---
title: "Ge Washer Control Board — $562K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/ge-washer-control-board"
last_updated: "2026-08-09T08:37:33.316Z"
locale: en
meta:
description: "Niche score 32/100 · $562K/yr market · 60K searches/yr · $159.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · $562K/yr market · 60K searches/yr · $159.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ge Washer Control Board — $562K/yr Amazon US Niche (2026) - Flapen"
---
# **ge washer control board**
**Skip it**
Prices mostly outside the sweet spot ($113.98–$197.31) — this niche doesn't clear our bar today.
Market size 62Growth 20Conversion 65Competition 10Returns 4Price range 0Avg price 55Brand share 9Review moat 99Quality gap 28
**Review moat**
**Incredible****29.5**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$562K**
$562K/yr · 60K searches
**Avg price**
**Good****$159.53**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-9.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Returns**
**Bad****10.9%**
return rate — above 5% kills the launch gate
**Price range**
**Bad****$113.98–$197.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, ge washer control board is a $562K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 32/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ge washer control board market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$319K–$399K**
- units × avg price
- **Conversion rate**
- **5.8%**
- **Avg BSR**
- **#2,762**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **20 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- GE71% - EVERTECHPRO12% - Generic5% - ClimaTek5% - Budora4% - Allstar Appliance Parts4% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 15 weeks — -9.6% search growth over the last 90 days.
2K1KSpike '26Apr '26May '26May '26Jun '26Jun '26Jul '26Jul '26Aug '26
[**Open Trend **](https://flapen.com/research/us/appliances/ge-washer-control-board/trend)
## **Top ge washer control board search terms**
- **ge washer control board**16K/yr+1.8%0.8% conv. - **wh22x38697**8K/yr+23.9%14.0% conv. - **ge front load washer control board**6K/yr-19.8%1.2% conv. - **ge washer main control board**8K/yr+24.1%1.0% conv. - **washing machine control board**7K/yr-15.5%0.0% conv. - **ge control board washing machine**3K/yr-50.5%0.8% conv. - **wh22x38697 control board**3K/yr-34.0%11.8% conv. - **ge washing machine control board**3K/yr-28.1%1.0% conv. - **wh22x38697 main control board**3K/yr-24.9%8.1% conv. - **washer control board**2K/yr-25.9%0.2% conv. [**All search terms **](https://flapen.com/research/us/appliances/ge-washer-control-board/search-terms)
## **Top ge washer control board products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$84K30%$169K45%$253K60%$337K110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GE Washer Control Board - OEM Replacement (WH22X38697)**GE**$131.46**4.6★78 rev](https://www.amazon.com/dp/B0FSTKBC5L) [2**GE Washer Main Control Board - OEM Replacement (WH22X37840)**GE**$152.24**4.6★75 rev](https://www.amazon.com/dp/B0FMPHKYD9) [3**WH22X38697 Washer Electronic Control Board Replacement for GE Washing Machines Fits WH22X37838 WH22X37837 WH22X36638 WH22X35518 WH22X32458**EVERTECHPRO**$164.11**5.0★1 rev](https://www.amazon.com/dp/B0GWFHY9CS) [4**290D2226G104 Main Control Board for GE Washer Control Board WH22X35239 AP7198368 WH22X29556 WH22X32357 WH18X28174**Generic**$113.98**4.6★3 rev](https://www.amazon.com/dp/B0FJ5CBGXM) [5**WH22X37840 - OEM Washer Washing Machine Control Board Direcly Replaces GE General Electric Hotpoint WH22X36637 WH22X30898 WH22X29532 WH22X32057 WH22X32457**ClimaTek**$197.31**4.1★29 rev](https://www.amazon.com/dp/B0FD4SRD5L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WH22X38697 Washer Electronic Control Board Replacement for GE Washing Machines Fits WH22X37838 WH22X37837 WH22X36638 WH22X35518 WH22X32458**EVERTECHPRO**$164.11**1 rev3mo ago](https://www.amazon.com/dp/B0GWFHY9CS) [**WH22X38697 Washing Machine Main Control Board**Allstar Appliance Parts**$151.44**3 rev4mo ago](https://www.amazon.com/dp/B0GR1B266Z) [**WH22X37840 Main Control Board for GE Front-Load Washers OEM Replacement Fits WH22X36637 WH22X29532 WH22X30898 WH22X32057 & More Washer Electronic Control Module**EVERTECHPRO**$185.10**9 rev5mo ago](https://www.amazon.com/dp/B0GGDFK2WQ) [**GE Washer Control Board - OEM Replacement (WH22X38697)**GE**$131.46**78 rev9mo ago](https://www.amazon.com/dp/B0FSTKBC5L) [**GE Washer Main Control Board - OEM Replacement (WH22X37840)**GE**$152.24**75 rev10mo ago](https://www.amazon.com/dp/B0FMPHKYD9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WH22X38697 Washer Electronic Control Board Replacement for GE Washing Machines Fits WH22X37838 WH22X37837 WH22X36638 WH22X35518 WH22X32458**EVERTECHPRO**$164.11**5.0★**▲ 175%**](https://www.amazon.com/dp/B0GWFHY9CS) [**WH22X38697 Washing Machine Main Control Board**Allstar Appliance Parts**$151.44**4.6★**▲ 65%**](https://www.amazon.com/dp/B0GR1B266Z) [**GE Washer Control Board - OEM Replacement (WH22X38697)**GE**$131.46**4.6★**— 10%**](https://www.amazon.com/dp/B0FSTKBC5L) [**GE Washer Main Control Board - OEM Replacement (WH22X37840)**GE**$152.24**4.6★**— 2%**](https://www.amazon.com/dp/B0FMPHKYD9) [**WH22X37840 Main Control Board for GE Front-Load Washers OEM Replacement Fits WH22X36637 WH22X29532 WH22X30898 WH22X32057 & More Washer Electronic Control Module**EVERTECHPRO**$185.10**4.8★**▼ 24%**](https://www.amazon.com/dp/B0GGDFK2WQ)
**~~View all trending →~~**
## **What buyers say about ge washer control board**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**15%
*“Fit perfectly”*
**Advertised Vs Actual Product**15%
*“it was from GE as advertised”*
**Value For Money**13%
*“Great price”*
**Ease Of Use**12%
*“went in easy”*
**Quality-Overall**11%
*“Quality product and delivered fast”*
**Instructions/User Manual/Troubleshooting**8%
*“The instructions were very clear”*
**Maintenance And Repair**6%
*“Washer is fixed”*
**Compatibility-Overall**4%
*“Compatible”*
**Functionality-Overall**4%
*“Perfectly solved my problem”*
**Correct Contents**2%
*“Getting the right part”*
### **What buyers complain about **
**Functionality-Overall**22%
*“therefore did not work”*
**Instructions/User Manual/Troubleshooting**13%
*“I might have messed up the initial set up”*
**Defective Material/Parts**11%
*“Had multiple washing machine codes replaced main board fixed issues working like new”*
**Durability**7%
*“only lasted 1 month”*
**Compatibility-Overall**6%
*“NOT COMPATIBLE with WH22X36637.”*
**Touch/Button Controls**6%
*“buttons may be mis-mapped”*
**Noise Level**6%
*“It would just make a clicking noise”*
**Assembly/Installation**6%
*“Missing information for installation”*
**Maintenance And Repair**4%
*“Will have to replace it again”*
**Quality-Overall**3%
*“Garbage”*
### **Top return reasons **
**Functionality-Overall**29%
**Defective Material/Parts**26%
**Compatibility-Overall**14%
**Size-Overall**7%
**Advertised Vs Actual Product**4%
**Connectivity-Overall**4%
**Value For Money**3%
**Product Condition**3%
**Maintenance And Repair**3%
**Assembly/Installation**2%
## **Common questions**
- **Is ge washer control board profitable to sell on Amazon United States?**
- The niche generates $562K/yr across 8 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -9.6%. Flapen's verdict: Skip it (32/100).
- **How competitive is the ge washer control board niche?**
- 6 brands and 14 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in ge washer control board?**
- Top complaints mined from reviews: Functionality-Overall, Instructions/User Manual/Troubleshooting, Defective Material/Parts. The return rate is 10.9% — above our launch gate.
- **What does it cost to enter the ge washer control board niche?**
- Listings span $113.98–$197.31; the average listing price is $159.53 (sweet spot $15–$100). The average incumbent carries 30 reviews — the moat a new listing must climb.
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