---
title: "Trend — ge mwf refrigerator water filter - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/ge-mwf-refrigerator-water-filter/trend"
last_updated: "2026-07-21T09:25:08.282Z"
locale: en
meta:
  description: "ge mwf refrigerator water filter shows searches that convert (16.9% search→purchase), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "ge mwf refrigerator water filter shows searches that convert (16.9% search→purchase), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — ge mwf refrigerator water filter - Flapen"
---

# **ge mwf refrigerator water filter**

**Worth a look**

Shows searches that convert (16.9% search→purchase), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Market size 88Growth 27Conversion 98Competition 10Returns 89Price range 95Avg price 95Brand share 5Review moat 19Quality gap 23

**Conversion**

**Incredible****16.9%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Incredible****$34.03**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$14.76–$82.06**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.3%**

return rate — above 6% kills the launch gate

**Market size**

**Great****$1.6M**

$1.6M/yr · 282K searches

**Growth**

**Okay****+1.7%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****14,730.22**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****88%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand