---
title: "Search terms — mswf ge water filter - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/mswf-ge-water-filter/search-terms"
last_updated: "2026-08-09T09:46:58.817Z"
locale: en
meta:
  description: "Niche score 45/100 · $65K/yr market · 12K searches/yr · $25.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · $65K/yr market · 12K searches/yr · $25.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — mswf ge water filter - Flapen"
---

# **mswf ge water filter**

**Skip it**

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 16Growth 41Conversion 100Competition 10Returns 68Price range 95Avg price 95Brand share 8Review moat 59Quality gap 48

**Conversion**

**Incredible****21.3%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Incredible****$25.60**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$16.32–$38.93**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.3%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****1,148.63**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+12.4%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$65K**

$65K/yr · 12K searches

**Competition**

**Bad****88%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

## Search terms