---
title: "Refrigerator Evaporator Fan Motor — $58K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/refrigerator-evaporator-fan-motor"
last_updated: "2026-08-09T06:17:35.541Z"
locale: en
meta:
description: "Niche score 39/100 · $58K/yr market · 31K searches/yr · $17.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $58K/yr market · 31K searches/yr · $17.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Refrigerator Evaporator Fan Motor — $58K/yr Amazon US Niche (2026) - Flapen"
---
# **refrigerator evaporator fan motor**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 15Growth 50Conversion 91Competition 9Returns 35Price range 93Avg price 80Brand share 0Review moat 82Quality gap 28
**Price range**
**Great****$14.84–$20.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****10.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****360.13**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$17.14**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+19.9%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****4.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$58K**
$58K/yr · 31K searches
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, refrigerator evaporator fan motor is a $58K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **refrigerator evaporator fan motor market data**
- **Units sold / yr**
- **3K–3K**
- avg 250–500/product
- **Revenue / yr**
- **$43K–$51K**
- units × avg price
- **Conversion rate**
- **10.9%**
- **Avg BSR**
- **#157**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **198 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**9**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- AMI PARTS63% - Blutoget20% - BlueStars9% - FRIGESWIFT5% - ATMA SUPPLY3%
## **Demand & seasonality**
Weekly Amazon search volume, last 109 weeks — +19.9% search growth over the last 90 days.
3K2KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/appliances/refrigerator-evaporator-fan-motor/trend)
## **Top refrigerator evaporator fan motor search terms**
- **wp2315549**7K/yr+46.3%20.5% conv. - **whirlpool evaporator fan motor**7K/yr+11.0%2.7% conv. - **whirlpool refrigerator fan**5K/yr+10.1%0.9% conv. - **2315549**3K/yr+26.5%22.2% conv. - **whirlpool refrigerator fan motor**3K/yr-1.5%2.0% conv. - **evaporator fan motor for whirlpool**3K/yr+18.1%2.2% conv. - **whirlpool fridge evaporator fan**3K/yr+11.7%1.0% conv. [**All search terms **](https://flapen.com/research/us/appliances/refrigerator-evaporator-fan-motor/search-terms)
## **Top refrigerator evaporator fan motor products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$9K30%$17K45%$26K60%$35K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AMI PARTS 2315549 Refrigerator Evaporator Fan Motor**AMI PARTS**$15.87**4.6★428 rev](https://www.amazon.com/dp/B08TM4KZCK) [2**2315539 WP2315539 Refrigerator Evaporator Fan Motor by Blutoget - Compatible with Whirlpool Ken-More Refrigerator - Replaces WP2315539 2219689 2225625 W10438708 WP2315539VP AP6007247 PS11740359**Blutoget**$15.94**4.7★222 rev](https://www.amazon.com/dp/B0925GQ572) [3**2315549 Fridge Evaporator Fan Motor for Whirlpool Maytag Amana 115V 60Hz**FRIGESWIFT**$14.84**5.0★6 rev](https://www.amazon.com/dp/B0FXG96R6B) [4**Upgraded W10189703 Refrigerator Evaporator Fan Motor Ultra Durable - Compatible with Whirlpool Maytag Kenmore Refrigerators - Replaces WPW10189703 W10208121 2219647 AP6016598 10449505**BlueStars**$20.20**4.4★1,202 rev](https://www.amazon.com/dp/B07926FG1Q) [5**AMI PARTS 2315539 Refrigerator Evaporator Fan Motor**AMI PARTS**$15.82**4.5★526 rev](https://www.amazon.com/dp/B08GFQ4KD6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2315549 Fridge Evaporator Fan Motor for Whirlpool Maytag Amana 115V 60Hz**FRIGESWIFT**$14.84**6 rev8mo ago](https://www.amazon.com/dp/B0FXG96R6B) [**W10124096 Refrigerator Condenser Fan Motor by Blutoget - Fit for Whirlpool Refrigerator Fan Motor - EAP1957416 AP4318657 PS1957416 W10124096VP W10130108 -Contains Blade Wiring Harness Hardware**Blutoget**$19.25**93 rev1y ago](https://www.amazon.com/dp/B0DBSHY7T3) [**2315549 Refrigerator Evaporator Fan Motor Compatible with Whirlpool Kenmore Refrigerator Replaces WP2315549 PS11740362 ESF-U2A AP6007250 2220569 1193008 EAP11740362 by ATMA SUPPLY**ATMA SUPPLY**$17.40**215 rev4y ago](https://www.amazon.com/dp/B09DJW3MDR) [**2315539 WP2315539 Refrigerator Evaporator Fan Motor by Blutoget - Compatible with Whirlpool Ken-More Refrigerator - Replaces WP2315539 2219689 2225625 W10438708 WP2315539VP AP6007247 PS11740359**Blutoget**$15.94**222 rev5y ago](https://www.amazon.com/dp/B0925GQ572) [**AMI PARTS 2315549 Refrigerator Evaporator Fan Motor**AMI PARTS**$15.87**428 rev5y ago](https://www.amazon.com/dp/B08TM4KZCK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2315549 Fridge Evaporator Fan Motor for Whirlpool Maytag Amana 115V 60Hz**FRIGESWIFT**$14.84**5.0★**▲ 82%**](https://www.amazon.com/dp/B0FXG96R6B) [**BlueStars Upgraded 2315539 Refrigerator Evaporator Fan Motor Compatible with Whirlpool & Kenmore Refrigerators Replaces WP2315539 2219689 2225625 W10438708 WP2315539VP AP6007247 PS11740359**BlueStars**$17.79**4.6★**▲ 58%**](https://www.amazon.com/dp/B085FSZ8DP) [**AMI PARTS 2315539 Refrigerator Evaporator Fan Motor**AMI PARTS**$15.82**4.5★**▲ 30%**](https://www.amazon.com/dp/B08GFQ4KD6) [**2315539 WP2315539 Refrigerator Evaporator Fan Motor by Blutoget - Compatible with Whirlpool Ken-More Refrigerator - Replaces WP2315539 2219689 2225625 W10438708 WP2315539VP AP6007247 PS11740359**Blutoget**$15.94**4.7★**— 4%**](https://www.amazon.com/dp/B0925GQ572) [**AMI PARTS 2315549 Refrigerator Evaporator Fan Motor**AMI PARTS**$15.87**4.6★**— 3%**](https://www.amazon.com/dp/B08TM4KZCK)
**~~View all trending →~~**
## **What buyers say about refrigerator evaporator fan motor**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**26%
*“FIT GREAT”*
**Value For Money**26%
*“saved me tons of money”*
**Maintenance And Repair**8%
*“It was an easy fix”*
**Advertised Vs Actual Product**8%
*“did the job”*
**Noise Level**5%
*“it`s a lot more quiet than the old one”*
**Durability**4%
*“seems durable”*
**Functionality-Overall**4%
*“fridge is operational”*
**Ease Of Use**4%
*“Super easy to drop in, works great”*
**Quality-Overall**2%
*“Good product”*
**Mounting**2%
*“super quiet and easy to mount into the existing bracket”*
### **What buyers complain about **
**Noise Level**32%
*“Doesn't make noise”*
**Durability**16%
*“And it didnt even last 3 months”*
**Quality-Overall**9%
*“Another typically cheap and lousy part/product”*
**Mounting**6%
*“See pictures for details if misaligned mounting holes”*
**Defective Material/Parts**5%
*“Bad part”*
**Value For Money**5%
*“Cost effective- not a direct replacement for my application”*
**Heating**4%
*“heat shrink some wiring to get it to work”*
**Material Quality**3%
*“Just be patient because everything is made of plastic just about”*
**Maintenance And Repair**2%
*“0 - I replaced my refrigerator motor due to a failure”*
**Functionality-Overall**2%
*“It failed as well”*
### **Top return reasons **
**Size-Overall**24%
**Defective Material/Parts**16%
**Functionality-Overall**16%
**Compatibility-Overall**12%
**Noise Level**8%
**Advertised Vs Actual Product**4%
**Durability**4%
**Connectivity-Overall**3%
**Value For Money**3%
**Maintenance And Repair**2%
## **Common questions**
- **Is refrigerator evaporator fan motor profitable to sell on Amazon United States?**
- The niche generates $58K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +19.9%. Flapen's verdict: Skip it (39/100).
- **How competitive is the refrigerator evaporator fan motor niche?**
- 5 brands and 9 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in refrigerator evaporator fan motor?**
- Top complaints mined from reviews: Noise Level, Durability, Quality-Overall. The return rate is 4.2%.
- **When does demand for refrigerator evaporator fan motor peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the refrigerator evaporator fan motor niche?**
- Listings span $14.84–$20.20; the average listing price is $17.14 (sweet spot $15–$100). The average incumbent carries 360 reviews — the moat a new listing must climb.
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