---
title: "Induction Cooktop Protector — $142K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/induction-cooktop-protector"
last_updated: "2026-08-09T11:52:11.893Z"
locale: en
meta:
description: "Niche score 51/100 · $142K/yr market · 202K searches/yr · $31.42 avg price. Soft demand (-1.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $142K/yr market · 202K searches/yr · $31.42 avg price. Soft demand (-1.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Induction Cooktop Protector — $142K/yr Amazon US Niche (2026) - Flapen"
---
# **induction cooktop protector**
**Worth a look**
Shows a sweet-spot price point ($31.42 avg), but soft demand (-1.6% this quarter) keeps it on the watch list.
Market size 31Growth 24Conversion 28Competition 82Returns 39Price range 92Avg price 95Brand share 28Review moat 71Quality gap 80
**Avg price**
**Incredible****$31.42**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.33–$52.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****653.47**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.9%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$142K**
$142K/yr · 202K searches
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-1.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, induction cooktop protector is a $142K/yr Amazon United States market (202K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.
Data updated Jul 5, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **induction cooktop protector market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$126K–$157K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#478**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **98%**
- **Out of stock**
- **14.5%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**16 **▲rising
**Sellers**
**51**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**33%**
Top 20: 73%
**Open market**
**8%**
- Lazy K32% - Cook's Aid21% - KitchenRaku14% - MoreCore13% - YUHFERA8% - Atlmainx4% - Open — no brand owns it (10 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 108 weeks — -1.6% search growth over the last 90 days.
5K3KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/appliances/induction-cooktop-protector/trend)
## **Top induction cooktop protector search terms**
- **induction cooktop protector**52K/yr+3.3%1.6% conv. - **induction cooktop mat**32K/yr-4.0%1.3% conv. - **induction stove top protector**21K/yr-3.2%1.5% conv. - **induction silicone mat**17K/yr+3.2%1.0% conv. - **silicone mat for induction cooktop**11K/yr+16.3%1.7% conv. - **induction cooktop cover**12K/yr-13.8%0.6% conv. - **silicone induction cooktop mat**9K/yr+4.5%1.9% conv. - **induction mat**9K/yr-7.8%1.5% conv. - **lazy k induction cooktop mat**6K/yr+12.4%3.5% conv. - **induction cooktop protector mat**6K/yr-2.5%1.1% conv. [**All search terms **](https://flapen.com/research/us/appliances/induction-cooktop-protector/search-terms)
## **Top induction cooktop protector products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$9K9%$13K12%$17K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lazy K Induction Cooktop Mat - Silicone Fiberglass Scratch Protector - for Magnetic Stove - Non Slip Pads to Prevent Pots from Sliding During Cooking_ Black (7.8inches)**Lazy K**$17.92**4.3★2,429 rev](https://www.amazon.com/dp/B08D8BBZND) [2**Lazy K Induction Cooktop Mat - Silicone Fiberglass Scratch Protector - for Magnetic Stove - Non Slip Pads to Prevent Pots from Sliding During Cooking_ Black (11inches)**Lazy K**$21.84**4.3★2,429 rev](https://www.amazon.com/dp/B08D881NK5) [3**MoreCore Induction Cooktop Protector Silicone Mat Hob Cover 5 Pieces**MoreCore**$24.74**4.3★2,003 rev](https://www.amazon.com/dp/B0C28L1MXB) [4**Lazy K Induction Cooktop Mat - Silicone Fiberglass Scratch Protector - for Magnetic Stove - Non Slip Pads to Prevent Pots from Sliding During Cooking_ Black (9.4inches)**Lazy K**$19.85**4.3★2,429 rev](https://www.amazon.com/dp/B08D89V5FV) [5**Lazy K Induction Cooktop Mat - Silicone Fiberglass Scratch Protector - for Magnetic Stove - Non Slip Pads to Prevent Pots from Sliding During Cooking_ Black (6.2inches)**Lazy K**$15.88**4.3★2,429 rev](https://www.amazon.com/dp/B0CHYT6Z33)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Large Newly-Enhanced Silicone Induction Cooktop Protector Cover Stove Mat 21.2x35.4 (Magnetic) | 300C (572F) Heat-Resistant | Power Boost Compatible | Prevents Pot Sliding & Scratches Black&White**Cook's Aid**$39.49**3 rev5mo ago](https://www.amazon.com/dp/B0G2WJCK13) [**MoreCore Induction Cooktop Protector Silicone Mat Hob Cover 5 Pieces**MoreCore**$24.74**2,003 rev6mo ago](https://www.amazon.com/dp/B0C28L1MXB) [**5 PCS Silicone Induction Cooktop Protector Cover Mat (Magnetic) | 230C (450) Heat-Resistant Induction Stove Protector | Multifunctional Silicone Mats (2 * 7.9 & 2 * 9.45 & 1 * 10.2 x13.7_ White)**KitchenRaku**$31.27**48 rev6mo ago](https://www.amazon.com/dp/B0FZTVKFC3) [**5 PCS Silicone Induction Cooktop Protector Cover Mat (Magnetic) | 230C (450) Heat-Resistant Induction Stove Protector | Multifunctional Silicone Mats (2*7.9 & 1*9.45 & 11 & 1*10.2 x13.7_ White)**KitchenRaku**$31.85**48 rev6mo ago](https://www.amazon.com/dp/B0FZTTV8DG) [**Cooks Aid Newly-upgraded Silicone Induction Cooktop Protector Cover Stove Mat 20.4 x 30.7 (Magnetic) | 300C (572F) Heat-Resistant | Power Boost Compatible | Prevents Pot Sliding & Scratches**Cook's Aid**$47.22**15 rev8mo ago](https://www.amazon.com/dp/B0FQN6NN4L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MoreCore Induction Cooktop Protector Silicone Mat Hob Cover 5 Pieces**MoreCore**$24.74**4.3★**▲ 295%**](https://www.amazon.com/dp/B0C28L1MXB) [**MoreCore Induction Cooktop Protector Silicone Mat Hob Cover 2x8.66+2x9.45**MoreCore**$23.07**4.3★**▲ 293%**](https://www.amazon.com/dp/B0CZF58MJW) [**MoreCore Induction Cooktop Protector Silicone Mat Hob Cover 6 Pieces**MoreCore**$26.93**4.3★**▲ 292%**](https://www.amazon.com/dp/B0DX1XNCW2) [**Cooks Aid Newly-upgraded Silicone Induction Cooktop Protector Cover Stove Mat 20.4 x 30.7 (Magnetic) | 300C (572F) Heat-Resistant | Power Boost Compatible | Prevents Pot Sliding & Scratches**Cook's Aid**$47.22**4.4★**▲ 174%**](https://www.amazon.com/dp/B0FQN6NN4L) [**Extra-Large Translucent Induction Cooktop Protector Cover Mat 20.4 x 30.7 (Magnetic) | 230C (450) Heat-Resistant | Range Covers for Electric Stove | Multi-Use Silicone Mat (TSMGTS7)**KitchenRaku**$43.15**4.1★**▲ 164%**](https://www.amazon.com/dp/B0DMRXQ8Z6)
**~~View all trending →~~**
## **What buyers say about induction cooktop protector**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**16%
*“Cleans easily”*
**Size-Overall**15%
*“Fit is perfect”*
**Quality-Overall**10%
*“Very good product and as advertised”*
**Advertised Vs Actual Product**6%
*“Just what I needed”*
**Scratch Resistance**4%
*“Good to avoid scratches”*
**Ease Of Use**3%
*“Easy to use”*
**Value For Money**3%
*“Definitely worth the price”*
**Drop/Impact Protection**3%
*“This protects the surface”*
**Durability**3%
*“It's durable”*
**Storage Capacity**3%
*“Gives us more counter space”*
### **What buyers complain about **
**Ease Of Cleaning**16%
*“always looks dirty”*
**Size-Overall**9%
*“Sizing is off”*
**Thickness**8%
*“Not as thick as I expected”*
**Quality-Overall**6%
*“The first mat was not the same quality as the second one I bought”*
**Heating**5%
*“started to melt on medium heat”*
**Flammable**4%
*“Very bad it got an fire wen I used it for”*
**Functionality-Overall**4%
*“DOES NOT FUNCTION AS DESIGNED”*
**Value For Money**3%
*“Get the ones much cheaper”*
**Advertised Vs Actual Product**3%
*“Item not as described”*
**Adhesion/Stickiness**2%
*“They stick and do not move which is a plus”*
### **Top return reasons **
**Size-Overall**46%
**Advertised Vs Actual Product**9%
**Compatibility-Overall**6%
**Thin**6%
**Functionality-Overall**5%
**Material Quality**5%
**Thickness**4%
**Heating**2%
**Quality-Overall**2%
**Product Condition**2%
## **Common questions**
- **Is induction cooktop protector profitable to sell on Amazon United States?**
- The niche generates $142K/yr across 58 tracked products. 2 of 20 products launched in the last 360 days are still selling. 90-day search growth is -1.6%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the induction cooktop protector niche?**
- 16 brands and 51 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in induction cooktop protector?**
- Top complaints mined from reviews: Ease Of Cleaning, Size-Overall, Thickness. The return rate is 3.9%.
- **When does demand for induction cooktop protector peak?**
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the induction cooktop protector niche?**
- Listings span $13.33–$52.12; the average listing price is $31.42 (sweet spot $15–$100). The average incumbent carries 653 reviews — the moat a new listing must climb.
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