---
title: "kenmore 9999 refrigerator water filter — $6.5M/yr Amazon United States Niche, Score 53/100 - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/kenmore-9999-refrigerator-water-filter"
last_updated: "2026-07-20T19:13:35.171Z"
locale: en
meta:
description: "kenmore 9999 refrigerator water filter shows a $6.5M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "kenmore 9999 refrigerator water filter shows a $6.5M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "kenmore 9999 refrigerator water filter — $6.5M/yr Amazon United States Niche, Score 53/100 - Flapen"
---
# **kenmore 9999 refrigerator water filter**
**Worth a look**
Shows a $6.5M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 99Growth 25Conversion 88Competition 31Returns 88Price range 95Avg price 93Brand share 0Review moat 21Quality gap 21
**Market size**
**Incredible****$6.5M**
$6.5M/yr · 1.2M searches
**Price range**
**Incredible****$25.35–$92.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$50.96**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****10.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.4%**
return rate — above 6% kills the launch gate
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-0.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****10,475.11**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kenmore 9999 refrigerator water filter is a $6.5M/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **100K–125K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$5.1M–$6.4M**
- units × avg price
- **Launch success**
- **—**
- 3 of 3 new (360d)
- **Conversion rate**
- **10.3%**
- **Avg BSR**
- **#53**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **169 days**
## **Competition**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **—flat
**Sellers**
**30**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**0%**
- Frigidaire82% - Water Bressvi10% - Yatker4% - GLACIER FRESH2% - JOBABA2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.4% search growth over the last 90 days.
35K25KSpike '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/appliances/kenmore-9999-refrigerator-water-filter/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$654K20%$1.3M30%$2.0M40%$2.6M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Frigidaire FPPWFU01 PurePour PWF-1 Water Filter**Frigidaire**$50.72**4.7★12,436 rev](https://www.amazon.com/dp/B08V6JB9R7) [2**Frigidaire PurePour PWF-1 (FPPWFU01) & PureAir Ultra II (PAULTRA2) Water & Air Filter Combo Kit**Frigidaire**$55.20**4.7★1,801 rev](https://www.amazon.com/dp/B0C3MX9CYY) [3**Water Bressvi FPPWFU01 Water Filter Replacement Compatible with Frigidaire FPPWFU01 Electrolux FPPWFU01 PureAdvantage PWF-1 FPPWFU01 PurePour Water Filter Remove Impurities from Water (2-PCS)**Water Bressvi**$25.35**4.7★452 rev](https://www.amazon.com/dp/B0F6MHVMLL) [4**FRIGIDAIRE ULTRAWF Pure Source Ultra Water Filter Original White 1 Count**Frigidaire**$46.92**4.7★46,648 rev](https://www.amazon.com/dp/B002JAKRAM) [5**FRIGIDAIRE EPTWFU01 PureSource Ultra II Refrigerator Water Filter 1 Count White**Frigidaire**$51.01**4.8★35,199 rev](https://www.amazon.com/dp/B01BKWSHHE)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yatker FPPWFU01 Water Filter Replacement for Frigidaire FPPWFU01 Water Filter Compatible with PurePour PWF-1 EPPWF01 PureAdvantage PWF-1 and PureAir Ultra II PAULTRA2 Air Filter Combo3+3**Yatker**$40.33**755 rev9mo ago](https://www.amazon.com/dp/B0G6BSMVXL) [**GLACIER FRESH FPPWFU01 Water Filter Replacement for Frigidaire PurePour FPPWFU01 Compatible with Electrolux EPPWFU01 PureAdvantage PurePour PWF-1 NSF42 3 Pack**GLACIER FRESH**$35.24**286 rev9mo ago](https://www.amazon.com/dp/B0FSKK198P) [**Water Bressvi FPPWFU01 Water Filter Replacement Compatible with Frigidaire FPPWFU01 Electrolux FPPWFU01 PureAdvantage PWF-1 FPPWFU01 PurePour Water Filter Remove Impurities from Water (2-PCS)**Water Bressvi**$25.35**452 rev12mo ago](https://www.amazon.com/dp/B0F6MHVMLL) [**Yatker FPPWFU01 Water Filter Replacement for Compatible with Frigidaire FPPWFU01 Water Filter EPPWFU01 PureAdvantage PurePour PWF-1 (2 Pack)**Yatker**$27.38**755 rev1y ago](https://www.amazon.com/dp/B0DBZBZP78) [**Frigidaire FPPWFU01 PurePour PWF-1 Refrigerator Water Filter Replacement | Set of 2**Frigidaire**$88.77**584 rev2y ago](https://www.amazon.com/dp/B0CXKBZNZL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yatker FPPWFU01 Water Filter Replacement for Frigidaire FPPWFU01 Water Filter Compatible with PurePour PWF-1 EPPWF01 PureAdvantage PWF-1 and PureAir Ultra II PAULTRA2 Air Filter Combo3+3**Yatker**$40.33**4.6★**▲ 189%**](https://www.amazon.com/dp/B0G6BSMVXL) [**GLACIER FRESH FPPWFU01 Water Filter Replacement for Frigidaire PurePour FPPWFU01 Compatible with Electrolux EPPWFU01 PureAdvantage PurePour PWF-1 NSF42 3 Pack**GLACIER FRESH**$35.24**4.5★**▲ 168%**](https://www.amazon.com/dp/B0FSKK198P) [**Yatker FPPWFU01 Water Filter Replacement for Compatible with Frigidaire FPPWFU01 Water Filter EPPWFU01 PureAdvantage PurePour PWF-1 (2 Pack)**Yatker**$27.38**4.6★**▲ 122%**](https://www.amazon.com/dp/B0DBZBZP78) [**Frigidaire PurePour PWF-1 (FPPWFU01) & PureAir Ultra II (PAULTRA2) Water & Air Filter Combo Kit**Frigidaire**$55.20**4.7★**▲ 78%**](https://www.amazon.com/dp/B0C3MX9CYY) [**Water Bressvi FPPWFU01 Water Filter Replacement Compatible with Frigidaire FPPWFU01 Electrolux FPPWFU01 PureAdvantage PWF-1 FPPWFU01 PurePour Water Filter Remove Impurities from Water (2-PCS)**Water Bressvi**$25.35**4.7★**▲ 66%**](https://www.amazon.com/dp/B0F6MHVMLL)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**22%
*“Exact fit”*
**Filtration**20%
*“Filter works well”*
**Value For Money**17%
*“Best price”*
**Quality-Overall**10%
*“Same quality as other provider”*
**Advertised Vs Actual Product**10%
*“As described”*
**Leak-Proof**3%
*“Doesn't leak”*
**Ease Of Use**3%
*“Easy to use”*
**Assembly/Installation**2%
*“Easy to install”*
**Compatibility-Overall**1%
*“As compatible as it claimed it would be”*
**Durability**1%
*“won't break or anything”*
### **What buyers complain about **
**Filtration**24%
*“Filter not good”*
**Value For Money**20%
*“better price”*
**Leak-Proof**8%
*“most of them leaked”*
**Size-Overall**7%
*“Air filter was too big”*
**Functionality-Overall**4%
*“if you dont use the right filter by Frigidaire the reset wont reset”*
**Durability**3%
*“that lasted less than a week”*
**Compatibility-Overall**3%
*“Not Compatible”*
**Quality-Overall**3%
*“They need to do better quality control on their products”*
**Ice Maker**2%
*“stops making ice”*
**Spray/Flow**2%
*“the flow is not up to the standard i would expect”*
### **Top return reasons **
**Size-Overall**53%
**Filtration**16%
**Compatibility-Overall**14%
**Defective Material/Parts**3%
**Value For Money**3%
**Leak-Proof**2%
**Advertised Vs Actual Product**2%
**Functionality-Overall**2%
**Product Condition**1%
**Connectivity-Overall**1%
## **Common questions**
- **Is kenmore 9999 refrigerator water filter profitable to sell on Amazon United States?**
- The niche generates $6.5M/yr across 18 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.4%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the kenmore 9999 refrigerator water filter niche?**
- 5 brands and 30 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in kenmore 9999 refrigerator water filter?**
- Top complaints mined from reviews: Filtration, Value For Money, Leak-Proof. The return rate is 1.4%.
- **When does demand for kenmore 9999 refrigerator water filter peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the kenmore 9999 refrigerator water filter niche?**
- Listings span $25.35–$92.09; the average listing price is $50.96 (sweet spot $15–$100). The average incumbent carries 10,475 reviews — the moat a new listing must climb.
## **Related niches in Appliances**
- 60 [**co2 regulator**](https://flapen.com/research/us/appliances/co2-regulator)$435K/yr+17.3%**Worth a look**- 60 [**egg carrier**](https://flapen.com/research/us/appliances/egg-carrier)$139K/yr+121.6%**Worth a look**- 60 [**crathco beverage dispenser parts**](https://flapen.com/research/us/appliances/crathco-beverage-dispenser-parts)$42K/yr+20.6%**Worth a look**- 61 [**aju73213301**](https://flapen.com/research/us/appliances/aju73213301)$145K/yr+29.5%**Worth a look**- 61 [**craft ice maker**](https://flapen.com/research/us/appliances/craft-ice-maker)$978K/yr+61.1%**Launch it**- 61 [**rv refrigerator**](https://flapen.com/research/us/appliances/rv-refrigerator)$4.7M/yr+14.8%**Launch it**[**All Appliances niches **](https://flapen.com/research/us/appliances)