---
title: "Trend — midea water filter - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/midea-water-filter/trend"
last_updated: "2026-08-09T14:08:21.970Z"
locale: en
meta:
  description: "Niche score 52/100 · $93K/yr market · 28K searches/yr · $31.79 avg price. A small market ($93K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $93K/yr market · 28K searches/yr · $31.79 avg price. A small market ($93K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — midea water filter - Flapen"
---

# **midea water filter**

**Worth a look**

Shows a thin review moat (97 avg reviews), but a small market ($93K/yr) keeps it on the watch list.

Market size 23Growth 51Conversion 88Competition 23Returns 81Price range 95Avg price 95Brand share 32Review moat 95Quality gap 33

**Review moat**

**Incredible****96.69**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Incredible****$31.79**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$20.01–$44.19**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****10.3%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Great****1.7%**

return rate — above 5% kills the launch gate

**Growth**

**Good****+21.6%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Market size**

**Bad****$93K**

$93K/yr · 28K searches

**Competition**

**Bad****72%**

top-5 click share — a locked-up shelf

## Trend