---
title: "Kitchenaid Fridge Water Filter — $859K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/kitchenaid-fridge-water-filter"
last_updated: "2026-08-09T06:13:00.057Z"
locale: en
meta:
description: "Niche score 54/100 · $859K/yr market · 259K searches/yr. A deep review moat (14,214 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $859K/yr market · 259K searches/yr. A deep review moat (14,214 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Kitchenaid Fridge Water Filter — $859K/yr Amazon US Niche (2026) - Flapen"
---
# **kitchenaid fridge water filter**
**Worth a look**
Shows a sweet-spot price point ($38.18 avg), but a deep review moat (14,214 avg reviews) keeps it on the watch list.
Market size 75Growth 32Conversion 82Competition 30Returns 92Price range 95Avg price 95Brand share 30Review moat 19Quality gap 22
**Avg price**
**Incredible****$38.18**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$21.92–$54.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$859K**
$859K/yr · 259K searches
**Growth**
**Okay****+5.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****14,214.44**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, kitchenaid fridge water filter is a $859K/yr Amazon United States market (259K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jul. Verdict: Worth a look — 54/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kitchenaid fridge water filter market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$764K–$955K**
- units × avg price
- **Conversion rate**
- **8.7%**
- **Avg BSR**
- **#256**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **72%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **197 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**23**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**10%**
- EveryDrop by Whirlpool36% - KitchenAid33% - Waterdrop7% - EveryDrop6% - SETFEEL5% - JetfiWtr3% - Open — no brand owns it (5 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 109 weeks — +5.8% search growth over the last 90 days.
5K3KPrime Day '24Holiday '24Spike '25Prime Day '25Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/appliances/kitchenaid-fridge-water-filter/trend)
## **Top kitchenaid fridge water filter search terms**
- **kitchenaid water filter replacement**39K/yr+5.4%6.4% conv. - **kitchenaid refrigerator water filter**35K/yr+5.1%5.3% conv. - **kitchen aid refrigerator water filter replacement**29K/yr+6.6%6.1% conv. - **kitchen aid water filters for refrigerators**23K/yr+5.1%7.8% conv. - **kitchenaid water filter**17K/yr+17.4%4.8% conv. - **kitchenaid refrigerator water filter replacement**17K/yr-16.4%4.6% conv. - **kitchenaid fridge water filter**15K/yr+3.4%7.3% conv. - **kitchen aid fridge water filter**11K/yr+10.5%7.5% conv. - **kitchen aid water filter**9K/yr+41.8%7.9% conv. - **water filter for kitchenaid refrigerator**8K/yr+10.0%4.7% conv. [**All search terms **](https://flapen.com/research/us/appliances/kitchenaid-fridge-water-filter/search-terms)
## **Top kitchenaid fridge water filter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$86K20%$172K30%$258K40%$344K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**everydrop by Whirlpool Ice and Water Refrigerator Filter 2 EDR2RXD1 Single-Pack**EveryDrop by Whirlpool**$50.13**4.7★46,055 rev](https://www.amazon.com/dp/B00VBP8QPO) [2**KitchenAid KAD2RXD1 Ice Orange Refrigerator Water Filter 2-KAD2RXD1 Single-Pack**KitchenAid**$50.35**4.7★864 rev](https://www.amazon.com/dp/B0C444KTGD) [3**KitchenAid Refrigerator Ice and Water Filter 4 - KAD4RXD1 Single-Pack Green**KitchenAid**$48.24**4.6★489 rev](https://www.amazon.com/dp/B0C444YHC5) [4**everydrop by Whirlpool Ice and Water Refrigerator Filter 1 EDR1RXD1 Single-Pack**EveryDrop**$51.10**4.7★108,589 rev](https://www.amazon.com/dp/B00UXG4WR8) [5**everydrop by Whirlpool Ice and Water Refrigerator Filter 4 EDR4RXD1 Single-Pack**EveryDrop by Whirlpool**$49.53**4.7★41,285 rev](https://www.amazon.com/dp/B00UB38V2A)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JetfiWtr KAD2RXD1 Water Filter 2 KitchenAid Replacement 3 Pack**JetfiWtr**$43.13**13 rev5mo ago](https://www.amazon.com/dp/B0G2LN81NQ) [**EDR4RXD1 Water Filter Compatible with EveryDrop Filter 4 Replace Whirlpool Kitchen-aid Maytag Ukf8001axx-750 UKF8001 Whr4rxd1 Hdx Fmm-2 Water Filter 3-Pack QWFIZ**QWFIZ**$25.81**106 rev1y ago](https://www.amazon.com/dp/B0F3XJ97VS) [**UKF8001 Water Filter Replacement for Kitchenaid Whirlpool EDR4RXD1 Fiter 4 Fit Kitchen aid Refrigerator Krfc300ess01 wrx735sdhz00 wrx735sdhz01 UKF8001AXX-200 HDX FMM-2 3 Filter SETFEEL**SETFEEL**$27.14**121 rev1y ago](https://www.amazon.com/dp/B0DF76ZDZP) [**PERCOLA KAD4RXD1 Water Filter Replacement 3-Pack**PERCOLA**$37.54**71 rev1y ago](https://www.amazon.com/dp/B0DC9RSMHN) [**everydrop by Whirlpool Refrigerator Water Filter A - EDRARXD1 Single-Pack**EveryDrop by Whirlpool**$54.22**2,286 rev2y ago](https://www.amazon.com/dp/B0D8MFM6BK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JetfiWtr KAD2RXD1 Water Filter 2 KitchenAid Replacement 3 Pack**JetfiWtr**$43.13**4.8★**▲ 265%**](https://www.amazon.com/dp/B0G2LN81NQ) [**EDR4RXD1 Water Filter Compatible with EveryDrop Filter 4 Replace Whirlpool Kitchen-aid Maytag Ukf8001axx-750 UKF8001 Whr4rxd1 Hdx Fmm-2 Water Filter 3-Pack QWFIZ**QWFIZ**$25.81**4.8★**▲ 233%**](https://www.amazon.com/dp/B0F3XJ97VS) [**Waterdrop UKF8001 Refrigerator Water Filter 4 3 Pack**Waterdrop**$24.68**4.8★**▲ 53%**](https://www.amazon.com/dp/B079SNL9H6) [**2-Pack Replacement for KitchenAid KFXS25RYMS4 Refrigerator Water Filter**Upstart Battery**$24.73**4.6★**▲ 52%**](https://www.amazon.com/dp/B00YD3SUMA) [**EDR1RXD1 Replacement for Everydrop 1 Whirlpool W10295370A WHR1RXD1 2PACK**HMASAV**$21.92**4.6★**▲ 22%**](https://www.amazon.com/dp/B0D35NNNTZ)
**~~View all trending →~~**
## **What buyers say about kitchenaid fridge water filter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**20%
*“Actually fit”*
**Value For Money**20%
*“Decent price”*
**Filtration**18%
*“Quality filter”*
**Quality-Overall**12%
*“Excellent product”*
**Advertised Vs Actual Product**9%
*“As advertised”*
**Assembly/Installation**4%
*“Easy to put in”*
**Ease Of Use**3%
*“Convenient and easy”*
**Efficiency**2%
*“Works great”*
**Compatibility-Overall**1%
*“compatibility”*
**Leak-Proof**1%
*“No leaking”*
### **What buyers complain about **
**Filtration**28%
*“Not filtering”*
**Value For Money**18%
*“Just wish price was a bit lower”*
**Durability**6%
*“Terrible stops working within a week”*
**Size-Overall**5%
*“They were just a smidgen too small”*
**Quality-Overall**5%
*“Very disappointing quality control”*
**Leak-Proof**4%
*“They leak”*
**Functionality-Overall**4%
*“it does not perform as expected”*
**Compatibility-Overall**3%
*“Is not compatible”*
**Spray/Flow**2%
*“the flow is very slow”*
**Jamming/Clogging**2%
*“It keeps seeming to clog or something”*
### **Top return reasons **
**Size-Overall**42%
**Filtration**20%
**Compatibility-Overall**18%
**Value For Money**4%
**Functionality-Overall**3%
**Leak-Proof**2%
**Advertised Vs Actual Product**2%
**Defective Material/Parts**2%
**Product Condition**2%
**Connectivity-Overall**1%
## **Common questions**
- **Is kitchenaid fridge water filter profitable to sell on Amazon United States?**
- The niche generates $859K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.8%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the kitchenaid fridge water filter niche?**
- 11 brands and 23 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in kitchenaid fridge water filter?**
- Top complaints mined from reviews: Filtration, Value For Money, Durability. The return rate is 1.1%.
- **When does demand for kitchenaid fridge water filter peak?**
- Demand peaks in Jul; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the kitchenaid fridge water filter niche?**
- Listings span $21.92–$54.22; the average listing price is $38.18 (sweet spot $15–$100). The average incumbent carries 14,214 reviews — the moat a new listing must climb.
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