---
title: "Kenmore Washer Parts — $103K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/kenmore-washer-parts"
last_updated: "2026-08-09T07:56:47.223Z"
locale: en
meta:
description: "Niche score 39/100 · $103K/yr market · 89K searches/yr · $24.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $103K/yr market · 89K searches/yr · $24.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kenmore Washer Parts — $103K/yr Amazon US Niche (2026) - Flapen"
---
# **kenmore washer parts**
**Skip it**
Soft demand (-13.4% this quarter) — this niche doesn't clear our bar today.
Market size 25Growth 18Conversion 56Competition 29Returns 42Price range 60Avg price 95Brand share 35Review moat 59Quality gap 42
**Avg price**
**Incredible****$24.22**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.49–$147.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,126.75**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.6%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$103K**
$103K/yr · 89K searches
**Growth**
**Bad****-13.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, kenmore washer parts is a $103K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 39/100.
Data updated Jul 5, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kenmore washer parts market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$97K–$121K**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#5,814**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**12%**
- Seentech47% - BlueStars23% - OXDFK6% - APPLIANCEMATES5% - MKZTM4% - FOMIUZY3% - Open — no brand owns it (5 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 78 weeks — -13.4% search growth over the last 90 days.
3K2KSpike '25 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/appliances/kenmore-washer-parts/trend)
## **Top kenmore washer parts search terms**
- **kenmore washer parts**24K/yr-11.4%0.7% conv. - **amana washer parts**17K/yr-9.0%0.8% conv. - **285753a**9K/yr-5.5%14.5% conv. - **kenmore washing machine parts**9K/yr-5.5%0.8% conv. - **kenmore model 110 washer parts**10K/yr-13.6%0.6% conv. - **motor coupler**5K/yr-25.5%4.1% conv. - **kenmore 500 washing machine parts**4K/yr-0.9%0.0% conv. - **washer parts replacement**4K/yr-20.3%0.0% conv. - **285753a washer motor coupler**3K/yr-22.2%26.1% conv. - **kenmore 500 series washer parts**4K/yr-44.9%0.3% conv. [**All search terms **](https://flapen.com/research/us/appliances/kenmore-washer-parts/search-terms)
## **Top kenmore washer parts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$10K20%$21K30%$31K40%$41K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Seentech Heavy Duty 285753A METAL Core Motor Coupling Kit for Whirlpool & Kenmore Washers - Replaces Part Numbers: AP3963893 PS1485646 1195967 285753AVP 21003 280152 285140 285743**Seentech**$8.46**4.7★1,473 rev](https://www.amazon.com/dp/B08CJZ5HJR) [2**BlueStars 285753A Metal Core Motor Coupling Kit for Kenmore Whirlpool Washers Parts - Replaces AP3963893 PS1485646 1195967 285753AVP 21003 280152 85140 285743 - Heavy Duty**BlueStars**$8.03**4.7★3,081 rev](https://www.amazon.com/dp/B072Z8DQ3M) [3**OXDFK Heavy Duty 285753A METAL Core Motor Coupling Kit for Whirlpool/Kenmore Washers Replaces Part AP3963893 PS1485646 285753AVP 1195967 21003 285140 285743 280152**OXDFK**$7.10**4.9★72 rev](https://www.amazon.com/dp/B0DPFC4RYS) [4**Heavy Duty 285753A Motor Coupling Kit 285785 Washer Clutch Kit 80040 Washer Agitator Dog by Seentech - Fit for Whirlpool Kenmore Washers Replaces: 285331 3351342 3946794 3951311 AP3094537**Seentech**$19.19**4.5★186 rev](https://www.amazon.com/dp/B08R8CSFB4) [5**W10780045 WTW4816FW2 NTW4516FW2 NTW4605EW0 NTW4516FW1 WTW4800BQ1 Washer Suspension Rod Kit for Amana Whirlpool Kenmore WTW4800BQ0 RTW4516FW1 WTW4815EW0 NTW4516FW0 WTW4815EW1 WTW4816FW1 W10821951**APPLIANCEMATES**$29.54**4.3★349 rev](https://www.amazon.com/dp/B0DBDM98VC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**W10913953 49tyz-e120a1 Washer Shift Actuator with W10721967 Pulley Clutch and W10006384 Drive Belt Kit by MKZTM - Compatible with Whirlpool Kenmore Maytag Amana Washing Machines**MKZTM**$28.03**16 rev7mo ago](https://www.amazon.com/dp/B0G4MNZ4XK) [**Suspension Rod For Kenmore 110.20022010 110.20022011 110.20022012 Washer**VNAPARTS**$31.56**16 rev1y ago](https://www.amazon.com/dp/B0DZCWKYX4) [**OXDFK Heavy Duty 285753A METAL Core Motor Coupling Kit for Whirlpool/Kenmore Washers Replaces Part AP3963893 PS1485646 285753AVP 1195967 21003 285140 285743 280152**OXDFK**$7.10**72 rev1y ago](https://www.amazon.com/dp/B0DPFC4RYS) [**W10780045 WTW4816FW2 NTW4516FW2 NTW4605EW0 NTW4516FW1 WTW4800BQ1 Washer Suspension Rod Kit for Amana Whirlpool Kenmore WTW4800BQ0 RTW4516FW1 WTW4815EW0 NTW4516FW0 WTW4815EW1 WTW4816FW1 W10821951**APPLIANCEMATES**$29.54**349 rev1y ago](https://www.amazon.com/dp/B0DBDM98VC) [**Amana Washer W11101098 Control Board NTW4516FW2 NTW4516FW3**ShopJimmy**$147.73**19 rev2y ago](https://www.amazon.com/dp/B0CXBSTQ4Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**W10913953 49tyz-e120a1 Washer Shift Actuator with W10721967 Pulley Clutch and W10006384 Drive Belt Kit by MKZTM - Compatible with Whirlpool Kenmore Maytag Amana Washing Machines**MKZTM**$28.03**4.0★**▲ 158%**](https://www.amazon.com/dp/B0G4MNZ4XK) [**Upgraded 2026Heavy Duty 285753A METAL Core Motor Coupling Kit for Whirlpool & Kenmore Washers - Replaces Part Numbers: AP3963893 PS1485646 1195967 285753AVP 21003 280152 285140 285743 - Pack of 8**Canamax**$20.37**4.7★**▲ 139%**](https://www.amazon.com/dp/B0BY2PLQL1) [**285805 Washer Water Inlet Valve with Mounting Bracket - Suitable for Whirlpool Kenmore Kitchen-Aid Washer - Replaces 292197 3349451 3354565 KAWS850JQ4 LSQ8243HQ0 7MLSC9545JQ2**Beaquicy**$9.47**4.6★**▲ 42%**](https://www.amazon.com/dp/B0836LP3SW) [**Heavy Duty 285753A Motor Coupling Kit 285785 Washer Clutch Kit 80040 Washer Agitator Dog by Seentech - Fit for Whirlpool Kenmore Washers Replaces: 285331 3351342 3946794 3951311 AP3094537**Seentech**$19.19**4.5★**▲ 40%**](https://www.amazon.com/dp/B08R8CSFB4) [**Amana Washer W11101098 Control Board NTW4516FW2 NTW4516FW3**ShopJimmy**$147.73**4.2★**▲ 40%**](https://www.amazon.com/dp/B0CXBSTQ4Q)
**~~View all trending →~~**
## **What buyers say about kenmore washer parts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**26%
*“Exact fit”*
**Quality-Overall**16%
*“Good quality”*
**Advertised Vs Actual Product**14%
*“Works as advertised”*
**Value For Money**9%
*“excellent value”*
**Maintenance And Repair**8%
*“Good repair kit”*
**Ease Of Use**4%
*“EASY”*
**Durability**4%
*“It seems very durable”*
**Compatibility-Overall**2%
*“It's compatible with my old Kenmore washer”*
**Product Condition**2%
*“it actually runs like brand new again”*
**Leak-Proof**2%
*“Fixed the dripping”*
### **What buyers complain about **
**Size-Overall**22%
*“cup is too small”*
**Durability**9%
*“Broke in 2 months”*
**Quality-Overall**8%
*“Was not the quality I expected nor did it put off very much light”*
**Noise Level**7%
*“It actually works good at what it does however it didn't fix the noise in the washer I'm still rating it a 4 star because the noise can be tolerated”*
**Defective Material/Parts**6%
*“Washer machine parts”*
**Maintenance And Repair**5%
*“Hard to replace doesn't match”*
**Assembly/Installation**5%
*“Just be sure to see how the stack comes apart when you disassemble since the instructions are not very clear”*
**Value For Money**4%
*“Fox it yourself-Savr a ton of money”*
**Advertised Vs Actual Product**3%
*“False advertisement”*
**Compatibility-Overall**2%
*“Not an exact match to compatible Amana washer”*
### **Top return reasons **
**Size-Overall**38%
**Defective Material/Parts**26%
**Compatibility-Overall**13%
**Functionality-Overall**4%
**Advertised Vs Actual Product**4%
**Maintenance And Repair**4%
**Value For Money**2%
**Connectivity-Overall**2%
**Assembly/Installation**1%
**Product Condition**1%
## **Common questions**
- **Is kenmore washer parts profitable to sell on Amazon United States?**
- The niche generates $103K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.4%. Flapen's verdict: Skip it (39/100).
- **How competitive is the kenmore washer parts niche?**
- 11 brands and 17 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in kenmore washer parts?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 3.6%.
- **When does demand for kenmore washer parts peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the kenmore washer parts niche?**
- Listings span $5.49–$147.73; the average listing price is $24.22 (sweet spot $15–$100). The average incumbent carries 1,127 reviews — the moat a new listing must climb.
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