---
title: "Kitchenaid Refrigerator Air Filter — $35K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/kitchenaid-refrigerator-air-filter"
last_updated: "2026-08-09T09:52:55.474Z"
locale: en
meta:
description: "Niche score 38/100 · $35K/yr market · 16K searches/yr · $13.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $35K/yr market · 16K searches/yr · $13.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kitchenaid Refrigerator Air Filter — $35K/yr Amazon US Niche (2026) - Flapen"
---
# **kitchenaid refrigerator air filter**
**Skip it**
A small market ($35K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 21Conversion 97Competition 14Returns 97Price range 54Avg price 62Brand share 30Review moat 29Quality gap 16
**Conversion**
**Incredible****15.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$13.39**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$8.42–$22.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,607.09**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-7.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$35K**
$35K/yr · 16K searches
According to Flapen's Amazon United States niche tracking, kitchenaid refrigerator air filter is a $35K/yr Amazon United States market (16K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 38/100.
Data updated Jul 5, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kitchenaid refrigerator air filter market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$33K–$40K**
- units × avg price
- **Conversion rate**
- **15.9%**
- **Avg BSR**
- **#64**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **203 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▲rising
**Sellers**
**17**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**10%**
- Mist41% - Fresh Flow31% - Midiex6% - Musslan6% - AMI PARTS4% - Whirlpool3% - Open — no brand owns it (4 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 106 weeks — -7.6% search growth over the last 90 days.
450350Black Friday '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/appliances/kitchenaid-refrigerator-air-filter/trend)
## **Top kitchenaid refrigerator air filter search terms**
- **kitchenaid refrigerator air filter**6K/yr-3.8%12.8% conv. - **kitchenaid fresh flow air filter**4K/yr+2.9%14.6% conv. - **fresh flow air filter kitchenaid refrigerator**3K/yr-17.5%21.4% conv. - **kitchen aid refrigerator air filter**2K/yr+34.0%16.2% conv. - **freshflow refrigerator air filter kitchenaid**1K/yr-76.6%18.7% conv. [**All search terms **](https://flapen.com/research/us/appliances/kitchenaid-refrigerator-air-filter/search-terms)
## **Top kitchenaid refrigerator air filter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$7K30%$10K40%$14K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mist Fresh W10311524 Refrigerator Air Filter Replacement for Whirlpool W10311524 AIR1 Maytag Kitchenaid and Jenn-Air FreshFlow (3 Pack)**Mist**$13.93**4.7★9,213 rev](https://www.amazon.com/dp/B07DWB27HF) [2**Fresh Flow W10311524 Air Filter Cartridge for Whirlpool Refrigerators 2-Pack**Fresh Flow**$17.86**4.8★3,445 rev](https://www.amazon.com/dp/B089LXN4VR) [3**W10311524 Refrigerator Air Filter Replacement FreshFlow Compatible 6 Pack for Whirlpool KitchenAid Maytag & Jenn-Air Fridges**Midiex**$10.11**4.8★50 rev](https://www.amazon.com/dp/B0FQ5DVHLS) [4**Musslan 6p Refrigerator Air Filter Replacement for Whirlpool W10311524**Musslan**$9.59**4.7★518 rev](https://www.amazon.com/dp/B0D1TXQJFD) [5**Mist Fresh W10311524 Fridge Air Filter Replacement for Whirlpool FreshFlow Refrigerator Fits AIR1 Maytag KitchenAid and Jenn-Air 2 Pack**Mist**$9.88**4.7★9,213 rev](https://www.amazon.com/dp/B08Q9SG2NS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**XBGG W10311524 AIR1 Refrigerator Air Filter Compatible with Whirlpool Air Filter Replacement FreshFlow Refrigerators AIR1 for Maytag KitchenAid Kenmore 6 Pack**XBGG**$8.42**19 rev5mo ago](https://www.amazon.com/dp/B0GG8SW88X) [**6 PACK W10311524 Refrigerator Air Filter Replacement**LEOPO**$16.87**47 rev7mo ago](https://www.amazon.com/dp/B0G1XH9BPQ) [**W10311524 Refrigerator Air Filter Replacement FreshFlow Compatible 6 Pack for Whirlpool KitchenAid Maytag & Jenn-Air Fridges**Midiex**$10.11**50 rev9mo ago](https://www.amazon.com/dp/B0FQ5DVHLS) [**W10311524 Refrigerator Air Filter Replacement for Whirlpool W10315189**ADDFRESH**$13.62**228 rev1y ago](https://www.amazon.com/dp/B0DHGRZRSK) [**Musslan 6p Refrigerator Air Filter Replacement for Whirlpool W10311524**Musslan**$9.59**518 rev2y ago](https://www.amazon.com/dp/B0D1TXQJFD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**XBGG W10311524 AIR1 Refrigerator Air Filter Compatible with Whirlpool Air Filter Replacement FreshFlow Refrigerators AIR1 for Maytag KitchenAid Kenmore 6 Pack**XBGG**$8.42**4.9★**▲ 354%**](https://www.amazon.com/dp/B0GG8SW88X) [**6 PACK W10311524 Refrigerator Air Filter Replacement**LEOPO**$16.87**4.6★**▲ 93%**](https://www.amazon.com/dp/B0G1XH9BPQ) [**W10311524 Refrigerator Air Filter Replacement FreshFlow Compatible 6 Pack for Whirlpool KitchenAid Maytag & Jenn-Air Fridges**Midiex**$10.11**4.8★**▲ 93%**](https://www.amazon.com/dp/B0FQ5DVHLS) [**Mist Fresh W10311524 Refrigerator Air Filter Replacement for Whirlpool W10311524 AIR1 Maytag Kitchenaid and Jenn-Air FreshFlow (3 Pack)**Mist**$13.93**4.7★**▲ 13%**](https://www.amazon.com/dp/B07DWB27HF) [**Fresh Flow W10311524 Air Filter Cartridge for Whirlpool Refrigerators 2-Pack**Fresh Flow**$17.86**4.8★**— 10%**](https://www.amazon.com/dp/B089LXN4VR)
**~~View all trending →~~**
## **What buyers say about kitchenaid refrigerator air filter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**40%
*“Fit perfect”*
**Advertised Vs Actual Product**16%
*“Exactly what I needed”*
**Value For Money**14%
*“Good price for these filter”*
**Filtration**11%
*“Good filter for the price”*
**Quality-Overall**8%
*“The filters appear to the same quality as the original”*
**Smell**4%
*“Absorbs odors for months”*
**Temperature Control**1%
*“So important to maintain refrigerator”*
**Correct Contents**1%
*“were a perfect replacement”*
**Compatibility-Overall**1%
*“Compatibility”*
**Ease Of Use**1%
*“Easy to switch out”*
### **What buyers complain about **
**Quality-Overall**33%
*“Made Cheap”*
**Size-Overall**33%
*“Poor fit”*
**Filtration**17%
*“Quickly popped the existing filter out”*
**Functionality-Overall**17%
*“Did not work”*
### **Top return reasons **
**Size-Overall**46%
**Compatibility-Overall**18%
**Filtration**18%
**Advertised Vs Actual Product**4%
**Value For Money**3%
**Functionality-Overall**2%
**Defective Material/Parts**2%
**Quality-Overall**1%
**Leak-Proof**1%
**Maintenance And Repair**1%
## **Common questions**
- **Is kitchenaid refrigerator air filter profitable to sell on Amazon United States?**
- The niche generates $35K/yr across 11 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Skip it (38/100).
- **How competitive is the kitchenaid refrigerator air filter niche?**
- 10 brands and 17 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in kitchenaid refrigerator air filter?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Filtration. The return rate is 0.6%.
- **When does demand for kitchenaid refrigerator air filter peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the kitchenaid refrigerator air filter niche?**
- Listings span $8.42–$22.72; the average listing price is $13.39 (sweet spot $15–$100). The average incumbent carries 3,607 reviews — the moat a new listing must climb.
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