---
title: "Nutone 696n-r02 B Unit — $84K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/nutone-696n-r02-b-unit"
last_updated: "2026-08-09T07:45:44.805Z"
locale: en
meta:
description: "Niche score 40/100 · $84K/yr market · 36K searches/yr · $25.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $84K/yr market · 36K searches/yr · $25.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nutone 696n-r02 B Unit — $84K/yr Amazon US Niche (2026) - Flapen"
---
# **nutone 696n-r02 b unit**
**Skip it**
A concentrated shelf (top 5 take 86% of clicks) — this niche doesn't clear our bar today.
Market size 21Growth 23Conversion 84Competition 11Returns 40Price range 95Avg price 95Brand share 14Review moat 81Quality gap 47
**Avg price**
**Incredible****$25.51**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$20.96–$36.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****9.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****372.89**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.8%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-3.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$84K**
$84K/yr · 36K searches
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****86%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, nutone 696n-r02 b unit is a $84K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 40/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nutone 696n-r02 b unit market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$102K–$128K**
- units × avg price
- **Conversion rate**
- **9.3%**
- **Avg BSR**
- **#296**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**86%**
Top 20: 100%
**Open market**
**2%**
- Motoasis50% - CLLOMAGY25% - Broan-NuTone11% - JIANBENKJ5% - WINWEITGO4% - Brvclon3% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 109 weeks — -3.9% search growth over the last 90 days.
1K600Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/appliances/nutone-696n-r02-b-unit/trend)
## **Top nutone 696n-r02 b unit search terms**
- **nutone 696n b unit replacement**5K/yr+19.8%6.3% conv. - **nutone 696n-r02 b unit**8K/yr-41.1%12.3% conv. - **nutone 696n**5K/yr+2.7%4.0% conv. - **broan 688-k**4K/yr+10.5%10.7% conv. - **broan 688-k replacement motor**5K/yr-6.3%13.9% conv. - **broan 688 replacement**3K/yr+66.8%6.9% conv. - **s97012026**3K/yr+23.7%9.0% conv. - **broan 688 replacement motor**4K/yr-28.3%6.3% conv. [**All search terms **](https://flapen.com/research/us/appliances/nutone-696n-r02-b-unit/search-terms)
## **Top nutone 696n-r02 b unit products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$13K30%$25K45%$38K60%$50K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Upgraded Copper Motor 696N-R02 B Unit 50CFM Fan Compatible with Broan-Nutone 688-K 688-J 688-H 688-G 695N-R02 B 696N-R01 B 695N-R02 B 2.0 Sones S97012026 Fan Assembly**Motoasis**$21.56**4.5★723 rev](https://www.amazon.com/dp/B0CQGDKLK2) [2**696N-R02 B Unit for NuTone S97012026 Fan Broan 688 Replacement Fan Motor**CLLOMAGY**$21.00**4.6★453 rev](https://www.amazon.com/dp/B0D7QD1FX9) [3**Broan-NuTone S97012026 Fan**Broan-NuTone**$34.52**4.7★1,310 rev](https://www.amazon.com/dp/B00QW2CUGC) [4**696N-R02 B Unit for Broan NuTone S97012026 Fan Motor 688 Replacement 50CFM**JIANBENKJ**$22.77**4.7★129 rev](https://www.amazon.com/dp/B0D7QJBNHB) [5**Upgrade C350BN B Unit 50CFM Fan Compatible with Nutone 696N(695) B Unit C-350C2/VC-307C2ND B C-350/370A-A Units Only VC305C2N VC305AN 690-A 696NC Bathroom Fan 2.0 Sone 8 x7 1/8**Motoasis**$26.39**4.5★245 rev](https://www.amazon.com/dp/B0D668332R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**696N-R02 B Unit Bathroom Exhaust Fan Assembly Replacement S97012026**WINWEITGO**$36.21**36 rev9mo ago](https://www.amazon.com/dp/B0FRF7J823) [**696N-R02 B Unit Motor Replacement S97012026 Fan Assembly for Broan 688-K 688-J 688-H 663-H 688K 688J 688H Nutone 696N-R02 B 696N-R01 B 695-R02 B 696N-R03 B Bathroom Exhaust Fan Motor 50CFM**Criditpid**$23.37**91 rev1y ago](https://www.amazon.com/dp/B0DCZ2XBQQ) [**Broan-NuTone Genuine Replacement Motor/Wheel for 50 CFM Bathroom Fans Fits Select Models**Broan-NuTone**$22.83**255 rev1y ago](https://www.amazon.com/dp/B0DBJTCS37) [**696N-R02 B Unit for NuTone S97012026 Fan Broan 688 Replacement Fan Motor**CLLOMAGY**$21.00**453 rev2y ago](https://www.amazon.com/dp/B0D7QD1FX9) [**696N-R02 B Unit for Broan NuTone S97012026 Fan Motor 688 Replacement 50CFM**JIANBENKJ**$22.77**129 rev2y ago](https://www.amazon.com/dp/B0D7QJBNHB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**696N-R02 B Unit Bathroom Exhaust Fan Assembly Replacement S97012026**WINWEITGO**$36.21**3.8★**▲ 173%**](https://www.amazon.com/dp/B0FRF7J823) [**696N-R02 B Unit Motor Replacement S97012026 Fan Assembly for Broan 688-K 688-J 688-H 663-H 688K 688J 688H Nutone 696N-R02 B 696N-R01 B 695-R02 B 696N-R03 B Bathroom Exhaust Fan Motor 50CFM**Criditpid**$23.37**4.5★**▲ 69%**](https://www.amazon.com/dp/B0DCZ2XBQQ) [**696N-R02 B Unit for Broan NuTone S97012026 Fan Motor 688 Replacement 50CFM**JIANBENKJ**$22.77**4.7★**▲ 24%**](https://www.amazon.com/dp/B0D7QJBNHB) [**Upgraded Copper Motor 696N-R02 B Unit 50CFM Fan Compatible with Broan-Nutone 688-K 688-J 688-H 688-G 695N-R02 B 696N-R01 B 695N-R02 B 2.0 Sones S97012026 Fan Assembly**Motoasis**$21.56**4.5★**▲ 10%**](https://www.amazon.com/dp/B0CQGDKLK2) [**Upgrade C350BN B Unit 50CFM Fan Compatible with Nutone 696N(695) B Unit C-350C2/VC-307C2ND B C-350/370A-A Units Only VC305C2N VC305AN 690-A 696NC Bathroom Fan 2.0 Sone 8 x7 1/8**Motoasis**$26.39**4.5★**— 2%**](https://www.amazon.com/dp/B0D668332R)
**~~View all trending →~~**
## **What buyers say about nutone 696n-r02 b unit**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**31%
*“Exact fit”*
**Assembly/Installation**19%
*“Installed great,”*
**Noise Level**13%
*“Very quiet”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Efficiency**6%
*“works very well”*
**Quality-Overall**5%
*“Great fan”*
**Value For Money**4%
*“Good deal”*
**Ease Of Use**3%
*“Easy peasy”*
**Compatibility-Overall**2%
*“they are a compatible replacement as well as quieter”*
**Durability**1%
*“Durable and great value for the money”*
### **What buyers complain about **
**Noise Level**31%
*“Very loud”*
**Size-Overall**17%
*“It was too large”*
**Quality-Overall**8%
*“Very obvious problem no quality control”*
**Durability**4%
*“Completely died in less than a week”*
**Defective Material/Parts**3%
*“had issues with other similiar items”*
**Advertised Vs Actual Product**2%
*“Wrong measurements for housing. Advertised as 7 1/4 X 7 1/8.actual dimensions are 7 3/8 X 7 5/8”*
**Ease Of Cleaning**2%
*“And some of that was cleaning out the hole”*
**Compatibility-Overall**2%
*“it is not a suitable substitute for all listed models”*
**Smell**2%
*“leaving my bathroom smelling like a damp basement on a swamp planet”*
**Metal Quality**2%
*“Dont use sharp metal”*
### **Top return reasons **
**Size-Overall**57%
**Compatibility-Overall**9%
**Noise Level**8%
**Defective Material/Parts**5%
**Advertised Vs Actual Product**5%
**Functionality-Overall**5%
**Connectivity-Overall**1%
**Socket/Port/Plug**1%
**Assembly/Installation**1%
**Value For Money**1%
## **Common questions**
- **Is nutone 696n-r02 b unit profitable to sell on Amazon United States?**
- The niche generates $84K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Skip it (40/100).
- **How competitive is the nutone 696n-r02 b unit niche?**
- 7 brands and 33 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in nutone 696n-r02 b unit?**
- Top complaints mined from reviews: Noise Level, Size-Overall, Quality-Overall. The return rate is 3.8%.
- **When does demand for nutone 696n-r02 b unit peak?**
- Demand peaks in Jan–Nov; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the nutone 696n-r02 b unit niche?**
- Listings span $20.96–$36.21; the average listing price is $25.51 (sweet spot $15–$100). The average incumbent carries 373 reviews — the moat a new listing must climb.
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