---
title: "frgpaaf2 — $2.3M/yr Amazon United States Niche, Score 53/100 - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/frgpaaf2"
last_updated: "2026-07-20T17:28:02.338Z"
locale: en
meta:
description: "frgpaaf2 shows searches that convert (14.0% search→purchase), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "frgpaaf2 shows searches that convert (14.0% search→purchase), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "frgpaaf2 — $2.3M/yr Amazon United States Niche, Score 53/100 - Flapen"
---
# **frgpaaf2**
**Worth a look**
Shows searches that convert (14.0% search→purchase), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Market size 95Growth 23Conversion 96Competition 23Returns 94Price range 82Avg price 95Brand share 12Review moat 24Quality gap 18
**Conversion**
**Incredible****14.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Incredible****$2.3M**
$2.3M/yr · 688K searches
**Avg price**
**Incredible****$24.13**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.0%**
return rate — above 6% kills the launch gate
**Price range**
**Great****$5.90–$60.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****5,093.14**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-4.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, frgpaaf2 is a $2.3M/yr Amazon United States market (688K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 53/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **100K–125K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$2.4M–$3.0M**
- units × avg price
- **Launch success**
- **—**
- 0 of 1 new (360d)
- **Conversion rate**
- **14.0%**
- **Avg BSR**
- **#23**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **167 days**
## **Competition**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **—flat
**Sellers**
**33**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**2%**
- Frigidaire77% - Netezza5% - Langsum5% - Funmit4% - DICHENY4% - Omaeon3% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -4.3% search growth over the last 90 days.
15K10KBlack Friday '24Holiday '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 12.6×
[**Open Trend **](https://flapen.com/research/us/appliances/frgpaaf2/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$232K20%$464K30%$696K40%$928K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FRIGIDAIRE PAULTRA2 Pure Air Ultra II Refrigerator Air Filter with Carbon Technology to Absorb Food Odors 3.8 Inch x 1.8 Inch White**Frigidaire**$15.43**4.7★15,106 rev](https://www.amazon.com/dp/B07LD37KTF) [2**Frigidaire PureAir AF-2 Air Filter**Frigidaire**$18.35**4.8★2,627 rev](https://www.amazon.com/dp/B09GL4KH4D) [3**Frigidaire PAULTRAII2PK PAULTRA2 Pure Air Ultra II 2 Pack Air Filter 3.8 x 1.8 2 Count**Frigidaire**$26.85**4.7★15,106 rev](https://www.amazon.com/dp/B085265T2J) [4**Frigidaire PurePour PWF-1 (FPPWFU01) & PureAir Ultra II (PAULTRA2) Water & Air Filter Combo Kit**Frigidaire**$55.20**4.7★1,801 rev](https://www.amazon.com/dp/B0C3MX9CYY) [5**Paultra2 Refrigerator Air Filter Replacement Compatible with Frigidaire Pureair Ultra 2 Pure Air Ultra 2 Pureair Ultra ii and Electrolux 242047805 5303918847 EAP12364179 4 Pack**Netezza**$9.79**4.7★531 rev](https://www.amazon.com/dp/B0CNH23VN1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**6 PACK Refrigerator Air Filter Replacement Carbon Activated Filter for Paultra2 Compatible with Frigidaire Pure Air Ultra 2 and EAP12364179 242047809 242047805 5303918847**Zirvkan**$5.90**23 rev5mo ago](https://www.amazon.com/dp/B0GL58V7LF) [**6 PACK Refrigerator Air Filter Replacement for Paultra2 Compatible with Frigidaire Pureair Ultra 2 Pure Air Ultra 2 Pureair Ultra II Electrolux 242047805 5303918847 EAP12364179**Langsum**$6.87**346 rev1y ago](https://www.amazon.com/dp/B0DXPZD3J8) [**Paultra2 Refrigerator Air Filter Replacement Compatible with Frigidaire Pureair Ultra 2 Pure Air Ultra 2 Pureair Ultra ii and Electrolux 242047805 5303918847 EAP12364179 4 Pack**Netezza**$9.79**531 rev2y ago](https://www.amazon.com/dp/B0CNH23VN1) [**DICHENY 6 PACK Refrigerator Air Filter Replacement for PAULTRA2 Compatible with Frigidaire Pure Air Ultra 2 Pure air Ultra II Pureair Ultra ii and Electrolux 242047805 5303918847 EAP12364179**DICHENY**$10.94**811 rev2y ago](https://www.amazon.com/dp/B0CRKRH6VX) [**Frigidaire PurePour PWF-1 (FPPWFU01) & PureAir Ultra II (PAULTRA2) Water & Air Filter Combo Kit**Frigidaire**$55.20**1,801 rev3y ago](https://www.amazon.com/dp/B0C3MX9CYY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**6 PACK Refrigerator Air Filter Replacement Carbon Activated Filter for Paultra2 Compatible with Frigidaire Pure Air Ultra 2 and EAP12364179 242047809 242047805 5303918847**Zirvkan**$5.90**4.8★**▲ 306%**](https://www.amazon.com/dp/B0GL58V7LF) [**Frigidaire PAULTRA Pure Air Ultra 4 Count Air Filter 6.5 x 4.75**Frigidaire**$37.55**4.7★**▲ 56%**](https://www.amazon.com/dp/B08526D6JD) [**Paultra2 Refrigerator Air Filter Replacement Compatible with Frigidaire Pureair Ultra 2 Pure Air Ultra 2 Pureair Ultra ii and Electrolux 242047805 5303918847 EAP12364179 4 Pack**Netezza**$9.79**4.7★**▲ 23%**](https://www.amazon.com/dp/B0CNH23VN1) [**6 PACK Refrigerator Air Filter Replacement for Paultra2 Compatible with Frigidaire Pureair Ultra 2 Pure Air Ultra 2 Pureair Ultra II Electrolux 242047805 5303918847 EAP12364179**Langsum**$6.87**4.7★**▲ 21%**](https://www.amazon.com/dp/B0DXPZD3J8) [**Frigidaire PurePour PWF-1 (FPPWFU01) & PureAir Ultra II (PAULTRA2) Water & Air Filter Combo Kit**Frigidaire**$55.20**4.7★**▲ 15%**](https://www.amazon.com/dp/B0C3MX9CYY)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**28%
*“Awesome fit”*
**Value For Money**23%
*“Best price”*
**Filtration**13%
*“Great air filter”*
**Advertised Vs Actual Product**13%
*“As Advertised”*
**Quality-Overall**11%
*“Good Quality, Fresh Water”*
**Ease Of Use**2%
*“Easy to replace”*
**Smell**1%
*“have not noticed any odors”*
**Durability**1%
*“Its durable, it matches what i needed”*
**Water Resistance**1%
*“Cool water”*
**Compatibility-Overall**1%
*“While they are marketed as compatible replacements for Paultra2”*
### **What buyers complain about **
**Filtration**18%
*“Not only did the filter fail to perform as expected”*
**Value For Money**16%
*“Overpriced”*
**Size-Overall**16%
*“Doesnt fit”*
**Compatibility-Overall**6%
*“Not compatible”*
**Quality-Overall**5%
*“Looks cheap”*
**Leak-Proof**4%
*“Approximately 10 minutes later, water began leaking throughout the refrigerator, creating a huge mess and soaking food and other items”*
**Functionality-Overall**3%
*“Did not work”*
**Instructions/User Manual/Troubleshooting**3%
*“No directions for air flow”*
**Advertised Vs Actual Product**2%
*“Incorrect product description”*
**Adhesion/Stickiness**2%
*“Mine was so old the tape protecting the adhesive didn't want to come off without taking some of the adhesive”*
### **Top return reasons **
**Size-Overall**64%
**Filtration**13%
**Compatibility-Overall**13%
**Advertised Vs Actual Product**2%
**Value For Money**2%
**Defective Material/Parts**1%
**Leak-Proof**1%
**Functionality-Overall**1%
**Product Condition**1%
**Water Resistance**0%
## **Common questions**
- **Is frgpaaf2 profitable to sell on Amazon United States?**
- The niche generates $2.3M/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the frgpaaf2 niche?**
- 7 brands and 33 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in frgpaaf2?**
- Top complaints mined from reviews: Filtration, Value For Money, Size-Overall. The return rate is 1.0%.
- **When does demand for frgpaaf2 peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 12.6× the quietest.
- **What does it cost to enter the frgpaaf2 niche?**
- Listings span $5.90–$60.23; the average listing price is $24.13 (sweet spot $15–$100). The average incumbent carries 5,093 reviews — the moat a new listing must climb.
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