---
title: "Maytag Washer — $415K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/maytag-washer"
last_updated: "2026-08-09T06:56:27.779Z"
locale: en
meta:
description: "Niche score 34/100 · $415K/yr market · 319K searches/yr · $813.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $415K/yr market · 319K searches/yr · $813.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Maytag Washer — $415K/yr Amazon US Niche (2026) - Flapen"
---
# **maytag washer**
**Skip it**
Pricing outside the sweet spot ($813.28 avg) — this niche doesn't clear our bar today.
Market size 56Growth 21Conversion 2Competition 32Returns 29Price range 0Avg price 0Brand share 32Review moat 62Quality gap 88
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,017.16**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$415K**
$415K/yr · 319K searches
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****4.7%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-7.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****$813.28**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$153.43–$1621.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, maytag washer is a $415K/yr Amazon United States market (319K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 34/100.
Data updated Jul 5, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **maytag washer market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$407K–$610K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#66**
- **Page quality**
- **0%**
- **Prime**
- **68%**
- **Sponsored**
- **53%**
- **Out of stock**
- **13.9%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**20**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**11%**
- Kenmore62% - Samsung11% - Profile6% - BLACK+DECKER5% - GE4% - LG3% - Open — no brand owns it (5 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 108 weeks — -7.3% search growth over the last 90 days.
10K6KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/appliances/maytag-washer/trend)
## **Top maytag washer search terms**
- **maytag washer**41K/yr+10.2%0.0% conv. - **front load washer**44K/yr-8.4%0.1% conv. - **whirlpool washer**39K/yr-8.0%0.0% conv. - **front load washing machine**22K/yr+13.7%0.1% conv. - **kenmore washer**21K/yr+0.1%0.3% conv. - **kenmore washing machine**19K/yr-2.9%0.5% conv. - **top load washer machine**33K/yr-57.1%0.1% conv. - **commercial washing machine**19K/yr-21.1%0.1% conv. - **top loading washing machine**14K/yr+12.4%0.1% conv. - **front loading washing machine**12K/yr-11.3%0.1% conv. [**All search terms **](https://flapen.com/research/us/appliances/maytag-washer/search-terms)
## **Top maytag washer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$41K20%$83K30%$124K40%$166K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kenmore 4.5 cu. ft. Top Load Washer with Triple Action Impeller - White**Kenmore**$691.51**4.3★248 rev](https://www.amazon.com/dp/B0DFDRL7Q7) [2**Kenmore 4.4 cu. ft. Top Load Washer with Triple Action Agitator - White**Kenmore**$699.77**4.4★95 rev](https://www.amazon.com/dp/B0DFF4K5MJ) [3**Kenmore 4.5 cu. ft. Front Load Washer - Metallic Silver**Kenmore**$945.65**4.3★110 rev](https://www.amazon.com/dp/B0DFDPGYP3) [4**Kenmore 4.5 cu. ft. Front Load Washer - White**Kenmore**$900.12**4.3★110 rev](https://www.amazon.com/dp/B0DFF3RZDB) [5**GE PROFILE 28 Inch Smart Front Load Washer with 4.8 cu. ft. Capacity in White GFW550SSNWW**Profile**$770.38**4.5★24 rev](https://www.amazon.com/dp/B086H295YZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**5.0 cu. ft. Black Stainless Steel Front Load Washer with Super Speed Wash and Steam**ZHONO**$153.43**1 revtoday](https://www.amazon.com/dp/B0H1DCDV1K) [**Muhub 2.8 Cu. Ft. Front Loading Washer High Efficiency Washing Machine**muhub**$494.20**3 rev1mo ago](https://www.amazon.com/dp/B0H3YXNQND) [**Whirlpool 4.2-4.3 Cu. Ft. Top Load Washer with Removable Agitator in White**Whirlpool**$670.39**0 rev5mo ago](https://www.amazon.com/dp/B0GSKXDRPS) [**Auertech Portable Washer and Dryer Combo Set 28 lbs Fully Automatic Washing Machine with Stainless Steel Inner Tub 2.6 Cu.Ft Portable Dryers Compact Washer and Dryer for Apartment RV Dorm**Auertech**$497.37**58 rev5mo ago](https://www.amazon.com/dp/B0GFW9ZKBW) [**GE GFW655SPVDS 5.0 cu.ft. Smart Front Load Washer with Steam UltraFresh Vent System Black**GE**$846.75**4 rev11mo ago](https://www.amazon.com/dp/B0FHBMFDCM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**5.0 cu. ft. Black Stainless Steel Front Load Washer with Super Speed Wash and Steam**ZHONO**$153.43**1.0★**▲ 262%**](https://www.amazon.com/dp/B0H1DCDV1K) [**Muhub 2.8 Cu. Ft. Front Loading Washer High Efficiency Washing Machine**muhub**$494.20**5.0★**▲ 260%**](https://www.amazon.com/dp/B0H3YXNQND) [**Samsung 4.5 cu. ft. Large Capacity Smart Front Load Washer with Super Speed Wash White WF45B6300AW/US**Samsung**$750.71**3.8★**▲ 213%**](https://www.amazon.com/dp/B0BP9LLWH3) [**Auertech Portable Washer and Dryer Combo Set 28 lbs Fully Automatic Washing Machine with Stainless Steel Inner Tub 2.6 Cu.Ft Portable Dryers Compact Washer and Dryer for Apartment RV Dorm**Auertech**$497.37**4.1★**▲ 196%**](https://www.amazon.com/dp/B0GFW9ZKBW) [**GE 5.0 cu.ft. Smart Front Load Washer in White with Steam UltraFresh Vent System and Microban Technology**GE**$848.77**4.5★**▲ 150%**](https://www.amazon.com/dp/B0F7GMB97D)
**~~View all trending →~~**
## **What buyers say about maytag washer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Noise Level**20%
*“It's very quiet and smooth”*
**Quality-Overall**11%
*“The machine is beautiful”*
**Value For Money**11%
*“Price was right”*
**Ease Of Use**10%
*“This is incredibly easy to use”*
**Ease Of Cleaning**10%
*“It cleans our clothes very nicely”*
**Size-Overall**6%
*“Nice size”*
**Storage Capacity**6%
*“Love the capacity”*
**Advertised Vs Actual Product**5%
*“Good as advertised”*
**Instructions/User Manual/Troubleshooting**3%
*“Directions are self explanatory easy”*
**Design-Overall**3%
*“It looks nice”*
### **What buyers complain about **
**Noise Level**16%
*“Little loud”*
**Durability**15%
*“This unit failed after 4 months”*
**Size-Overall**12%
*“It's really big”*
**Ease Of Cleaning**11%
*“Any washer without a real agitator doesn't clean your clothes properly at all just do yourself a favor”*
**Assembly/Installation**5%
*“Make sure to follow the unboxing instructions: removing the travel bolts on the back were not super intuitive”*
**Water Resistance**3%
*“MACHINE DOESN'T RINSE OUT THE WATER”*
**Value For Money**3%
*“i paid 100 less at lowes”*
**Maintenance And Repair**3%
*“#maytag worst company for repairs”*
**Ease Of Use**3%
*“is a giant pain trying to get it to spin the load to finish”*
**Advertised Vs Actual Product**2%
*“Thats false advertisement”*
### **Top return reasons **
**Size-Overall**22%
**Functionality-Overall**18%
**Defective Material/Parts**15%
**Noise Level**11%
**Scratch Resistance**5%
**Compatibility-Overall**4%
**Leak-Proof**4%
**Assembly/Installation**3%
**Heating**3%
**Maintenance And Repair**3%
## **Common questions**
- **Is maytag washer profitable to sell on Amazon United States?**
- The niche generates $415K/yr across 19 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Skip it (34/100).
- **How competitive is the maytag washer niche?**
- 11 brands and 20 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in maytag washer?**
- Top complaints mined from reviews: Noise Level, Durability, Size-Overall. The return rate is 4.7%.
- **When does demand for maytag washer peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the maytag washer niche?**
- Listings span $153.43–$1621.15; the average listing price is $813.28 (sweet spot $15–$100). The average incumbent carries 1,017 reviews — the moat a new listing must climb.
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