---
title: "Search terms — frgpaaf2 - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/frgpaaf2/search-terms"
last_updated: "2026-07-21T09:07:25.176Z"
locale: en
meta:
  description: "frgpaaf2 shows searches that convert (14.0% search→purchase), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "frgpaaf2 shows searches that convert (14.0% search→purchase), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — frgpaaf2 - Flapen"
---

# **frgpaaf2**

**Worth a look**

Shows searches that convert (14.0% search→purchase), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.

Market size 95Growth 23Conversion 96Competition 23Returns 94Price range 82Avg price 95Brand share 12Review moat 24Quality gap 18

**Conversion**

**Incredible****14.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Incredible****$2.3M**

$2.3M/yr · 688K searches

**Avg price**

**Incredible****$24.13**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.0%**

return rate — above 6% kills the launch gate

**Price range**

**Great****$5.90–$60.23**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Bad****5,093.14**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-4.3%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****73%**

top-5 click share — a locked-up shelf

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand