---
title: "Ge Mwf Refrigerator Water Filter — $1.6M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/ge-mwf-refrigerator-water-filter"
last_updated: "2026-07-21T20:40:57.316Z"
locale: en
meta:
description: "Niche score 51/100 · $1.6M/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $1.6M/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Ge Mwf Refrigerator Water Filter — $1.6M/yr Amazon US Niche (2026) - Flapen"
---
# **ge mwf refrigerator water filter**
**Worth a look**
Shows searches that convert (16.9% search→purchase), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Market size 88Growth 27Conversion 98Competition 10Returns 89Price range 95Avg price 95Brand share 5Review moat 19Quality gap 23
**Conversion**
**Incredible****16.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$34.03**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$14.76–$82.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.3%**
return rate — above 6% kills the launch gate
**Market size**
**Great****$1.6M**
$1.6M/yr · 282K searches
**Growth**
**Okay****+1.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****14,730.22**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, ge mwf refrigerator water filter is a $1.6M/yr Amazon United States market (282K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 51/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ge mwf refrigerator water filter market data**
- **Units sold / yr**
- **40K–50K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$1.4M–$1.7M**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **16.9%**
- **Avg BSR**
- **#136**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **81 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**16**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- GE39% - GLACIER FRESH29% - Waterdrop19% - Amazon Basics9% - Caehomly3% - Waterspecialist2%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +1.7% search growth over the last 90 days.
9K7KPrime Day '25Spike '25 seasonDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/appliances/ge-mwf-refrigerator-water-filter/trend)
## **Top ge mwf refrigerator water filter search terms**
- **ge mwf refrigerator water filter**69K/yr+10.0%17.6% conv. - **mwf ge water filter**52K/yr+8.2%17.9% conv. - **mwf water filter for ge refrigerator**25K/yr-12.4%13.8% conv. - **ge mwf water filter**21K/yr-0.7%11.3% conv. - **ge water filter mwf**17K/yr+12.8%12.9% conv. - **mwf water filter**17K/yr-10.5%8.8% conv. - **ge mwf water filter replacement**14K/yr+7.8%16.1% conv. - **mwf**12K/yr-4.4%2.6% conv. - **ge mwf**10K/yr+8.9%7.1% conv. - **mwf refrigerator water filter**6K/yr-2.3%5.2% conv. [**All search terms **](https://flapen.com/research/us/appliances/ge-mwf-refrigerator-water-filter/search-terms)
## **Top ge mwf refrigerator water filter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$162K20%$324K30%$486K40%$648K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GE MWF Refrigerator Water Filter Genuine Replacement Filter Certified to Reduce Lead Sulfur and 50+ Other Impurities Replace Every 6 Months for Best Results Pack of 1**GE**$42.56**4.6★24,006 rev](https://www.amazon.com/dp/B000AST3AK) [2**GLACIER FRESH Replacement for MWF Refrigerator Water Filters SmartWater MWFP MWFA GWF HDX FMG-1 WFC1201 RWF1060 197D6321P006 Kenmore 9991 3 Pack**GLACIER FRESH**$29.77**4.6★27,424 rev](https://www.amazon.com/dp/B07MG765SH) [3**Waterdrop WD-F13 Replacement for GE MWF SmartWater MWFP MWFINT MWFA GWF HDX FMG-1 Kenmore 9991 GSE25GSHECSS WFC1201 Refrigerator Water Filter 3 Pack**Waterdrop**$26.30**4.8★11,095 rev](https://www.amazon.com/dp/B079SBMYWC) [4**GLACIER FRESH Replacement for MWF Refrigerator Water Filters SmartWater MWFP MWFA GWF HDX FMG-1 WFC1201 RWF1060 197D6321P006 Kenmore 9991 1 Pack**GLACIER FRESH**$14.76**4.6★27,424 rev](https://www.amazon.com/dp/B07D4JT2ZJ) [5**Amazon Basics Replacement Water Filter Cartridge Compatible with GE MWF Refrigerator NSF Certified No Leaks Fits Perfectly Compatible with GE and Kenmore 3-Pack**Amazon Basics**$30.32**4.6★2,702 rev](https://www.amazon.com/dp/B07CH3BWJ2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MWF Water Filter Compatible with GE MWF SmartWater MWFP MWFA MWFINT GWF GWFA HDX FMG-1 Kenmore 9991 High Efficiency Filtration and Every 6 Months Value NSF Certified 4 Pack**Caehomly**$27.78**233 rev1y ago](https://www.amazon.com/dp/B0DZB9NMC3) [**GE MWF Refrigerator Water Filter Genuine Replacement Filter Certified to Reduce Lead Microplastics PFOA/PFOS and 50+ Other Impurities Compatible with GE Appliances Brands Pack of 2**GE**$82.06**24,006 rev6y ago](https://www.amazon.com/dp/B07YWL7S73) [**GLACIER FRESH Replacement for MWF Refrigerator Water Filters SmartWater MWFP MWFA GWF HDX FMG-1 WFC1201 RWF1060 197D6321P006 Kenmore 9991 3 Pack**GLACIER FRESH**$29.77**27,424 rev7y ago](https://www.amazon.com/dp/B07MG765SH) [**Amazon Basics Replacement Water Filter Cartridge Compatible with GE MWF Refrigerator NSF Certified No Leaks Fits Perfectly Compatible with GE and Kenmore 3-Pack**Amazon Basics**$30.32**2,702 rev8y ago](https://www.amazon.com/dp/B07CH3BWJ2) [**Amazon Basics Replacement Water Filter Cartridge Compatible with GE MWF Refrigerator NSF Certified 3-Pack**Amazon Basics**$24.76**365 rev8y ago](https://www.amazon.com/dp/B07CH4JV7P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Waterspecialist WS613B Replacement for GE MWF SmartWater MWFP MWFA GWF HDX FMG-1 WFC1201 GSE25GSHECSS PC75009 RWF1060 Kenmore 9991 Refrigerator Water Filter 3 Filters**Waterspecialist**$28.00**4.7★**▲ 49%**](https://www.amazon.com/dp/B078W6NMRR) [**GLACIER FRESH Replacement for MWF Refrigerator Water Filters SmartWater MWFP MWFA GWF HDX FMG-1 WFC1201 RWF1060 197D6321P006 Kenmore 9991 1 Pack**GLACIER FRESH**$14.76**4.6★**▲ 27%**](https://www.amazon.com/dp/B07D4JT2ZJ) [**MWF Water Filter Compatible with GE MWF SmartWater MWFP MWFA MWFINT GWF GWFA HDX FMG-1 Kenmore 9991 High Efficiency Filtration and Every 6 Months Value NSF Certified 4 Pack**Caehomly**$27.78**4.5★**▲ 18%**](https://www.amazon.com/dp/B0DZB9NMC3) [**Amazon Basics Replacement Water Filter Cartridge Compatible with GE MWF Refrigerator NSF Certified 3-Pack**Amazon Basics**$24.76**4.7★**▲ 16%**](https://www.amazon.com/dp/B07CH4JV7P) [**GE MWF Refrigerator Water Filter Genuine Replacement Filter Certified to Reduce Lead Sulfur and 50+ Other Impurities Replace Every 6 Months for Best Results Pack of 1**GE**$42.56**4.6★**— 9%**](https://www.amazon.com/dp/B000AST3AK)
**~~View all trending →~~**
## **What buyers say about ge mwf refrigerator water filter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Filtration**23%
*“Decent filter”*
**Value For Money**22%
*“Great value”*
**Size-Overall**17%
*“Exact fit”*
**Quality-Overall**8%
*“These are good quality filters”*
**Assembly/Installation**8%
*“Not an issue to install works as advertised”*
**Advertised Vs Actual Product**6%
*“Works as advertised”*
**Ease Of Use**4%
*“Ease of use”*
**Efficiency**3%
*“Works great”*
**Compatibility-Overall**2%
*“Compatibility”*
**Leak-Proof**1%
*“They work and don't leak”*
### **What buyers complain about **
**Filtration**24%
*“Does not filter”*
**Size-Overall**12%
*“It did not fit in my fridge”*
**Compatibility-Overall**10%
*“Not GE compatible”*
**Quality-Overall**8%
*“Quality has gone downhill”*
**Assembly/Installation**7%
*“for some reason was not able to be installed”*
**Functionality-Overall**4%
*“IMITATION ITEMS JUST DO NOT CUT IT STAY WITH WHAT YOY KNOW THAT DO JOB”*
**Value For Money**4%
*“certainly not inexpensive”*
**Leak-Proof**4%
*“Leaky”*
**Durability**4%
*“Didn't work as intended didn't last very long”*
**Water Resistance**3%
*“now I have no water”*
### **Top return reasons **
**Size-Overall**35%
**Filtration**25%
**Compatibility-Overall**15%
**Functionality-Overall**5%
**Value For Money**4%
**Advertised Vs Actual Product**3%
**Leak-Proof**2%
**Defective Material/Parts**2%
**Water Resistance**2%
**Connectivity-Overall**1%
## **Common questions**
- **Is ge mwf refrigerator water filter profitable to sell on Amazon United States?**
- The niche generates $1.6M/yr across 9 tracked products. 90-day search growth is +1.7%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the ge mwf refrigerator water filter niche?**
- 6 brands and 16 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in ge mwf refrigerator water filter?**
- Top complaints mined from reviews: Filtration, Size-Overall, Compatibility-Overall. The return rate is 1.3%.
- **When does demand for ge mwf refrigerator water filter peak?**
- Demand peaks in Jul–Aug; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the ge mwf refrigerator water filter niche?**
- Listings span $14.76–$82.06; the average listing price is $34.03 (sweet spot $15–$100). The average incumbent carries 14,730 reviews — the moat a new listing must climb.
## **Related niches in Appliances**
- 60 [**co2 regulator**](https://flapen.com/research/us/appliances/co2-regulator)$435K/yr+17.3%**Worth a look**- 60 [**egg carrier**](https://flapen.com/research/us/appliances/egg-carrier)$139K/yr+121.6%**Worth a look**- 60 [**crathco beverage dispenser parts**](https://flapen.com/research/us/appliances/crathco-beverage-dispenser-parts)$42K/yr+20.6%**Worth a look**- 61 [**aju73213301**](https://flapen.com/research/us/appliances/aju73213301)$145K/yr+29.5%**Worth a look**- 61 [**craft ice maker**](https://flapen.com/research/us/appliances/craft-ice-maker)$978K/yr+61.1%**Launch it**- 61 [**rv refrigerator**](https://flapen.com/research/us/appliances/rv-refrigerator)$4.7M/yr+14.8%**Launch it**[**All Appliances niches **](https://flapen.com/research/us/appliances)