---
title: "Kenmore Elite Refrigerator Water Filter — $329K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/kenmore-elite-refrigerator-water-filter"
last_updated: "2026-08-09T07:13:57.410Z"
locale: en
meta:
description: "Niche score 48/100 · $329K/yr market · 93K searches/yr · $33.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $329K/yr market · 93K searches/yr · $33.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kenmore Elite Refrigerator Water Filter — $329K/yr Amazon US Niche (2026) - Flapen"
---
# **kenmore elite refrigerator water filter**
**Skip it**
A concentrated shelf (top 5 take 74% of clicks) — this niche doesn't clear our bar today.
Market size 52Growth 41Conversion 90Competition 22Returns 68Price range 95Avg price 95Brand share 23Review moat 24Quality gap 23
**Avg price**
**Incredible****$33.16**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$19.95–$89.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****10.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$329K**
$329K/yr · 93K searches
**Growth**
**Okay****+12.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,391.2**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, kenmore elite refrigerator water filter is a $329K/yr Amazon United States market (93K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 48/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kenmore elite refrigerator water filter market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **$332K–$415K**
- units × avg price
- **Conversion rate**
- **10.7%**
- **Avg BSR**
- **#318**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **—flat
**Sellers**
**33**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**5%**
- ICEPURE47% - PUREPLUS18% - Kenmore15% - Waterdrop6% - GOLDEN ICEPURE5% - Kenmore Elite4% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 109 weeks — +12.6% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/appliances/kenmore-elite-refrigerator-water-filter/trend)
## **Top kenmore elite refrigerator water filter search terms**
- **kenmore elite refrigerator water filter**36K/yr+11.0%5.5% conv. - **rwf1200a refrigerator water filter**8K/yr+11.6%18.8% conv. - **kenmore refrigerator water filter 9690**6K/yr+46.4%15.3% conv. - **kenmore elite water filter**7K/yr+19.7%4.0% conv. - **icepure rwf1200a**7K/yr+5.9%19.3% conv. - **kenmore 9690 water filter replacement**3K/yr+62.9%16.2% conv. - **kenmore elite model 795 water filter**4K/yr-16.3%4.7% conv. - **rwf1200a**3K/yr+26.1%19.1% conv. - **water filter kenmore elite 795**3K/yr+10.2%4.6% conv. - **water filter for kenmore elite refrigerator**3K/yr+16.6%6.2% conv. [**All search terms **](https://flapen.com/research/us/appliances/kenmore-elite-refrigerator-water-filter/search-terms)
## **Top kenmore elite refrigerator water filter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$33K20%$66K30%$99K40%$132K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ICEPURE ADQ36006101 Replacement for LG LT700P Kenmore Elite 9690 ADQ36006102 RFC 1200A 46-9690 469690 ADQ36006101-S LFXS30766S WSL-3 FML-3 Refrigerator Water and LT120F Fresh Air Filte 3Combo**ICEPURE**$24.32**4.7★12,824 rev](https://www.amazon.com/dp/B00X74X580) [2**ICEPURE ADQ36006101 9690 Water Filter Replacement for LG LT700P Kenmore Elite 46-9690 ADQ36006102 RWF1200A CLCH106 RWF1052 LFX28968ST LFXS29626S LFXS30766S LFX31925ST LFX31945ST Refrigerator 3PACK**ICEPURE**$21.93**4.7★8,001 rev](https://www.amazon.com/dp/B00XNMDIBU) [3**9690 Refrigerator Water Filter Compatible for kenmore 9690 46-9690 469690 Refrigerator Water Filter white (2-Pack)**Kenmore**$54.32**4.7★745 rev](https://www.amazon.com/dp/B0999T8RXQ) [4**PUREPLUS ADQ36006101 Replacement for LG LT700P ADQ36006102 Kenmore Elite 9690 469690 LFXS30766S LFX28968ST LFX31925ST RWF1052 RWF1200A Refrigerator Water Filter and LT120F Air Filter Combo 3Pack**PUREPLUS**$23.24**4.7★3,581 rev](https://www.amazon.com/dp/B0794VVHPP) [5**PUREPLUS 9690 Replacement for kenmore Elite 469690 LG LT700P RFC 1200A ADQ36006102 ADQ36006101 LFX28968ST RWF1052 RWF1200A LFXS29626S LFXS30766S LFX31925ST LFX31945ST Refrigerator Water Filter 4Pack**PUREPLUS**$29.55**4.7★8,494 rev](https://www.amazon.com/dp/B01NAKSM2I)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ADQ360061 Water Filter Replacement for LG Fit Kenmore Elite 795 3-Pack**QWFIZ**$24.87**93 rev1y ago](https://www.amazon.com/dp/B0DYNRXK6W) [**9690 Water Filter Replacement for Kenmore Elite Refrigerator 795.72052110 46-9690 Fit LG LT700P Adq36006101 Adq360061 Lfds22520s Adq36006102 Lfxc24726s Lfxc29626s Water Filter 2-Pack SETFEEL**SETFEEL**$19.95**84 rev2y ago](https://www.amazon.com/dp/B0D1TJDSMS) [**Waterdrop EDR3RXD1 Water Filter Replacement for Everydrop Filter 3 3 Pack**Waterdrop**$27.36**5,108 rev3y ago](https://www.amazon.com/dp/B087PDLZL9) [**9690 Refrigerator Water Filter Compatible for kenmore 9690 46-9690 469690 Refrigerator Water Filter white (2-Pack)**Kenmore**$54.32**745 rev4y ago](https://www.amazon.com/dp/B0999T8RXQ) [**Kenmore Elite 9490 OEM Refrigerator Water Filter (3 Pack)**Kenmore Elite**$89.04**270 rev7y ago](https://www.amazon.com/dp/B07KZN2FXD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PUREPLUS 9690 Replacement for kenmore Elite 469690 LG LT700P RFC 1200A ADQ36006102 ADQ36006101 LFX28968ST RWF1052 RWF1200A LFXS29626S LFXS30766S LFX31925ST LFX31945ST Refrigerator Water Filter 4Pack**PUREPLUS**$29.55**4.7★**▲ 63%**](https://www.amazon.com/dp/B01NAKSM2I) [**Kenmore 9980 Refrigerator Water Filter**Kenmore**$40.19**4.7★**▲ 30%**](https://www.amazon.com/dp/B07G2X6WM4) [**Waterdrop ADQ36006101 Water Filter Replacement for LG LT700P 3 Pack**Waterdrop**$20.03**4.7★**▲ 29%**](https://www.amazon.com/dp/B01CC7IVF4) [**9690 Refrigerator Water Filter Compatible for kenmore 9690 46-9690 469690 Refrigerator Water Filter white (2-Pack)**Kenmore**$54.32**4.7★**▲ 27%**](https://www.amazon.com/dp/B0999T8RXQ) [**GOLDEN ICEPURE RWF1200A Replacement for LG LT700P ADQ36006101 Kenmore 469690 Air Filter LT120F 469918 Refrigerator LFX31925ST LFX31945ST LFX30766S LFXC24726 LFXS24623 3PACK**GOLDEN ICEPURE**$25.73**4.7★**— 10%**](https://www.amazon.com/dp/B074PNJVF6)
**~~View all trending →~~**
## **What buyers say about kenmore elite refrigerator water filter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**22%
*“They are affordable”*
**Size-Overall**22%
*“Correct size”*
**Filtration**21%
*“Excellent filters”*
**Quality-Overall**12%
*“The appearance of the product was excellent”*
**Advertised Vs Actual Product**10%
*“As Advertised”*
**Compatibility-Overall**4%
*“compatibility”*
**Ease Of Use**3%
*“Convenient and easy”*
**Durability**1%
*“Durable”*
**Leak-Proof**1%
*“Doesn't leak”*
**Assembly/Installation**0%
*“Easy to install”*
### **What buyers complain about **
**Filtration**20%
*“Does not filter correctly”*
**Size-Overall**19%
*“Did not fit”*
**Leak-Proof**12%
*“the last one I had leaked”*
**Compatibility-Overall**7%
*“Wrong Fit for an LG fridge it listed”*
**Assembly/Installation**5%
*“had a hard time installing it”*
**Functionality-Overall**5%
*“Does not Work”*
**Quality-Overall**5%
*“Cheap product”*
**Advertised Vs Actual Product**4%
*“Wrong Fit for an LG fridge it listed”*
**Durability**4%
*“Didn't even last 3 months”*
**Value For Money**2%
*“much cheaper”*
### **Top return reasons **
**Size-Overall**60%
**Compatibility-Overall**17%
**Filtration**12%
**Advertised Vs Actual Product**3%
**Defective Material/Parts**1%
**Functionality-Overall**1%
**Leak-Proof**1%
**Value For Money**1%
**Connectivity-Overall**1%
**Maintenance And Repair**0%
## **Common questions**
- **Is kenmore elite refrigerator water filter profitable to sell on Amazon United States?**
- The niche generates $329K/yr across 15 tracked products. 90-day search growth is +12.6%. Flapen's verdict: Skip it (48/100).
- **How competitive is the kenmore elite refrigerator water filter niche?**
- 8 brands and 33 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in kenmore elite refrigerator water filter?**
- Top complaints mined from reviews: Filtration, Size-Overall, Leak-Proof. The return rate is 2.3%.
- **When does demand for kenmore elite refrigerator water filter peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the kenmore elite refrigerator water filter niche?**
- Listings span $19.95–$89.04; the average listing price is $33.16 (sweet spot $15–$100). The average incumbent carries 5,391 reviews — the moat a new listing must climb.
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