---
title: "Kenmore Oven Heating Element — $41K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/kenmore-oven-heating-element"
last_updated: "2026-08-09T06:09:20.773Z"
locale: en
meta:
description: "Niche score 38/100 · $41K/yr market · 32K searches/yr · $33.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $41K/yr market · 32K searches/yr · $33.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kenmore Oven Heating Element — $41K/yr Amazon US Niche (2026) - Flapen"
---
# **kenmore oven heating element**
**Skip it**
A small market ($41K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 18Conversion 48Competition 33Returns 25Price range 95Avg price 95Brand share 44Review moat 85Quality gap 32
**Avg price**
**Incredible****$33.59**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$23.38–$57.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****307.11**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****5.0%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-15.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$41K**
$41K/yr · 32K searches
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, kenmore oven heating element is a $41K/yr Amazon United States market (32K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 38/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kenmore oven heating element market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$42K–$50K**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#375**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **89%**
- **Out of stock**
- **13.5%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **245 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**18%**
- APPLIANCEMATES28% - Blutoget17% - Beaquicy17% - FRIGESWIFT12% - prime&swift4% - Certified Appliance Accessories4% - Open — no brand owns it (8 brands, 18%)
## **Demand**
Weekly Amazon search volume, last 35 weeks — -15.0% search growth over the last 90 days.
900700Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/us/appliances/kenmore-oven-heating-element/trend)
## **Top kenmore oven heating element search terms**
- **kenmore oven heating element**21K/yr-18.7%3.2% conv. - **kenmore 790 oven element**6K/yr+4.3%2.0% conv. - **kenmore heating element for oven**3K/yr-17.7%4.3% conv. - **kenmore stove heating element**3K/yr-21.3%3.3% conv. [**All search terms **](https://flapen.com/research/us/appliances/kenmore-oven-heating-element/search-terms)
## **Top kenmore oven heating element products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$8K30%$12K40%$17K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**316075103 316075104 Oven Heating Element for Frigidaire Kenmore 790 Replaces 316075102 PS438018 AP2125026 FEF366EMD FEF366ECD FEF326FSE FEF366DSE FFEF3048LSM FEF326FSE 316075100 316282600 F83-455**APPLIANCEMATES**$27.36**4.7★814 rev](https://www.amazon.com/dp/B08RNH345H) [2**316075104 316075103 Oven Bake Heating Element by Blutoget-Fit for Frigidaire Kenmore Oven Heating Element Replaces PS438018 316282600 316075100 AH2332301 AP2125026 FEF366ECD FEF366EMD FEF326FSEF**Blutoget**$27.79**4.5★186 rev](https://www.amazon.com/dp/B0DG2N1M89) [3**WB44K10005 Oven Element for GE Hotpoint Kenmore Replaces AP2030964**FRIGESWIFT**$25.92**4.5★50 rev](https://www.amazon.com/dp/B0FVSNQ7YJ) [4**316075103 Oven Bake Heating Element for Electric Ranges Stoves Replacement for Frigidaire Kenmore 790 Replaces 316075102 PS438018 AP2125026 FEF366EMD FEF366ECD by Beaquicy**Beaquicy**$24.31**4.7★708 rev](https://www.amazon.com/dp/B087FGQ3DN) [5**WB44T10010 Oven Element Replacement Fit for GE-Spectra Kenmore Oven Bottom**prime&swift**$31.10**4.6★736 rev](https://www.amazon.com/dp/B07ZYXTWM1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**316075104 316075103 Oven Bake Heating Element FIt for Frigi-daire Kenmore 790 Replaces 316075102 PS438018 AP2125026 FEF366EMD FEF366ECD FEF326FSE FEF366DSE FFEF3048LSM FEF326FSE 316075100 316282600 F8**BuiBettFu**$26.70**0 rev6mo ago](https://www.amazon.com/dp/B0GF6QXT5D) [**WB30X46987 Oven Bake Element for GE Hotpoint Kenmore WB44K10005 WB44K10001 RB757BH1WH RB787WH1WW RB526H3WW RBS360DM4BB JBP62WD3WW Oven Heating Element Replaces AP7216188 PS17626202 EAP17626202 4984035**APPLIANCEMATES**$38.15**29 rev8mo ago](https://www.amazon.com/dp/B0FX4PV23W) [**WB44K10005 Oven Element for GE Hotpoint Kenmore Replaces AP2030964**FRIGESWIFT**$25.92**50 rev8mo ago](https://www.amazon.com/dp/B0FVSNQ7YJ) [**316075104 Oven Bake Element For Kenmore Crosley 2600W/240V**FRIGESWIFT**$23.38**24 rev8mo ago](https://www.amazon.com/dp/B0FVSNMSVV) [**Xzionh 316203301 Broil Element Compatible With Kenmore Electric Range Replacement AP2126397 832974 316200600 316203300 2210851 7316203301 PS3506335 EAP3506335**Xzionh**$44.77**10 rev11mo ago](https://www.amazon.com/dp/B0F8HV7RZP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**316075104 316075103 Oven Bake Heating Element FIt for Frigi-daire Kenmore 790 Replaces 316075102 PS438018 AP2125026 FEF366EMD FEF366ECD FEF326FSE FEF366DSE FFEF3048LSM FEF326FSE 316075100 316282600 F8**BuiBettFu**$26.70**0.0★**▲ 366%**](https://www.amazon.com/dp/B0GF6QXT5D) [**WB30X46987 Oven Bake Element for GE Hotpoint Kenmore WB44K10005 WB44K10001 RB757BH1WH RB787WH1WW RB526H3WW RBS360DM4BB JBP62WD3WW Oven Heating Element Replaces AP7216188 PS17626202 EAP17626202 4984035**APPLIANCEMATES**$38.15**4.7★**▲ 196%**](https://www.amazon.com/dp/B0FX4PV23W) [**WB44K10005 Oven Element for GE Hotpoint Kenmore Replaces AP2030964**FRIGESWIFT**$25.92**4.5★**▲ 132%**](https://www.amazon.com/dp/B0FVSNQ7YJ) [**316203301 316203300 Oven Broil Heating Element**Maigoo**$41.66**4.4★**▲ 104%**](https://www.amazon.com/dp/B0DQXPRC7V) [**UPGRADED 318255401 Element Bake Oven Heating Element Compatible with Frigidaire Kenmore Range Ovens Parts 318255401 Oven Bake Elements Replacement 318255402 1055694 318110500 318255400 Range Part**S-Union**$50.35**4.7★**▲ 99%**](https://www.amazon.com/dp/B0F8J8CSC1)
**~~View all trending →~~**
## **What buyers say about kenmore oven heating element**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**31%
*“Exact size”*
**Advertised Vs Actual Product**14%
*“Just as advertised”*
**Value For Money**9%
*“Good for the money”*
**Ease Of Use**8%
*“Easy Peasy”*
**Heating**6%
*“This oven heating element works great”*
**Maintenance And Repair**6%
*“Repair is complete”*
**Quality-Overall**4%
*“While the element appeared well made”*
**Durability**4%
*“great durability”*
**Product Condition**3%
*“Oven just like new”*
**Baking**3%
*“Works as it should for baking”*
### **What buyers complain about **
**Durability**49%
*“Does not last”*
**Quality-Overall**8%
*“Junk”*
**Size-Overall**7%
*“was slightly smaller”*
**Heating**5%
*“Melt through cause electrical fire”*
**Maintenance And Repair**4%
*“The oven now needs to be replaced”*
**Value For Money**4%
*“Not worth it”*
**Baking**3%
*“Bad baking element/coil”*
**Defective Material/Parts**3%
*“I had it less than a month before the part became brittle”*
**Noise Level**2%
*“It lasted for about 6 months then one day we heard a loud electrical-sounding zap/pop”*
**Instructions/User Manual/Troubleshooting**1%
*“I wish it had installation instructions”*
### **Top return reasons **
**Size-Overall**42%
**Defective Material/Parts**16%
**Compatibility-Overall**11%
**Heating**10%
**Functionality-Overall**7%
**Advertised Vs Actual Product**2%
**Connectivity-Overall**2%
**Maintenance And Repair**2%
**Mounting**2%
**Assembly/Installation**1%
## **Common questions**
- **Is kenmore oven heating element profitable to sell on Amazon United States?**
- The niche generates $41K/yr across 19 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -15.0%. Flapen's verdict: Skip it (38/100).
- **How competitive is the kenmore oven heating element niche?**
- 14 brands and 20 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in kenmore oven heating element?**
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 5.0% — above our launch gate.
- **What does it cost to enter the kenmore oven heating element niche?**
- Listings span $23.38–$57.89; the average listing price is $33.59 (sweet spot $15–$100). The average incumbent carries 307 reviews — the moat a new listing must climb.
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