicone Fridge & Washing Machine Mat 27x27x0.8 Non-Slip Spill-Proof Floor Protector with Raised Edges for Mini Fridge Dishwasher Pet Bowls Dark Gray**SKERTS**$25.25**12 rev6mo ago](https://www.amazon.com/dp/B0G5XKDX76) [**ukeetap 34 x 22 Extra Thick Silicone Mat Waterproof with Raised Edge Under Sink Mat for Kitchen & Bathroom Kitchen Cabinet Liner Multi-Purpose for Storage & Protection Gray**ukeetap**$11.91**2,144 rev7mo ago](https://www.amazon.com/dp/B0FNWM5WW8) [**SZTCECDM 19.7x19.7 Black Silicone Fridge Tray Mat with Raised Edges Waterproof Drip Tray & Appliance Mat Under Fridge Water Cooler Washing Machine Under Sink Tray**SZTCECDM**$16.32**20 rev8mo ago](https://www.amazon.com/dp/B0FXFYG97L) [**Fridge Mats with Raised Edge 19.7 x 19.7 Washer and Dryer Top Protector Mat Washing Machine Drain Pan Silicone Mat Non-Slip Under Sink Mat Washer Drip Tray for Refrigerator Laundry Black**PTAZSCTC**$15.81**45 rev10mo ago](https://www.amazon.com/dp/B0FQ2TSZLY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Large 2929Silicone Washing Machine Drain Pan 0.98 Raised Edges Non-Slip Waterproof Drip Tray for Under Washer & Dryer Anti-Vibration Floor Leak Protector for Refrigerator Air Fryer Coffee Maker**Bitllitloy**$33.74**4.8★**▲ 292%**](https://www.amazon.com/dp/B0GSKLCK74) [**Fridge Mats with Raised Edge 19.7 x 19.7 Washer and Dryer Top Protector Mat Washing Machine Drain Pan Silicone Mat Non-Slip Under Sink Mat Washer Drip Tray for Refrigerator Laundry Black**PTAZSCTC**$15.81**4.0★**▲ 292%**](https://www.amazon.com/dp/B0FQ2TSZLY) [**27x27 with 0.79 Raised Edge Silicone Fridge & Washer Non-Slip Waterproof Drip Tray for Floor Protection (Gray)**Generic**$22.60**5.0★**▲ 257%**](https://www.amazon.com/dp/B0GRHM6YWW) [**SZTCECDM 19.7x19.7 Black Silicone Fridge Tray Mat with Raised Edges Waterproof Drip Tray & Appliance Mat Under Fridge Water Cooler Washing Machine Under Sink Tray**SZTCECDM**$16.32**4.2★**▲ 200%**](https://www.amazon.com/dp/B0FXFYG97L) [**ukeetap 34 x 22 Extra Thick Silicone Mat Waterproof with Raised Edge Under Sink Mat for Kitchen & Bathroom Kitchen Cabinet Liner Multi-Purpose for Storage & Protection Gray**ukeetap**$11.91**4.7★**▲ 180%**](https://www.amazon.com/dp/B0FNWM5WW8)
**~~View all trending →~~**
## **What buyers say about refrigerator floor protector**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**18%
*“Fit perfect”*
**Quality-Overall**12%
*“Really nice quality mat”*
**Ease Of Cleaning**9%
*“It cleans up well too”*
**Advertised Vs Actual Product**6%
*“works as advertised”*
**Leak-Proof**6%
*“No worries about spills”*
**Value For Money**5%
*“Excellent value”*
**Thickness**4%
*“Nice thick Mat”*
**Durability**4%
*“Appears durable”*
**Material Quality**4%
*“The material feels durable”*
**Efficiency**3%
*“It works very well”*
### **What buyers complain about **
**Thickness**13%
*“Not that thick”*
**Size-Overall**12%
*“Too Narrow”*
**Leak-Proof**7%
*“I cannot imagine this thing leaking”*
**Quality-Overall**5%
*“It is too small with low quality”*
**Strength**3%
*“Thin and flimsy”*
**Advertised Vs Actual Product**3%
*“Photo is very deceiving”*
**Water Resistance**3%
*“not waterproof”*
**Value For Money**3%
*“While I do think the price seems a bit high for this type of product”*
**Flexibility**2%
*“I was concerned that the pad was too flexible/not rigid enough”*
**Cushion**2%
*“Has no cushion”*
### **Top return reasons **
**Size-Overall**65%
**Strength**5%
**Material Quality**4%
**Thin**4%
**Advertised Vs Actual Product**4%
**Thickness**2%
**Functionality-Overall**2%
**Value For Money**2%
**Quality-Overall**1%
**Color**1%
## **Common questions**
- **Is refrigerator floor protector profitable to sell on Amazon United States?**
- The niche generates $70K/yr across 29 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is +17.3%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the refrigerator floor protector niche?**
- 26 brands and 30 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in refrigerator floor protector?**
- Top complaints mined from reviews: Thickness, Size-Overall, Leak-Proof. The return rate is 2.8%.
- **When does demand for refrigerator floor protector peak?**
- Demand peaks in Aug; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the refrigerator floor protector niche?**
- Listings span $10.16–$35.11; the average listing price is $19.80 (sweet spot $15–$100). The average incumbent carries 714 reviews — the moat a new listing must climb.
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