---
title: "Fresh Flow Air Filter Whirlpool Refrigerator — $110K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/fresh-flow-air-filter-whirlpool-refrigerator"
last_updated: "2026-08-09T09:03:00.658Z"
locale: en
meta:
description: "Niche score 50/100 · $110K/yr market · 27K searches/yr. A concentrated shelf (top 5 take 84% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $110K/yr market · 27K searches/yr. A concentrated shelf (top 5 take 84% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Fresh Flow Air Filter Whirlpool Refrigerator — $110K/yr Amazon US Niche (2026) - Flapen"
---
# **fresh flow air filter whirlpool refrigerator**
**Worth a look**
Shows searches that convert (13.2% search→purchase), but a concentrated shelf (top 5 take 84% of clicks) keeps it on the watch list.
Market size 26Growth 44Conversion 96Competition 14Returns 86Price range 80Avg price 95Brand share 25Review moat 28Quality gap 68
**Conversion**
**Incredible****13.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$31.51**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$8.94–$113.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+15.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,709**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$110K**
$110K/yr · 27K searches
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, fresh flow air filter whirlpool refrigerator is a $110K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Sep. Verdict: Worth a look — 50/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fresh flow air filter whirlpool refrigerator market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **$95K–$126K**
- units × avg price
- **Conversion rate**
- **13.2%**
- **Avg BSR**
- **#92**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **80%**
- **Out of stock**
- **10.5%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**14**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**5%**
- Fresh Flow39% - GROOKPET28% - Funmit10% - AMI PARTS7% - SWZEC6% - Mist5% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 109 weeks — +15.4% search growth over the last 90 days.
1K750Spike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/appliances/fresh-flow-air-filter-whirlpool-refrigerator/trend)
## **Top fresh flow air filter whirlpool refrigerator search terms**
- **fresh flow**11K/yr+49.3%2.4% conv. - **fresh flow air filter whirlpool refrigerator**8K/yr-6.0%17.2% conv. - **freshflow refrigerator air filter**3K/yr+1.5%21.1% conv. - **fresh flow refrigerator air filter**4K/yr-18.7%16.5% conv. - **freshflow refrigerator air filter whirlpool**459/yr-23.1%17.5% conv. [**All search terms **](https://flapen.com/research/us/appliances/fresh-flow-air-filter-whirlpool-refrigerator/search-terms)
## **Top fresh flow air filter whirlpool refrigerator products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$11K20%$22K30%$33K40%$44K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fresh Flow W10311524 Air Filter Cartridge for Whirlpool Refrigerators 2-Pack**Fresh Flow**$17.86**4.8★3,450 rev](https://www.amazon.com/dp/B089LXN4VR) [2**Dog Water Fountain for Large Dogs: 7L/236oz/1.8G Dog Fountain Stainless Steel - Big Cat Drinking Fountain Indoor - Super Quiet Water Fountain for Dogs Inside - for Large Dog Cats & Multi-Pet Home**GROOKPET**$40.31**4.1★3,035 rev](https://www.amazon.com/dp/B0DNQ7FGF2) [3**3 Pack W10311524 AIR1 Refrigerator Air Filter Replacement for Whirlpool**Funmit**$13.45**4.7★4,591 rev](https://www.amazon.com/dp/B08D3PZ9RB) [4**Rhykin FreshFlow (4L+3 Filter Element)**SWZEC**$113.26**2.0★1 rev](https://www.amazon.com/dp/B0GCMTH2DC) [5**Mist Fresh W10311524 Refrigerator Air Filter Replacement for Whirlpool W10311524 AIR1 Maytag Kitchenaid and Jenn-Air FreshFlow (3 Pack)**Mist**$13.93**4.7★9,219 rev](https://www.amazon.com/dp/B07DWB27HF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rhykin FreshFlow (4L+3 Filter Element)**SWZEC**$113.26**1 rev6mo ago](https://www.amazon.com/dp/B0GCMTH2DC) [**W10311524 Refrigerator Air Filter**Midiex**$10.11**53 rev9mo ago](https://www.amazon.com/dp/B0FQ5DVHLS) [**Dog Water Fountain for Large Dogs: Big Cat Water Fountain Stainless Steel -1.8Gal/7L Big Quiet Cats Water Bowl Dispenser- Pet Water Fountains for Dogs - 8 Filters + 8 Sponge Filters - GROOKPET**GROOKPET**$60.39**3,035 rev1y ago](https://www.amazon.com/dp/B0DPFGC7Y9) [**Dog Water Fountain for Large Dogs: 7L/236oz/1.8G Dog Fountain Stainless Steel - Big Cat Drinking Fountain Indoor - Super Quiet Water Fountain for Dogs Inside - for Large Dog Cats & Multi-Pet Home**GROOKPET**$40.31**3,035 rev1y ago](https://www.amazon.com/dp/B0DNQ7FGF2) [**W10311524 Fresh Flow Air Filter & W10346771A Produce Preserver Replacement**AMI PARTS**$22.74**306 rev4y ago](https://www.amazon.com/dp/B0B5GPMKV8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rhykin FreshFlow (4L+3 Filter Element)**SWZEC**$113.26**2.0★**▲ 200%**](https://www.amazon.com/dp/B0GCMTH2DC) [**Dog Water Fountain for Large Dogs: Big Cat Water Fountain Stainless Steel -1.8Gal/7L Big Quiet Cats Water Bowl Dispenser- Pet Water Fountains for Dogs - 8 Filters + 8 Sponge Filters - GROOKPET**GROOKPET**$60.39**4.1★**▲ 159%**](https://www.amazon.com/dp/B0DPFGC7Y9) [**W10311524 Refrigerator Air Filter**Midiex**$10.11**4.8★**▲ 110%**](https://www.amazon.com/dp/B0FQ5DVHLS) [**Dog Water Fountain for Large Dogs: 7L/236oz/1.8G Dog Fountain Stainless Steel - Big Cat Drinking Fountain Indoor - Super Quiet Water Fountain for Dogs Inside - for Large Dog Cats & Multi-Pet Home**GROOKPET**$40.31**4.1★**▲ 78%**](https://www.amazon.com/dp/B0DNQ7FGF2) [**Fresh Flow W10311524 Air Filter Cartridge for Whirlpool Refrigerators 2-Pack**Fresh Flow**$17.86**4.8★**— 1%**](https://www.amazon.com/dp/B089LXN4VR)
**~~View all trending →~~**
## **What buyers say about fresh flow air filter whirlpool refrigerator**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**19%
*“cat loves it”*
**Size-Overall**12%
*“Fit perfectly”*
**Ease Of Cleaning**11%
*“Easy to clean”*
**Water Flow**9%
*“Wonderful Water Fountain”*
**Quality-Overall**8%
*“Great quality, Easy to clean, Highly Suggest”*
**Filtration**7%
*“Excellent Filter”*
**Value For Money**6%
*“Great value”*
**Advertised Vs Actual Product**6%
*“Exactly as described”*
**Ease Of Use**3%
*“Convenient and easy”*
**Durability**2%
*“It hasnt broken”*
### **What buyers complain about **
**Durability**37%
*“Broke quickly”*
**Filtration**12%
*“Poor quality filter”*
**Ease Of Cleaning**6%
*“Hard to clean”*
**Quality-Overall**5%
*“Poor quality pump”*
**Functionality-Overall**5%
*“Does not work”*
**Water Flow**5%
*“Water fountain stopped working”*
**Leak-Proof**4%
*“Leaks severely”*
**Value For Money**3%
*“its a waste of money”*
**Size-Overall**2%
*“Large”*
**Natural Resource Wastage**2%
*“Waste of an”*
### **Top return reasons **
**Size-Overall**42%
**Filtration**10%
**Advertised Vs Actual Product**7%
**Functionality-Overall**6%
**Product Condition**5%
**Compatibility-Overall**5%
**Defective Material/Parts**4%
**Value For Money**3%
**Leak-Proof**3%
**Water Flow**3%
## **Common questions**
- **Is fresh flow air filter whirlpool refrigerator profitable to sell on Amazon United States?**
- The niche generates $110K/yr across 10 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +15.4%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the fresh flow air filter whirlpool refrigerator niche?**
- 8 brands and 14 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in fresh flow air filter whirlpool refrigerator?**
- Top complaints mined from reviews: Durability, Filtration, Ease Of Cleaning. The return rate is 1.5%.
- **When does demand for fresh flow air filter whirlpool refrigerator peak?**
- Demand peaks in Sep; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the fresh flow air filter whirlpool refrigerator niche?**
- Listings span $8.94–$113.26; the average listing price is $31.51 (sweet spot $15–$100). The average incumbent carries 3,709 reviews — the moat a new listing must climb.
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