---
title: "Kenmore Refrigerator Water Filter 9690 — $49K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/kenmore-refrigerator-water-filter-9690"
last_updated: "2026-08-09T07:10:12.546Z"
locale: en
meta:
description: "Niche score 37/100 · $49K/yr market · 11K searches/yr · $28.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $49K/yr market · 11K searches/yr · $28.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kenmore Refrigerator Water Filter 9690 — $49K/yr Amazon US Niche (2026) - Flapen"
---
# **kenmore refrigerator water filter 9690**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 12Growth 40Conversion 97Competition 7Returns 64Price range 95Avg price 95Brand share 0Review moat 23Quality gap 19
**Conversion**
**Incredible****15.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$28.26**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$21.40–$54.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+11.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****7,393.57**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$49K**
$49K/yr · 11K searches
**Competition**
**Bad****92%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kenmore refrigerator water filter 9690 is a $49K/yr Amazon United States market (11K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kenmore refrigerator water filter 9690 market data**
- **Units sold / yr**
- **2K–3K**
- avg 250–500/product
- **Revenue / yr**
- **$57K–$71K**
- units × avg price
- **Conversion rate**
- **15.1%**
- **Avg BSR**
- **#120**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **12.5%**
- **Avg brand age**
- **89 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**92%**
Top 20: 100%
**Open market**
**0%**
- Kenmore45% - PUREPLUS33% - ICEPURE17% - Waterdrop6% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 107 weeks — +11.6% search growth over the last 90 days.
500300Prime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/appliances/kenmore-refrigerator-water-filter-9690/trend)
## **Top kenmore refrigerator water filter 9690 search terms**
- **kenmore refrigerator water filter 9690**6K/yr+46.4%14.9% conv. - **kenmoreclear 46-9690 premium refrigerator water filter**3K/yr-3.3%17.5% conv. - **kenmore 9690 water filter**3K/yr-46.6%8.2% conv. [**All search terms **](https://flapen.com/research/us/appliances/kenmore-refrigerator-water-filter-9690/search-terms)
## **Top kenmore refrigerator water filter 9690 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$7K30%$15K45%$22K60%$29K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**9690 Refrigerator Water Filter Compatible for kenmore 9690 46-9690 469690 Refrigerator Water Filter white (2-Pack)**Kenmore**$54.32**4.7★745 rev](https://www.amazon.com/dp/B0999T8RXQ) [2**PUREPLUS 9690 Replacement for kenmore Elite 469690 LG LT700P RFC 1200A ADQ36006102 ADQ36006101 LFX28968ST RWF1052 RWF1200A LFXS29626S LFXS30766S LFX31925ST LFX31945ST Refrigerator Water Filter 4Pack**PUREPLUS**$29.55**4.7★8,494 rev](https://www.amazon.com/dp/B01NAKSM2I) [3**PUREPLUS ADQ36006101 Replacement for LG LT700P ADQ36006102 Kenmore Elite 9690 469690 LFXS30766S LFX28968ST LFX31925ST RWF1052 RWF1200A Refrigerator Water Filter and LT120F Air Filter Combo 3Pack**PUREPLUS**$23.24**4.7★3,581 rev](https://www.amazon.com/dp/B0794VVHPP) [4**ICEPURE ADQ36006101 Replacement for LG LT700P Kenmore Elite 9690 ADQ36006102 RFC 1200A 46-9690 469690 ADQ36006101-S LFXS30766S WSL-3 FML-3 Refrigerator Water and LT120F Fresh Air Filte 3Combo**ICEPURE**$24.32**4.7★12,824 rev](https://www.amazon.com/dp/B00X74X580) [5**ICEPURE 46-9690 Replacement for LG LT700P ADQ36006101 Kenmore Elite 46 9690 LFXC24726S 469690 ADQ36006102 LMXS27626S LFXS30766S Refrigerator Water Filter and LT120F Fresh Air Filter 2Combo**ICEPURE**$21.40**4.7★6,547 rev](https://www.amazon.com/dp/B0117DDSUW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**9690 Refrigerator Water Filter Compatible for kenmore 9690 46-9690 469690 Refrigerator Water Filter white (2-Pack)**Kenmore**$54.32**745 rev4y ago](https://www.amazon.com/dp/B0999T8RXQ) [**PUREPLUS ADQ36006101 Replacement for LG LT700P ADQ36006102 Kenmore Elite 9690 469690 LFXS30766S LFX28968ST LFX31925ST RWF1052 RWF1200A Refrigerator Water Filter and LT120F Air Filter Combo 3Pack**PUREPLUS**$23.24**3,581 rev8y ago](https://www.amazon.com/dp/B0794VVHPP) [**PUREPLUS 9690 Replacement for kenmore Elite 469690 LG LT700P RFC 1200A ADQ36006102 ADQ36006101 LFX28968ST RWF1052 RWF1200A LFXS29626S LFXS30766S LFX31925ST LFX31945ST Refrigerator Water Filter 4Pack**PUREPLUS**$29.55**8,494 rev9y ago](https://www.amazon.com/dp/B01NAKSM2I) [**Waterdrop ADQ36006101 Water Filter Replacement for LG LT700P 3 Combo**Waterdrop**$23.07**11,563 rev10y ago](https://www.amazon.com/dp/B075J9RLL6) [**ICEPURE ADQ36006101 9690 Water Filter Replacement for LG LT700P Kenmore Elite 46-9690 ADQ36006102 RWF1200A CLCH106 RWF1052 LFX28968ST LFXS29626S LFXS30766S LFX31925ST LFX31945ST Refrigerator 3PACK**ICEPURE**$21.93**8,001 rev11y ago](https://www.amazon.com/dp/B00XNMDIBU)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PUREPLUS ADQ36006101 Replacement for LG LT700P ADQ36006102 Kenmore Elite 9690 469690 LFXS30766S LFX28968ST LFX31925ST RWF1052 RWF1200A Refrigerator Water Filter and LT120F Air Filter Combo 3Pack**PUREPLUS**$23.24**4.7★**▲ 33%**](https://www.amazon.com/dp/B0794VVHPP) [**ICEPURE ADQ36006101 9690 Water Filter Replacement for LG LT700P Kenmore Elite 46-9690 ADQ36006102 RWF1200A CLCH106 RWF1052 LFX28968ST LFXS29626S LFXS30766S LFX31925ST LFX31945ST Refrigerator 3PACK**ICEPURE**$21.93**4.7★**▲ 12%**](https://www.amazon.com/dp/B00XNMDIBU) [**ICEPURE 46-9690 Replacement for LG LT700P ADQ36006101 Kenmore Elite 46 9690 LFXC24726S 469690 ADQ36006102 LMXS27626S LFXS30766S Refrigerator Water Filter and LT120F Fresh Air Filter 2Combo**ICEPURE**$21.40**4.7★**▲ 11%**](https://www.amazon.com/dp/B0117DDSUW) [**9690 Refrigerator Water Filter Compatible for kenmore 9690 46-9690 469690 Refrigerator Water Filter white (2-Pack)**Kenmore**$54.32**4.7★**— 1%**](https://www.amazon.com/dp/B0999T8RXQ) [**PUREPLUS 9690 Replacement for kenmore Elite 469690 LG LT700P RFC 1200A ADQ36006102 ADQ36006101 LFX28968ST RWF1052 RWF1200A LFXS29626S LFXS30766S LFX31925ST LFX31945ST Refrigerator Water Filter 4Pack**PUREPLUS**$29.55**4.7★**— 9%**](https://www.amazon.com/dp/B01NAKSM2I)
**~~View all trending →~~**
## **What buyers say about kenmore refrigerator water filter 9690**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**23%
*“Fine fit”*
**Filtration**22%
*“Good filter”*
**Value For Money**19%
*“They are affordable”*
**Advertised Vs Actual Product**11%
*“As Advertised”*
**Quality-Overall**10%
*“The appearance of the product was excellent”*
**Compatibility-Overall**6%
*“compatibility”*
**Ease Of Use**4%
*“Very easy to use”*
**Water Resistance**1%
*“This is a great buy for water”*
**Measurement/Reading Accuracy**1%
*“Accurate”*
**Durability**1%
*“Have been using for long time, no concern”*
### **What buyers complain about **
**Size-Overall**34%
*“the wrong size arrived”*
**Filtration**10%
*“Doesn't seem to filter very well”*
**Assembly/Installation**9%
*“had a hard time installing it”*
**Durability**8%
*“Didn't even last 3 months”*
**Advertised Vs Actual Product**7%
*“Misleading description for a house frig water filter”*
**Compatibility-Overall**5%
*“Therefore, this filter will not fit in an LG LFX31945ST and probably more models”*
**Value For Money**4%
*“much cheaper”*
**Measurement/Reading Accuracy**4%
*“does not seem to work when measured with TDS meter”*
**Quality-Overall**4%
*“Cheap product”*
**Ease Of Use**3%
*“Makes it a little harder to put in”*
### **Top return reasons **
**Size-Overall**59%
**Compatibility-Overall**20%
**Filtration**10%
**Advertised Vs Actual Product**3%
**Defective Material/Parts**2%
**Functionality-Overall**1%
**Value For Money**1%
**Connectivity-Overall**1%
**Leak-Proof**1%
**Maintenance And Repair**0%
## **Common questions**
- **Is kenmore refrigerator water filter 9690 profitable to sell on Amazon United States?**
- The niche generates $49K/yr across 7 tracked products. 90-day search growth is +11.6%. Flapen's verdict: Skip it (37/100).
- **How competitive is the kenmore refrigerator water filter 9690 niche?**
- 4 brands and 21 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in kenmore refrigerator water filter 9690?**
- Top complaints mined from reviews: Size-Overall, Filtration, Assembly/Installation. The return rate is 2.5%.
- **When does demand for kenmore refrigerator water filter 9690 peak?**
- Demand is steady year-round — the busiest month runs 2.0× the quietest.
- **What does it cost to enter the kenmore refrigerator water filter 9690 niche?**
- Listings span $21.40–$54.32; the average listing price is $28.26 (sweet spot $15–$100). The average incumbent carries 7,394 reviews — the moat a new listing must climb.
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