---
title: "kitchenaid water filter for refrigerator — $514K/yr Amazon United States Niche, Score 53/100 - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/kitchenaid-water-filter-for-refrigerator"
last_updated: "2026-07-20T18:11:18.883Z"
locale: en
meta:
description: "kitchenaid water filter for refrigerator shows a sweet-spot price point ($38.86 avg), but a deep review moat (15,181 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "kitchenaid water filter for refrigerator shows a sweet-spot price point ($38.86 avg), but a deep review moat (15,181 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "kitchenaid water filter for refrigerator — $514K/yr Amazon United States Niche, Score 53/100 - Flapen"
---
# **kitchenaid water filter for refrigerator**
**Worth a look**
Shows a sweet-spot price point ($38.86 avg), but a deep review moat (15,181 avg reviews) keeps it on the watch list.
Market size 60Growth 40Conversion 76Competition 34Returns 94Price range 95Avg price 95Brand share 34Review moat 19Quality gap 20
**Avg price**
**Incredible****$38.86**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$24.04–$54.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.1%**
return rate — above 6% kills the launch gate
**Conversion**
**Great****7.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$514K**
$514K/yr · 183K searches
**Growth**
**Okay****+12.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****15,181.29**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, kitchenaid water filter for refrigerator is a $514K/yr Amazon United States market (183K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jan. Verdict: Worth a look — 53/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **13K–15K**
- avg 750–1,000/product
- **Revenue / yr**
- **$486K–$583K**
- units × avg price
- **Launch success**
- **—**
- 2 of 2 new (360d)
- **Conversion rate**
- **7.2%**
- **Avg BSR**
- **#255**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **193 days**
## **Competition**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**22**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 99%
**Open market**
**12%**
- KitchenAid35% - EveryDrop by Whirlpool33% - EveryDrop7% - Waterdrop7% - SETFEEL3% - JetfiWtr3% - Open — no brand owns it (6 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +12.4% search growth over the last 90 days.
5K4KPrime Day '24Holiday '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/appliances/kitchenaid-water-filter-for-refrigerator/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$51K20%$103K30%$154K40%$206K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**everydrop by Whirlpool Ice and Water Refrigerator Filter 2 EDR2RXD1 Single-Pack**EveryDrop by Whirlpool**$49.52**4.7★45,816 rev](https://www.amazon.com/dp/B00VBP8QPO) [2**KitchenAid KAD2RXD1 Ice Orange Refrigerator Water Filter 2-KAD2RXD1 Single-Pack**KitchenAid**$50.80**4.7★851 rev](https://www.amazon.com/dp/B0C444KTGD) [3**KitchenAid Refrigerator Ice and Water Filter 4 - KAD4RXD1 Single-Pack Green**KitchenAid**$48.60**4.6★480 rev](https://www.amazon.com/dp/B0C444YHC5) [4**everydrop by Whirlpool Ice and Water Refrigerator Filter 1 EDR1RXD1 Single-Pack**EveryDrop**$50.86**4.7★108,198 rev](https://www.amazon.com/dp/B00UXG4WR8) [5**everydrop by Whirlpool Ice and Water Refrigerator Filter 4 EDR4RXD1 Single-Pack**EveryDrop by Whirlpool**$49.87**4.7★41,161 rev](https://www.amazon.com/dp/B00UB38V2A)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JetfiWtr W10413645A Water Filter 2 Replacement Compatible with Everydrop Filter 2 EDR2RXD1 Whirlpool WHR2RXD1 P9KB2L P9RFKB2L Whirlpool WRX986SIHZ WRF757SDHZ WRF767SDHZ WRF736SDAM 2 Pack**JetfiWtr**$33.68**12 rev3mo ago](https://www.amazon.com/dp/B0GFVHP1NZ) [**JetfiWtr KAD2RXD1 Water Filter 2 Replacement Compatible with KitchenAid KRFF577KPS KRFF577KBS KRMF536RPS KRMF536RBS KRQC736RPS KRMF706ESS KRMF706EBS KRFF507HPS 3 Pack**JetfiWtr**$42.94**7 rev5mo ago](https://www.amazon.com/dp/B0G2LN81NQ) [**UKF8001 Water Filter Replacement for Kitchenaid Whirlpool EDR4RXD1 Fiter 4 Fit Kitchen aid Refrigerator Krfc300ess01 wrx735sdhz00 wrx735sdhz01 UKF8001AXX-200 HDX FMM-2 3 Filter SETFEEL**SETFEEL**$27.14**111 rev1y ago](https://www.amazon.com/dp/B0DF76ZDZP) [**PERCOLA KAD4RXD1 Water Filter Replacement Compatible with KitchenAid KAD4RXD1 KitchenAid KRFC300ESS KBFS20EVWH KBFS25EWMS KFCO22EVBL KFCP22EXMP KFCS22EVMS KFIS20XVMS KFXS25RYMS (3 Pack)**PERCOLA**$38.35**69 rev1y ago](https://www.amazon.com/dp/B0DC9RSMHN) [**everydrop by Whirlpool Refrigerator Water Filter A - EDRARXD1 Single-Pack**EveryDrop by Whirlpool**$54.10**2,172 rev2y ago](https://www.amazon.com/dp/B0D8MFM6BK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JetfiWtr W10413645A Water Filter 2 Replacement Compatible with Everydrop Filter 2 EDR2RXD1 Whirlpool WHR2RXD1 P9KB2L P9RFKB2L Whirlpool WRX986SIHZ WRF757SDHZ WRF767SDHZ WRF736SDAM 2 Pack**JetfiWtr**$33.68**5.0★**▲ 285%**](https://www.amazon.com/dp/B0GFVHP1NZ) [**JetfiWtr KAD2RXD1 Water Filter 2 Replacement Compatible with KitchenAid KRFF577KPS KRFF577KBS KRMF536RPS KRMF536RBS KRQC736RPS KRMF706ESS KRMF706EBS KRFF507HPS 3 Pack**JetfiWtr**$42.94**4.7★**▲ 262%**](https://www.amazon.com/dp/B0G2LN81NQ) [**Pureline UKF8001 Refrigerator Water Filter Replacement EDR4RXD1 Everydrop Filter 4 UKF8001AXX-750 UKF8001AXX-200 Maytag UKF8001 Whirlpool EDR4RXD1 4396395 Kenmore 9084 9006 (3 Pack)**PURELINE**$39.46**4.7★**▲ 83%**](https://www.amazon.com/dp/B01MR2NATU) [**Waterdrop UKF8001 Refrigerator Water Filter 4 Replacement for Whirlpool EDR4RXD1 EveryDrop Filter 4 Maytag UKF8001AXX-750 UKF8001AXX-200 46-9006 Puriclean II WD-F07 3 Filters**Waterdrop**$24.69**4.8★**▲ 56%**](https://www.amazon.com/dp/B079SNL9H6) [**2-Pack Replacement for KitchenAid KSRB25FHSS02 Refrigerator Water Filter - Compatible with KitchenAid 4396508 4396509 4396510 Fridge Water Filter Cartridge**Upstart Battery**$24.04**4.5★**▲ 40%**](https://www.amazon.com/dp/B00YD2EWCI)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Filtration**19%
*“Best filter”*
**Value For Money**19%
*“Decent price”*
**Size-Overall**18%
*“Actually fit”*
**Quality-Overall**13%
*“Good buy, right product, performs well”*
**Advertised Vs Actual Product**11%
*“As described”*
**Ease Of Use**3%
*“Convenient and easy”*
**Assembly/Installation**3%
*“Ease of install”*
**Durability**2%
*“good for 6 months”*
**Compatibility-Overall**2%
*“compatibility”*
**Leak-Proof**1%
*“doesn't drip”*
### **What buyers complain about **
**Filtration**24%
*“Poor quality filters”*
**Value For Money**22%
*“better price”*
**Durability**6%
*“Didnt last”*
**Leak-Proof**5%
*“They leak”*
**Size-Overall**4%
*“They were just a smidgen too small”*
**Quality-Overall**4%
*“Very disappointing quality control”*
**Functionality-Overall**4%
*“it does not perform as expected”*
**Spray/Flow**2%
*“the flow is very slow”*
**Compatibility-Overall**2%
*“The helper for asking a question said this was compatible It is not”*
**Maintenance And Repair**1%
*“Dont use Sears appliance repair”*
### **Top return reasons **
**Size-Overall**41%
**Filtration**20%
**Compatibility-Overall**19%
**Value For Money**4%
**Functionality-Overall**3%
**Leak-Proof**2%
**Product Condition**2%
**Advertised Vs Actual Product**2%
**Defective Material/Parts**2%
**Water Resistance**1%
## **Common questions**
- **Is kitchenaid water filter for refrigerator profitable to sell on Amazon United States?**
- The niche generates $514K/yr across 21 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +12.4%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the kitchenaid water filter for refrigerator niche?**
- 12 brands and 22 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in kitchenaid water filter for refrigerator?**
- Top complaints mined from reviews: Filtration, Value For Money, Durability. The return rate is 1.1%.
- **When does demand for kitchenaid water filter for refrigerator peak?**
- Demand peaks in Jan; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the kitchenaid water filter for refrigerator niche?**
- Listings span $24.04–$54.10; the average listing price is $38.86 (sweet spot $15–$100). The average incumbent carries 15,181 reviews — the moat a new listing must climb.
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