---
title: "Hanning Dp040-012 — $110K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/hanning-dp040-012"
last_updated: "2026-08-09T08:40:01.613Z"
locale: en
meta:
description: "Niche score 41/100 · $110K/yr market · 11K searches/yr · $51.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $110K/yr market · 11K searches/yr · $51.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hanning Dp040-012 — $110K/yr Amazon US Niche (2026) - Flapen"
---
# **hanning dp040-012**
**Skip it**
A concentrated shelf (top 5 take 88% of clicks) — this niche doesn't clear our bar today.
Market size 26Growth 35Conversion 99Competition 10Returns 14Price range 95Avg price 93Brand share 28Review moat 95Quality gap 20
**Conversion**
**Incredible****19.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Incredible****97.56**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Incredible****$36.11–$58.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$51.46**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+8.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$110K**
$110K/yr · 11K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****8.2%**
return rate — above 5% kills the launch gate
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, hanning dp040-012 is a $110K/yr Amazon United States market (11K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 41/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hanning dp040-012 market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$77K–$103K**
- units × avg price
- **Conversion rate**
- **19.1%**
- **Avg BSR**
- **#426**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **221 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**9%**
- Cylrod49% - EXMIATOV22% - Garsoo10% - Micnce4% - Knocokie3% - Aooashet3% - Open — no brand owns it (3 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 107 weeks — +8.2% search growth over the last 90 days.
250150Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/appliances/hanning-dp040-012/trend)
## **Top hanning dp040-012 search terms**
- **dp040-012 drain pump**6K/yr+5.2%15.5% conv. - **4681ea1007a**3K/yr+36.2%13.3% conv. - **hanning dp040-012**3K/yr-8.3%19.8% conv. [**All search terms **](https://flapen.com/research/us/appliances/hanning-dp040-012/search-terms)
## **Top hanning dp040-012 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$16K30%$33K45%$49K60%$66K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DP040-012 Drain Pump 4681EA1007A 5859EA1004F 5859EA1004P 5859EA1004G WH23X10020 Replacement for Washer Drain Pump Fits for WT1101CW WT5001CW WT7200CW WT5270CW WT1201CV WT4970CW WT4870CW**Cylrod**$58.98**4.7★407 rev](https://www.amazon.com/dp/B0CZPD7GXZ) [2**4681EA1007A DP040-012 Washer Drain Pump Assembly(OEM) Compatible with LG WT1501CW WT1201CV WT1201CW WT4870CW Kenmore 796.31513210 and More Replacement Parts 2649379 AP5672914 EAP7785119 PS7785119**EXMIATOV**$50.42**4.6★27 rev](https://www.amazon.com/dp/B0D979SVD5) [3**DP040-012 4681EA1007A 5859EA1004F 5859EA1004G 5859EA1004P Drain Pump (OEM) Compatible with Washer Kenmore GE washer drain pump Fits for WT1101CW WT1201CV WT1201CW WT4870CW WT7200CW WT5001CW etc**Garsoo**$57.23**4.7★154 rev](https://www.amazon.com/dp/B0CZML24Y9) [4**DP040-012 4681EA1007A 2649379 Washer Drain Pump Replacement (OEM) for LG WT1101CW WT1201CV WT1201CW WT4870CW WT1501CW Kenmore 796.31513210 Part Number: 5859EA1004F 5859EA1004P Drain Pump.**Micnce**$52.62**4.9★26 rev](https://www.amazon.com/dp/B0DJSJPK4P) [5**DP040-012 4681EA1007A Drain Pump (OEM) Compatible with Kenmore Washer Drain Pump Replace 5859EA1004F 5859EA1004P 5859EA1004G WH23X10020 Fits for WT1101CW WT1201CV WT1501CW 79631513210**Knocokie**$58.34**4.6★169 rev](https://www.amazon.com/dp/B0CNJVV4C1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DP040-012 4681EA1007A Drain Pump Compatible with LG Kenmore GE Washer Replaces 5859EA1004F 5859EA1004P 5859EA1004G Fits WT1101CW WT1001CW WT1201CV WT1201CW WT4870CW WT1501CW WT5270CW**zuviuviz**$47.93**4 rev3mo ago](https://www.amazon.com/dp/B0GVQSZ4N9) [**DP040-012 4681EA1007A Drain Pump (OEM) Compatible with LG Kenmore GE Washer Replace 5859EA1004P 5859EA1004G 5859EA1004F WH23X10020 Fits for WT1101CW WT1201CV WT1201CW WT4870CW WT1501CW 79631513210**Aooashet**$52.24**10 rev6mo ago](https://www.amazon.com/dp/B0G6YRY3N4) [**DP040-012 4681EA1007A 2649379 Washer Drain Pump Replacement (OEM) for LG WT1101CW WT1201CV WT1201CW WT4870CW WT1501CW Kenmore 796.31513210 Part Number: 5859EA1004F 5859EA1004P Drain Pump.**Micnce**$52.62**26 rev1y ago](https://www.amazon.com/dp/B0DJSJPK4P) [**4681EA1007A DP040-012 Washer Drain Pump Replacement Compatible with L-G WT4870CW WT1201CV WT1201CW WT1501CW Ken-more 796.31513210 Replaces 2649379 AP5672914 PS7785119 EAP7785119**PMIIO**$36.11**14 rev1y ago](https://www.amazon.com/dp/B0DFXT2TFS) [**4681EA1007A DP040-012 Washer Drain Pump Assembly(OEM) Compatible with LG WT1501CW WT1201CV WT1201CW WT4870CW Kenmore 796.31513210 and More Replacement Parts 2649379 AP5672914 EAP7785119 PS7785119**EXMIATOV**$50.42**27 rev1y ago](https://www.amazon.com/dp/B0D979SVD5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DP040-012 4681EA1007A Drain Pump Compatible with LG Kenmore GE Washer Replaces 5859EA1004F 5859EA1004P 5859EA1004G Fits WT1101CW WT1001CW WT1201CV WT1201CW WT4870CW WT1501CW WT5270CW**zuviuviz**$47.93**5.0★**▲ 284%**](https://www.amazon.com/dp/B0GVQSZ4N9) [**4681EA1007A DP040-012 Drain Pump (OEM) Compatible with kenmore Washer Drain Pump 5859EA1004F 5859EA1004P 5859EA1004G WH23X10020 Fits for WT1101CW WT5001CW WT7200CW WT1201CV WT5270CW**MONST**$49.29**4.2★**▲ 273%**](https://www.amazon.com/dp/B0C53L157F) [**DP040-012 4681EA1007A Drain Pump (OEM) Compatible with LG Kenmore GE Washer Replace 5859EA1004P 5859EA1004G 5859EA1004F WH23X10020 Fits for WT1101CW WT1201CV WT1201CW WT4870CW WT1501CW 79631513210**Aooashet**$52.24**4.8★**▲ 165%**](https://www.amazon.com/dp/B0G6YRY3N4) [**4681EA1007A DP040-012 Washer Drain Pump Assembly(OEM) Compatible with LG WT1501CW WT1201CV WT1201CW WT4870CW Kenmore 796.31513210 and More Replacement Parts 2649379 AP5672914 EAP7785119 PS7785119**EXMIATOV**$50.42**4.6★**▲ 103%**](https://www.amazon.com/dp/B0D979SVD5) [**DP040-012 4681EA1007A 2649379 Washer Drain Pump Replacement (OEM) for LG WT1101CW WT1201CV WT1201CW WT4870CW WT1501CW Kenmore 796.31513210 Part Number: 5859EA1004F 5859EA1004P Drain Pump.**Micnce**$52.62**4.9★**▲ 18%**](https://www.amazon.com/dp/B0DJSJPK4P)
**~~View all trending →~~**
## **What buyers say about hanning dp040-012**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**29%
*“Exact fit”*
**Advertised Vs Actual Product**13%
*“worked as advertised”*
**Value For Money**11%
*“great value”*
**Ease Of Use**10%
*“Easy”*
**Quality-Overall**8%
*“very good quality”*
**Assembly/Installation**5%
*“Easy Install”*
**Durability**5%
*“It feels very durable”*
**Maintenance And Repair**4%
*“This replacement part was great”*
**Noise Level**3%
*“doesnt produce any unusual noise”*
**Functionality-Overall**2%
*“had my machine running like new again”*
### **What buyers complain about **
**Durability**15%
*“Been through two arriving broke”*
**Leak-Proof**13%
*“causing it to leak”*
**Defective Material/Parts**11%
*“replacement for defective part perfect”*
**Advertised Vs Actual Product**10%
*“But showing the picture of a product with the Hanning label that is not made by Hanning is a highly deceptive practice”*
**Mounting**7%
*“didn't mount the same as the original”*
**Assembly/Installation**7%
*“Difficult to install”*
**Noise Level**6%
*“it's already making a grinding noise when the drain pump kicks on”*
**Quality-Overall**4%
*“Cheap”*
**Drainage**2%
*“Our washer was starting to make lots of noise while draining”*
**Ease Of Cleaning**2%
*“We were left with a tub full of dirty”*
### **Top return reasons **
**Defective Material/Parts**24%
**Functionality-Overall**22%
**Size-Overall**14%
**Compatibility-Overall**7%
**Value For Money**6%
**Advertised Vs Actual Product**6%
**Product Condition**5%
**Maintenance And Repair**5%
**Assembly/Installation**2%
**Quality-Overall**2%
## **Common questions**
- **Is hanning dp040-012 profitable to sell on Amazon United States?**
- The niche generates $110K/yr across 9 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.2%. Flapen's verdict: Skip it (41/100).
- **How competitive is the hanning dp040-012 niche?**
- 9 brands and 11 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in hanning dp040-012?**
- Top complaints mined from reviews: Durability, Leak-Proof, Defective Material/Parts. The return rate is 8.2% — above our launch gate.
- **When does demand for hanning dp040-012 peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the hanning dp040-012 niche?**
- Listings span $36.11–$58.98; the average listing price is $51.46 (sweet spot $15–$100). The average incumbent carries 98 reviews — the moat a new listing must climb.
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