---
title: "ice maker filter — $732K/yr Amazon United States Niche, Score 56/100 - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/ice-maker-filter"
last_updated: "2026-07-20T18:09:19.995Z"
locale: en
meta:
description: "ice maker filter shows a sweet-spot price point ($35.09 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "ice maker filter shows a sweet-spot price point ($35.09 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "ice maker filter — $732K/yr Amazon United States Niche, Score 56/100 - Flapen"
---
# **ice maker filter**
**Worth a look**
Shows a sweet-spot price point ($35.09 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 70Growth 52Conversion 80Competition 26Returns 77Price range 90Avg price 95Brand share 40Review moat 40Quality gap 30
**Avg price**
**Incredible****$35.09**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.83–$68.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.9%**
return rate — above 6% kills the launch gate
**Market size**
**Good****$732K**
$732K/yr · 250K searches
**Growth**
**Good****+23.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,510.73**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
According to Flapen's Amazon United States niche tracking, ice maker filter is a $732K/yr Amazon United States market (250K searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$702K–$877K**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **8.3%**
- **Avg BSR**
- **#186**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **163 days**
## **Competition**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**14%**
- AQUA CREST40% - EveryDrop by Whirlpool14% - Waterdrop12% - EcoPure9% - PURENAT7% - FRIZZLIFE5% - Open — no brand owns it (5 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +23.5% search growth over the last 90 days.
6K4KSpike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/appliances/ice-maker-filter/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$73K20%$146K30%$220K40%$293K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AQUA CREST INL 5 Years Inline Water Filter for Ice Maker with 1/4-Inch Direct Connect Fittings Idea for Ice Maker Refrigerator RV Inline Refrigerator Water Filter Reduces Chlorine Taste& Odor**AQUA CREST**$22.10**4.6★6,941 rev](https://www.amazon.com/dp/B07Y9S7L29) [2**everydrop by Whirlpool Ice Filter F2WC9I1 Single-Pack**EveryDrop by Whirlpool**$48.64**4.6★2,333 rev](https://www.amazon.com/dp/B00V86MCCY) [3**EcoPure EPINL30 5-Year In-Line Refrigerator Water Filter Universal Fit for Most Fridges Ice Makers RVs & Boats Reduces Chlorine Taste & Odor Easy DIY Install with 1/4 Fittings**EcoPure**$37.00**4.6★6,721 rev](https://www.amazon.com/dp/B01FG2VIRA) [4**Waterdrop INL Inline Water Filter for Refrigerator and Ice Maker 1 Year NSF Certified High Capacity Drinking Water Filtration System Reduces Chlorine Sediment Bad Taste & Odor**Waterdrop**$21.62**4.6★1,901 rev](https://www.amazon.com/dp/B08BFV9FTP) [5**Frizzlife Inline Water Filter System for Fridge Ice Maker Under Sink Certified 0.5 Micron Reduces Chlorine Lead Long Lasting Compression Brass Fittings Fits for Copper Tubing MS99**FRIZZLIFE**$68.02**4.6★523 rev](https://www.amazon.com/dp/B08NY78DC3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Inline Water Filter for Refrigerator and Ice Maker(2 Pack) 1/4 Push Connect Post Carbon Filter Replacement for Reverse Osmosis Water System Include 1/4 Water Line and Quick Connect Fittings**PURENAT**$29.49**156 rev2y ago](https://www.amazon.com/dp/B0CHR52Z4B) [**Inline Water Filter for Refrigerator and Ice Maker(1 Pack) 1/4 Push Connect Post Carbon Filter Replacement for Reverse Osmosis Water System Include 1/4 Water Line and Quick Connect Fittings**PURENAT**$21.75**286 rev2y ago](https://www.amazon.com/dp/B0CHP29YC9) [**HYDROVOS Inline Water Filter for Refrigerator Ice Maker Reverse Osmosis System 1/4 Push-In Quick Connect 10 Carbon Water Filter Reduces Chlorine Taste & Odor for Drinking Water RV Water Use**HYDROVOS**$11.83**208 rev2y ago](https://www.amazon.com/dp/B0BQ5G7B56) [**AQUA CREST FF35C5J Inline Water Filter Replacement 1/4 Quick-Connect Replacement for Refrigerator NSF/ANSI 42 Certified Post-Carbon Filter for Reverse Osmosis Systems 6-12 Months (NO Fittings)**AQUA CREST**$20.08**6,941 rev3y ago](https://www.amazon.com/dp/B0BZSJMNHM) [**Frizzlife Inline Water Filter System for Fridge Ice Maker Under Sink Certified 0.5 Micron Reduces Chlorine Lead Long Lasting Compression Brass Fittings Fits for Copper Tubing MS99**FRIZZLIFE**$68.02**523 rev5y ago](https://www.amazon.com/dp/B08NY78DC3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Inline Water Filter for Refrigerator and Ice Maker(2 Pack) 1/4 Push Connect Post Carbon Filter Replacement for Reverse Osmosis Water System Include 1/4 Water Line and Quick Connect Fittings**PURENAT**$29.49**4.5★**▲ 84%**](https://www.amazon.com/dp/B0CHR52Z4B) [**AQUA CREST FF35C5J Inline Water Filter Replacement 1/4 Quick-Connect Replacement for Refrigerator NSF/ANSI 42 Certified Post-Carbon Filter for Reverse Osmosis Systems 6-12 Months (NO Fittings)**AQUA CREST**$20.08**4.6★**▲ 33%**](https://www.amazon.com/dp/B0BZSJMNHM) [**GE Appliances GXRTLL 5-Year in-LINE Filtration System Water Filter**GE**$33.08**4.7★**▲ 14%**](https://www.amazon.com/dp/B07V8WVSHK) [**Inline Water Filter for Refrigerator and Ice Maker(1 Pack) 1/4 Push Connect Post Carbon Filter Replacement for Reverse Osmosis Water System Include 1/4 Water Line and Quick Connect Fittings**PURENAT**$21.75**4.5★**▲ 11%**](https://www.amazon.com/dp/B0CHP29YC9) [**AQUA CREST INL 5 Years Inline Water Filter for Ice Maker with 1/4-Inch Direct Connect Fittings Idea for Ice Maker Refrigerator RV Inline Refrigerator Water Filter Reduces Chlorine Taste& Odor**AQUA CREST**$22.10**4.6★**— 9%**](https://www.amazon.com/dp/B07Y9S7L29)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Filtration**23%
*“Good water filter”*
**Assembly/Installation**13%
*“Not hard to install”*
**Quality-Overall**12%
*“Good Quality”*
**Value For Money**8%
*“Good for the price”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Ease Of Use**6%
*“Easy Peasy”*
**Size-Overall**5%
*“Fit perfectly”*
**Spray/Flow**2%
*“Water flow good”*
**Ease Of Cleaning**2%
*“The ice cubes are much cleaner than before”*
**Ice Maker**2%
*“Great for our freezer icemaker”*
### **What buyers complain about **
**Filtration**17%
*“Doesn't filter well”*
**Leak-Proof**13%
*“LEAKS”*
**Quality-Overall**6%
*“Absolute garbage”*
**Ice Maker**5%
*“the machine stopped making ice”*
**Value For Money**5%
*“cheaper”*
**Smell**4%
*“After running the water for five minutes the bad smell was completely gone”*
**Size-Overall**3%
*“To be honest the part did not fit”*
**Durability**3%
*“Short lived”*
**Instructions/User Manual/Troubleshooting**3%
*“browsing two instruction sheets that fail to account for all of the small parts provided”*
**Assembly/Installation**3%
*“The only complaint I had was that the instructions on how to install were a little confusing”*
### **Top return reasons **
**Size-Overall**38%
**Filtration**16%
**Compatibility-Overall**16%
**Leak-Proof**4%
**Assembly/Installation**3%
**Advertised Vs Actual Product**3%
**Connectivity-Overall**3%
**Defective Material/Parts**3%
**Value For Money**3%
**Functionality-Overall**2%
## **Common questions**
- **Is ice maker filter profitable to sell on Amazon United States?**
- The niche generates $732K/yr across 15 tracked products. 90-day search growth is +23.5%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the ice maker filter niche?**
- 11 brands and 25 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in ice maker filter?**
- Top complaints mined from reviews: Filtration, Leak-Proof, Quality-Overall. The return rate is 1.9%.
- **When does demand for ice maker filter peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the ice maker filter niche?**
- Listings span $11.83–$68.02; the average listing price is $35.09 (sweet spot $15–$100). The average incumbent carries 2,511 reviews — the moat a new listing must climb.
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