---
title: "Midea Water Filter — $93K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/midea-water-filter"
last_updated: "2026-08-09T07:36:20.952Z"
locale: en
meta:
description: "Niche score 52/100 · $93K/yr market · 28K searches/yr · $31.79 avg price. A small market ($93K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $93K/yr market · 28K searches/yr · $31.79 avg price. A small market ($93K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Midea Water Filter — $93K/yr Amazon US Niche (2026) - Flapen"
---
# **midea water filter**
**Worth a look**
Shows a thin review moat (97 avg reviews), but a small market ($93K/yr) keeps it on the watch list.
Market size 23Growth 51Conversion 88Competition 23Returns 81Price range 95Avg price 95Brand share 32Review moat 95Quality gap 33
**Review moat**
**Incredible****96.69**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Incredible****$31.79**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$20.01–$44.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****10.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+21.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****$93K**
$93K/yr · 28K searches
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, midea water filter is a $93K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan. Verdict: Worth a look — 52/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **midea water filter market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$127K–$159K**
- units × avg price
- **Conversion rate**
- **10.3%**
- **Avg BSR**
- **#523**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **202 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▲rising
**Sellers**
**22**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**9%**
- Midea32% - Caehomly18% - MARGAR16% - MARRIOTTO14% - Waterdrop6% - PERCOLA5% - Open — no brand owns it (3 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 92 weeks — +21.6% search growth over the last 90 days.
1K600Spike '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jan · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/appliances/midea-water-filter/trend)
## **Top midea water filter search terms**
- **midea refrigerator water filter**7K/yr+26.0%8.7% conv. - **midea water filter replacement**5K/yr+98.7%7.1% conv. - **midea water filter**4K/yr-4.0%7.6% conv. - **miwf6200**3K/yr+19.5%14.2% conv. - **miwf6200 water filter replacement**4K/yr-7.8%20.9% conv. - **midea fridge water filter**2K/yr+50.4%10.1% conv. - **midea water filter miwf6200**3K/yr-27.3%17.7% conv. [**All search terms **](https://flapen.com/research/us/appliances/midea-water-filter/search-terms)
## **Top midea water filter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$19K30%$28K40%$37K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Midea MIWF6200 Refrigerator Water Filter 200 Gallon**Midea**$36.47**4.7★464 rev](https://www.amazon.com/dp/B0B5VNQPH6) [2**MIWF6200 Water Filter Cartridge for Midea MRS26D5AST MIWF6200 MF-2008-R2**Caehomly**$27.65**4.7★162 rev](https://www.amazon.com/dp/B0G29NVSC6) [3**MARRIOTTO MIWF6200 Water Filter Replacement for Midea MIWF6200 2 Pack**MARRIOTTO**$34.31**4.6★106 rev](https://www.amazon.com/dp/B0DT13XYZ5) [4**MIWF6200 Water Filter Filter Cartridge Compatible with Midea MRS26D5AST and MRQ22D7AST Models Water Filters MIWF6200 Water Filter Replacement for Sharp SJWF200 Filters (3 PACK)**MARGAR**$44.19**4.6★55 rev](https://www.amazon.com/dp/B0FCCWWKBY) [5**MIWF6200 Water Filter Filter Cartridge Compatible with Midea MRS26D5AST and MRQ22D7AST Models Water Filters MIWF6200 Water Filter Replacement for Sharp SJWF200 Filters (1 PACK)**MARGAR**$23.76**4.6★55 rev](https://www.amazon.com/dp/B0FCCYSWK5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MIWF6200 Water Filter Cartridge for Midea MRS26D5AST MIWF6200 MF-2008-R2**Caehomly**$27.65**162 rev7mo ago](https://www.amazon.com/dp/B0G29NVSC6) [**Waterdrop MIWF6200 Water Filter Replacement for Midea MIWF6200**Waterdrop**$20.01**11 rev10mo ago](https://www.amazon.com/dp/B0FNWTXQH1) [**Waterdrop MIWF6200 Water Filter Replacement for Midea MIWF6200 2 Pack**Waterdrop**$30.56**3 rev10mo ago](https://www.amazon.com/dp/B0FNWRSRXB) [**MIWF6200 Water Filter Replacement Compatible with Midea MF-2008-R2 Sharp SJWF200 Thor Kitchen WF200 Zline MIWFT2100 Insignia NS-WF26SS0-1 Twist-in Refrigerator Water Filter (1 Pack)**MMFILTER**$22.24**9 rev1y ago](https://www.amazon.com/dp/B0FCFYQGJK) [**MIWF6200 Water Filter Filter Cartridge Compatible with Midea MRS26D5AST and MRQ22D7AST Models Water Filters MIWF6200 Water Filter Replacement for Sharp SJWF200 Filters (3 PACK)**MARGAR**$44.19**55 rev1y ago](https://www.amazon.com/dp/B0FCCWWKBY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Waterdrop MIWF6200 Water Filter Replacement for Midea MIWF6200 2 Pack**Waterdrop**$30.56**5.0★**▲ 200%**](https://www.amazon.com/dp/B0FNWRSRXB) [**MIWF6200 Water Filter Replacement Compatible with Midea MF-2008-R2 Sharp SJWF200 Thor Kitchen WF200 Zline MIWFT2100 Insignia NS-WF26SS0-1 Twist-in Refrigerator Water Filter (1 Pack)**MMFILTER**$22.24**4.2★**▲ 189%**](https://www.amazon.com/dp/B0FCFYQGJK) [**PERCOLA MIWF8200/MF-2812-R4 Water Filter 1-Pack**PERCOLA**$30.18**4.5★**▲ 104%**](https://www.amazon.com/dp/B0DQ5QZNXR) [**PeliCori MIWF6200 MRS26D5AST MRS26D7AST Water Filter 2 Pack**Pelicori**$33.66**4.6★**▲ 72%**](https://www.amazon.com/dp/B0DXKTG68F) [**Waterdrop MIWF6200 Water Filter Replacement for Midea MIWF6200**Waterdrop**$20.01**3.8★**▲ 72%**](https://www.amazon.com/dp/B0FNWTXQH1)
**~~View all trending →~~**
## **What buyers say about midea water filter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**33%
*“Fits fine”*
**Value For Money**21%
*“Much cheaper”*
**Filtration**14%
*“Good filters”*
**Quality-Overall**6%
*“Overall, for well, easy to install and do a great job”*
**Advertised Vs Actual Product**5%
*“Works as described”*
**Assembly/Installation**4%
*“Installation was easy”*
**Ease Of Use**3%
*“Easy to place in the refrigerator”*
**Efficiency**2%
*“They work great”*
**Compatibility-Overall**2%
*“They are definitely compatible”*
**Product Condition**2%
*“New new”*
### **What buyers complain about **
**Filtration**28%
*“this filter requires you to flush it out”*
**Compatibility-Overall**12%
*“This filter does not fit Midea refrigerator”*
**Durability**10%
*“This brand does not last as long as the Insignia brand”*
**Material Quality**8%
*“Not made of aluminum”*
**Functionality-Overall**4%
*“Don't order this it wont work after 15 days”*
**Ice Maker**4%
*“ice maker started making less ice”*
**Value For Money**4%
*“the price is ridiculous expensive”*
**Assembly/Installation**4%
*“It was incredibly difficult to both install and remove”*
**Instructions/User Manual/Troubleshooting**3%
*“I only wished it came with instructions”*
**Leak-Proof**2%
*“I also noticed that the part that attaches to the refrigerator seems to fit there seems to be an opening for a leak”*
### **Top return reasons **
**Size-Overall**71%
**Compatibility-Overall**11%
**Filtration**10%
**Advertised Vs Actual Product**2%
**Functionality-Overall**1%
**Value For Money**1%
**Connectivity-Overall**1%
**Leak-Proof**1%
**Spray/Flow**0%
**Product Condition**0%
## **Common questions**
- **Is midea water filter profitable to sell on Amazon United States?**
- The niche generates $93K/yr across 13 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +21.6%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the midea water filter niche?**
- 9 brands and 22 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in midea water filter?**
- Top complaints mined from reviews: Filtration, Compatibility-Overall, Durability. The return rate is 1.7%.
- **When does demand for midea water filter peak?**
- Demand peaks in Jan; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the midea water filter niche?**
- Listings span $20.01–$44.19; the average listing price is $31.79 (sweet spot $15–$100). The average incumbent carries 97 reviews — the moat a new listing must climb.
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