---
title: "furnace filters — $11.1M/yr Amazon United States Niche, Score 62/100 - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/furnace-filters"
last_updated: "2026-07-20T18:10:44.956Z"
locale: en
meta:
description: "furnace filters clears our launch bar: a $11.1M/yr market growing +2.4% this quarter with returns at 1.1%. Data updated Jul 2026."
"og:description": "furnace filters clears our launch bar: a $11.1M/yr market growing +2.4% this quarter with returns at 1.1%. Data updated Jul 2026."
"og:title": "furnace filters — $11.1M/yr Amazon United States Niche, Score 62/100 - Flapen"
---
# **furnace filters**
**Launch it**
A $11.1M/yr market growing +2.4% this quarter with returns at 1.1% — clears our launch bar.
Market size 100Growth 28Conversion 80Competition 55Returns 92Price range 95Avg price 95Brand share 56Review moat 10Quality gap 21
**Market size**
**Incredible****$11.1M**
$11.1M/yr · 3.6M searches
**Avg price**
**Incredible****$38.27**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$21.92–$56.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.1%**
return rate — above 6% kills the launch gate
**Conversion**
**Great****8.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+2.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****31,043.16**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, furnace filters is a $11.1M/yr Amazon United States market (3.6M searches/yr). The top 5 brands hold 71% of demand. Verdict: Launch it — 62/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **250K–300K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **$9.6M–$11.5M**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **8.1%**
- **Avg BSR**
- **#14**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **154 days**
## **Competition**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**78**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 86%
**Open market**
**23%**
- EveryDrop20% - GE18% - EveryDrop by Whirlpool18% - Frigidaire8% - HMASAV7% - Samsung5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.4% search growth over the last 90 days.
100K60KSpike '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/appliances/furnace-filters/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1.1M20%$2.2M30%$3.3M40%$4.4M1K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 32 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**everydrop by Whirlpool Ice and Water Refrigerator Filter 1 EDR1RXD1 Single-Pack**EveryDrop**$50.86**4.7★108,198 rev](https://www.amazon.com/dp/B00UXG4WR8) [2**GE XWFE Refrigerator Water Filter Genuine Replacement Filter Certified to Reduce Lead Sulfur and 50+ Other Impurities Replace Every 6 Months for Best Results Pack of 1**GE**$46.95**4.5★41,339 rev](https://www.amazon.com/dp/B0882ZJ48W) [3**everydrop by Whirlpool Ice and Water Refrigerator Filter 2 EDR2RXD1 Single-Pack**EveryDrop by Whirlpool**$49.52**4.7★45,816 rev](https://www.amazon.com/dp/B00VBP8QPO) [4**everydrop by Whirlpool Ice and Water Refrigerator Filter 4 EDR4RXD1 Single-Pack**EveryDrop by Whirlpool**$49.87**4.7★41,161 rev](https://www.amazon.com/dp/B00UB38V2A) [5**GE RPWFE Refrigerator Water Filter Genuine Replacement Filter Certified to Reduce Lead Sulfur and 50+ Other Impurities Replace Every 6 Months for Best Results Pack of 1**GE**$46.59**4.6★57,750 rev](https://www.amazon.com/dp/B009PCI2JU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GLACIER FRESH Water Filter Compatible with XWFE (Built-in CHIP) Replacement for GE XWFE XWF Refrigerator Water Filter NSF/ANSI 42 Certification Pack of 1**GLACIER FRESH**$35.20**3,431 rev1y ago](https://www.amazon.com/dp/B0DXMZWPN3) [**Crystala Filters Water Filter Compatible with XWFE (Built-in CHIP) Replacement for GE XWFE XWF Refrigerator Water Filter Pack of 1**Crystala Filters**$33.19**4,118 rev1y ago](https://www.amazon.com/dp/B0DN68265V) [**everydrop by Whirlpool Refrigerator Water Filter A - EDRARXD1 Single-Pack**EveryDrop by Whirlpool**$54.10**2,172 rev2y ago](https://www.amazon.com/dp/B0D8MFM6BK) [**HMASAV W10295370A Water Filter Replacement Compatible with Whirlpool EDR1RXD1 Everydrop Filter 1 EDR1RXD1B W10295370 WHR1RXD1 KAD1RXD1 P4RFKB2 P8RFWB2L 46-9930 46-9081 3PACK**HMASAV**$29.34**3,361 rev2y ago](https://www.amazon.com/dp/B0D35L56P3) [**HMASAV W10295370A Water Filter Replacement Compatible with Everydrop Filter 1 Whirlpool EDR1RXD1 EDR1RXD1B W10295370 WHR1RXD1 KAD1RXD1 P4RFKB2 P8RFWB2L 46-9930 46-9081 2PACK**HMASAV**$21.92**3,851 rev2y ago](https://www.amazon.com/dp/B0D35NNNTZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Basics 20x20x1 Air Filter 6-Pack MERV 11 AC Furnace Filters Dust Pet Allergy Control Electrostatic (Actual Size: 19.75 x 19.75 x .75)**Amazon Basics**$34.96**4.6★**▲ 140%**](https://www.amazon.com/dp/B088BWBD95) [**GLACIER FRESH Water Filter Compatible with XWFE (Built-in CHIP) Replacement for GE XWFE XWF Refrigerator Water Filter NSF/ANSI 42 Certification Pack of 1**GLACIER FRESH**$35.20**4.6★**▲ 49%**](https://www.amazon.com/dp/B0DXMZWPN3) [**Crystala Filters Water Filter Compatible with XWFE (Built-in CHIP) Replacement for GE XWFE XWF Refrigerator Water Filter Pack of 1**Crystala Filters**$33.19**4.5★**▲ 38%**](https://www.amazon.com/dp/B0DN68265V) [**ICEPURE DA29-00020B Replacement for Samsung Water Filter HAF-CIN/EXP HAF-CIN DA29-00020B-1 RF28HMEDBSR RF263BEAESR RS25J500DSR RF263TEAESG RWF0700A HDX FMS-2 DA97-08006A-1 RF4287HARS RF28HFEDBSR 3PACK**ICEPURE**$25.67**4.7★**▲ 38%**](https://www.amazon.com/dp/B00ZY6KM4E) [**Waterspecialist WS645A Refrigerator Water Filter Replacement for Samsung DA97-17376B HAF-QIN/EXP HAF-QIN RF28T5001SR DA97-08006C RS27T5200SR RF28R7351SG RF24R7201SR RF27T5201SR 3 Pack**Waterspecialist**$27.05**4.7★**▲ 24%**](https://www.amazon.com/dp/B07KP6X4YK)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Filtration**21%
*“Filter works well”*
**Size-Overall**19%
*“Fit as expected”*
**Value For Money**19%
*“Decent price”*
**Quality-Overall**11%
*“Excellent Product”*
**Advertised Vs Actual Product**9%
*“As described”*
**Ease Of Use**3%
*“Easy to Change Out”*
**Compatibility-Overall**3%
*“No compatibility issues”*
**Assembly/Installation**2%
*“Easy Install”*
**Leak-Proof**1%
*“No leakage”*
**Durability**1%
*“Works well last 3-4 months”*
### **What buyers complain about **
**Filtration**31%
*“Doesnt filter”*
**Value For Money**13%
*“little expensive”*
**Functionality-Overall**6%
*“it does not perform as expected”*
**Size-Overall**5%
*“Did not fit”*
**Compatibility-Overall**5%
*“Incompatible”*
**Durability**5%
*“Did not last”*
**Quality-Overall**4%
*“Cheap quality”*
**Leak-Proof**3%
*“Leaked”*
**Water Resistance**2%
*“water comes out”*
**Assembly/Installation**2%
*“A pain to install”*
### **Top return reasons **
**Size-Overall**40%
**Filtration**22%
**Compatibility-Overall**14%
**Functionality-Overall**4%
**Value For Money**4%
**Defective Material/Parts**3%
**Leak-Proof**3%
**Advertised Vs Actual Product**2%
**Connectivity-Overall**2%
**Product Condition**2%
## **Common questions**
- **Is furnace filters profitable to sell on Amazon United States?**
- The niche generates $11.1M/yr across 32 tracked products. 90-day search growth is +2.4%. Flapen's verdict: Launch it (62/100).
- **How competitive is the furnace filters niche?**
- 16 brands and 78 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in furnace filters?**
- Top complaints mined from reviews: Filtration, Value For Money, Functionality-Overall. The return rate is 1.1%.
- **When does demand for furnace filters peak?**
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- **What does it cost to enter the furnace filters niche?**
- Listings span $21.92–$56.28; the average listing price is $38.27 (sweet spot $15–$100). The average incumbent carries 31,043 reviews — the moat a new listing must climb.
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