---
title: "Refrigerator Air Filter — $322K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/refrigerator-air-filter"
last_updated: "2026-08-09T06:10:19.960Z"
locale: en
meta:
description: "Niche score 54/100 · $322K/yr market · 146K searches/yr · $18.93 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $322K/yr market · 146K searches/yr · $18.93 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Refrigerator Air Filter — $322K/yr Amazon US Niche (2026) - Flapen"
---
# **refrigerator air filter**
**Worth a look**
Shows searches that convert (11.7% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.
Market size 52Growth 36Conversion 94Competition 52Returns 93Price range 80Avg price 85Brand share 30Review moat 24Quality gap 17
**Conversion**
**Great****11.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.93**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.15–$54.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$322K**
$322K/yr · 146K searches
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+8.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****5,389.18**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, refrigerator air filter is a $322K/yr Amazon United States market (146K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jul. Verdict: Worth a look — 54/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **refrigerator air filter market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **$284K–$379K**
- units × avg price
- **Conversion rate**
- **11.7%**
- **Avg BSR**
- **#26**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**36**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 97%
**Open market**
**10%**
- Frigidaire56% - Funmit17% - Omaeon5% - NISHCON5% - ICEPURE4% - Fresh Flow3% - Open — no brand owns it (5 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 109 weeks — +8.9% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/appliances/refrigerator-air-filter/trend)
## **Top refrigerator air filter search terms**
- **refrigerator air filters**33K/yr+9.2%8.2% conv. - **frigidaire gallery air filter replacement**32K/yr-4.0%10.4% conv. - **fridge air filter**19K/yr+27.6%7.1% conv. - **refrigerator air filter replacement**20K/yr-0.8%9.2% conv. - **frigidaire gallery air filter**15K/yr+12.2%5.7% conv. - **refrigerator air filter**13K/yr+17.8%6.4% conv. - **fridge air filter replacement**4K/yr+5.9%7.6% conv. - **air filter refrigerator**3K/yr+36.6%10.2% conv. - **air filter for refrigerator**3K/yr+28.2%6.4% conv. - **air filters for frigidaire gallery**3K/yr-5.0%2.2% conv. [**All search terms **](https://flapen.com/research/us/appliances/refrigerator-air-filter/search-terms)
## **Top refrigerator air filter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$32K20%$64K30%$97K40%$129K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FRIGIDAIRE PAULTRA2 Pure Air Ultra II Refrigerator Air Filter with Carbon Technology to Absorb Food Odors 3.8 Inch x 1.8 Inch White**Frigidaire**$15.26**4.7★15,295 rev](https://www.amazon.com/dp/B07LD37KTF) [2**Frigidaire PureAir AF-2 Air Filter**Frigidaire**$18.29**4.8★2,731 rev](https://www.amazon.com/dp/B09GL4KH4D) [3**Frigidaire PAULTRAII2PK PAULTRA2 Pure Air Ultra II 2 Pack Air Filter 3.8 x 1.8 2 Count**Frigidaire**$26.53**4.7★15,295 rev](https://www.amazon.com/dp/B085265T2J) [4**Paultra2 Frigidaire Refrigerator Air Filter Replacement Compatible With Pure Air Ultra 2 Gallery and Electrolux Refrigerators 5303918847 (2 Pack)**Omaeon**$10.80**4.7★1,420 rev](https://www.amazon.com/dp/B07X1SX83W) [5**FRGPAAF2 Refrigerator Air Filter Replacement Fit for Frigidaire Gallery Air Filters PureAir AF-2 FRFC2323AS FRFG2323AF FRFC232LAF FRFC233LAF GRMG2272BF PRFS2883AF PRFC2383AF 3 Packs by NISHCON**NISHCON**$11.53**4.7★326 rev](https://www.amazon.com/dp/B0CXJC5GFL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**6 PACK Refrigerator Air Filter Replacement Compatible with Frigidaire**Zirvkan**$6.15**48 rev5mo ago](https://www.amazon.com/dp/B0GL58V7LF) [**3 Pack FRGPAAF2 Refrigerator Air Filter Replacement for Frigidaire**Funmit**$11.15**61 rev7mo ago](https://www.amazon.com/dp/B0G1SJLBH7) [**6 PACK Refrigerator Air Filter Replacement for Paultra2 Compatible with Frigidaire Pureair Ultra 2 Pure Air Ultra 2 Pureair Ultra II Electrolux 242047805 5303918847 EAP12364179**Langsum**$6.93**386 rev1y ago](https://www.amazon.com/dp/B0DXPZD3J8) [**FRGPAAF2 Refrigerator Air Filter Replacement Fit for Frigidaire Gallery Air Filters PureAir AF-2 FRFC2323AS FRFG2323AF FRFC232LAF FRFC233LAF GRMG2272BF PRFS2883AF PRFC2383AF 3 Packs by NISHCON**NISHCON**$11.53**326 rev2y ago](https://www.amazon.com/dp/B0CXJC5GFL) [**Frigidaire PureAir Replacement Refrigerator Air Filter RAF-2 - Set of 2**Frigidaire**$31.94**2,731 rev2y ago](https://www.amazon.com/dp/B0CTW2DTJL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**6 PACK Refrigerator Air Filter Replacement Compatible with Frigidaire**Zirvkan**$6.15**4.8★**▲ 294%**](https://www.amazon.com/dp/B0GL58V7LF) [**3 Pack FRGPAAF2 Refrigerator Air Filter Replacement for Frigidaire**Funmit**$11.15**4.7★**▲ 263%**](https://www.amazon.com/dp/B0G1SJLBH7) [**Frigidaire PurePour PWF-1 (FPPWFU01) & PureAir Ultra II (PAULTRA2) Water & Air Filter Combo Kit**Frigidaire**$54.61**4.7★**▲ 78%**](https://www.amazon.com/dp/B0C3MX9CYY) [**FRGPAAF2 Refrigerator Air Filter Replacement Fit for Frigidaire Gallery Air Filters PureAir AF-2 FRFC2323AS FRFG2323AF FRFC232LAF FRFC233LAF GRMG2272BF PRFS2883AF PRFC2383AF 3 Packs by NISHCON**NISHCON**$11.53**4.7★**▲ 28%**](https://www.amazon.com/dp/B0CXJC5GFL) [**Frigidaire PureAir Replacement Refrigerator Air Filter RAF-2 - Set of 2**Frigidaire**$31.94**4.8★**▲ 25%**](https://www.amazon.com/dp/B0CTW2DTJL)
**~~View all trending →~~**
## **What buyers say about refrigerator air filter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**31%
*“Exact fit”*
**Value For Money**16%
*“Fair price”*
**Filtration**14%
*“Very nice air filter”*
**Advertised Vs Actual Product**13%
*“Exactly what I needed”*
**Quality-Overall**12%
*“Good Quality, Fresh Water”*
**Ease Of Use**4%
*“Easy to use”*
**Smell**3%
*“No more stink”*
**Compatibility-Overall**1%
*“Works well & fits out LG fridge. LRYXC2606S”*
**Ease Of Cleaning**1%
*“Love these products to keep my fridge clean”*
**Durability**1%
*“Its durable, it matches what i needed”*
### **What buyers complain about **
**Filtration**21%
*“Not only did the filter fail to perform as expected”*
**Value For Money**18%
*“wish they were less expensive”*
**Size-Overall**15%
*“the air filter was incompatible with it. too small”*
**Compatibility-Overall**6%
*“These are not compatible like they say”*
**Quality-Overall**5%
*“Junk”*
**Instructions/User Manual/Troubleshooting**4%
*“Lack of directions a bit confusing”*
**Functionality-Overall**2%
*“Did not work”*
**Maintenance And Repair**2%
*“overall it cost me $50 first service, change and fixing the refrigerator cost me $380”*
**Adhesion/Stickiness**2%
*“Mine was so old the tape protecting the adhesive didn't want to come off without taking some of the adhesive”*
**Advertised Vs Actual Product**2%
*“Incorrect product description”*
### **Top return reasons **
**Size-Overall**62%
**Compatibility-Overall**14%
**Filtration**13%
**Value For Money**3%
**Advertised Vs Actual Product**2%
**Defective Material/Parts**1%
**Functionality-Overall**1%
**Product Condition**1%
**Leak-Proof**0%
**Maintenance And Repair**0%
## **Common questions**
- **Is refrigerator air filter profitable to sell on Amazon United States?**
- The niche generates $322K/yr across 22 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.9%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the refrigerator air filter niche?**
- 11 brands and 36 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in refrigerator air filter?**
- Top complaints mined from reviews: Filtration, Value For Money, Size-Overall. The return rate is 1.1%.
- **When does demand for refrigerator air filter peak?**
- Demand peaks in Jul; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the refrigerator air filter niche?**
- Listings span $6.15–$54.61; the average listing price is $18.93 (sweet spot $15–$100). The average incumbent carries 5,389 reviews — the moat a new listing must climb.
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