---
title: "freezer — $15.5M/yr Amazon United States Niche, Score 64/100 - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/freezer"
last_updated: "2026-07-20T18:09:14.062Z"
locale: en
meta:
description: "freezer clears our launch bar: a $15.5M/yr market growing +8.0% this quarter with returns at 2.1%. Data updated Jul 2026."
"og:description": "freezer clears our launch bar: a $15.5M/yr market growing +8.0% this quarter with returns at 2.1%. Data updated Jul 2026."
"og:title": "freezer — $15.5M/yr Amazon United States Niche, Score 64/100 - Flapen"
---
# **freezer**
**Launch it**
A $15.5M/yr market growing +8.0% this quarter with returns at 2.1% — clears our launch bar.
Market size 100Growth 35Conversion 9Competition 91Returns 73Price range 4Avg price 46Brand share 87Review moat 63Quality gap 80
**Market size**
**Incredible****$15.5M**
$15.5M/yr · 11.0M searches
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.1%**
return rate — above 6% kills the launch gate
**Review moat**
**Good****963.92**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$199.61**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+8.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$73.80–$796.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, freezer is a $15.5M/yr Amazon United States market (11.0M searches/yr). The top 5 brands hold 48% of demand. Verdict: Launch it — 64/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **50K–60K**
- avg 500–750/product
- **Revenue / yr**
- **$10.0M–$12.0M**
- units × avg price
- **Launch success**
- **77%**
- 17 of 22 new (360d)
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#25**
- **Page quality**
- **0%**
- **Prime**
- **42%**
- **Sponsored**
- **90%**
- **Out of stock**
- **11.3%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **153 days**
## **Competition**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**35 **▲rising
**Sellers**
**87**
**Top-5 brand share**
**48%**
Top 20: 90%
**Top-5 click share**
**24%**
Top 20: 53%
**Open market**
**46%**
- Midea16% - Frigidaire11% - Kismile8% - BODACIOUS7% - Generic6% - Antarctic Star6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.0% search growth over the last 90 days.
350K250KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/appliances/freezer/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$466K6%$932K9%$1.4M12%$1.9M1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)7 products missing review or click data not plotted
All 83 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Midea MERC04C4BAWW Chest Freezer 3.5 Cubic Feet Freezer With Removable Basket Interior LED Light Adjustable Temperature For Kitchen Apartment Office White**Midea**$203.15**4.5★10,816 rev](https://www.amazon.com/dp/B0CQT1JGQQ) [2**Midea MERC07C4BAWW Chest Freezer 7.0 Cubic Feet Freezer With Removable Basket Interior LED Light Adjustable Temperature For Kitchen Apartment Office White**Midea**$281.91**4.5★10,816 rev](https://www.amazon.com/dp/B0CQT26VCW) [3**Bodacious Ultra Quiet Deep Freezer 5.0 Cu Ft Compact Design Fast Freeze Low Power Consumption Ideal for Home Restaurant & Small Shops**BODACIOUS**$191.36**4.3★922 rev](https://www.amazon.com/dp/B0DWMC3JDP) [4**Kismile 2.8 Cubic Feet Chest Freezer with 2 Removable Basket Free Standing Top Open Door Compact Freezer with Adjustable Temperature for Home/Kitchen/Office/Bar**Kismile**$189.26**4.5★2,051 rev](https://www.amazon.com/dp/B0CNSJN66L) [5**Kismile 2.0 Cubic Feet Chest Freezer with 2 Removable Basket Free Standing Top Open Door Compact Freezer with Adjustable Temperature for Home/Kitchen/Office/Bar**Kismile**$170.62**4.5★2,051 rev](https://www.amazon.com/dp/B0CNSFK6PJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**17 Cu. Ft. Convertible Freezer Refrigerator Upright Freezer with Glass Shelves ENERGY STAR rated Frost Free BUC1700XB Black**ASHDOSSH**$101.96**0 rev2w ago](https://www.amazon.com/dp/B0H67WCD2C) [**Upright Freezer Deep Freeze Stainless Steel Freezer with Drawer Compartments 11 cu. ft. Freezer 25D x 23.6W x 66.5H**Generic**$190.33**0 rev1mo ago](https://www.amazon.com/dp/B0H3V8P8LF) [**Chest Deep Freezer 5 cu. Ft Black Adjustable Thermostat-Removable Vinyl Coated Wire Basket-Easy Defrost Drain Eye-Catching Stainless Steel Top Door- Garage Ready**Generic**$97.54**0 rev1mo ago](https://www.amazon.com/dp/B0H3JDJS69) [**Antarctic Star 1.2 Cu.Ft Mini Upright Freezer Compact Refrigerator with Adjustable Thermostat & Removable Shelves Freestanding Small Freezer for Home Kitchen Office Garage White**Antarctic Star**$109.47**85 rev1mo ago](https://www.amazon.com/dp/B0H2MM6MG5) [**Horizontal Deep Freezer 10 Cubic Feet Capacity Adjustable Thermostat with Removable Vinyl-Coated Metal Basket Easy Defrost Drainage Black**Generic**$94.30**1 rev1mo ago](https://www.amazon.com/dp/B0H2BSDFHT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Chest Deep Freezer 5 cu. Ft Black Adjustable Thermostat-Removable Vinyl Coated Wire Basket-Easy Defrost Drain Eye-Catching Stainless Steel Top Door- Garage Ready**Generic**$97.54**0.0★**▲ 221%**](https://www.amazon.com/dp/B0H3JDJS69) [**Horizontal Deep Freezer 10 Cubic Feet Capacity Adjustable Thermostat with Removable Vinyl-Coated Metal Basket Easy Defrost Drainage Black**Generic**$94.30**1.0★**▲ 219%**](https://www.amazon.com/dp/B0H2BSDFHT) [**Chest Deep Freezer 7 Cu. Ft Black Adjustable Thermostat-Removable Vinyl Coated Wire Basket-Easy Defrost Drain Eye-Catching Stainless Steel Top Door- Garage Ready**Generic**$98.25**0.0★**▲ 218%**](https://www.amazon.com/dp/B0H158ZN9P) [**Chest Freezer 7 Cubic Feet Deep Freezers Top Door with Removable Basket 7 Temperature Control Energy Saving for Home Office Apartment Commercial Shop Bar Indoor Use Grey**Yubefaso**$93.93**0.0★**▲ 217%**](https://www.amazon.com/dp/B0GWQCG96Z) [**Chest Freezer 7 Cubic Feet Deep Freezers Top Door with Removable Basket 7 Temperature Control Energy Saving for Home Office Apartment Commercial Shop Bar Indoor Use Grey**UUXUUX**$96.80**0.0★**▲ 217%**](https://www.amazon.com/dp/B0GYQ1SRDK)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**26%
*“Fits perfectly”*
**Storage Capacity**12%
*“Lots of room”*
**Value For Money**11%
*“Excellent value”*
**Noise Level**8%
*“Its quiet”*
**Quality-Overall**8%
*“The build quality feels solid”*
**Compactness**5%
*“Compact and powerful”*
**Advertised Vs Actual Product**5%
*“Exactly what I needed”*
**Ease Of Use**4%
*“easy to handle”*
**Heating**3%
*“the cooling is fantastic”*
**Weight Light**3%
*“It is also very lightweight”*
### **What buyers complain about **
**Size-Overall**25%
*“Small in size”*
**Durability**13%
*“Broke after 2 months”*
**Functionality-Overall**8%
*“It stop working”*
**Noise Level**5%
*“Annoying noise”*
**Advertised Vs Actual Product**4%
*“Description is not correct”*
**Defective Material/Parts**4%
*“Item arrived damaged”*
**Quality-Overall**3%
*“Wobbly & low quality”*
**Storage Capacity**3%
*“I do not what is measured as capacity”*
**Temperature Control**3%
*“Maintaining a correct temperature range was difficult”*
**Scratch Resistance**2%
*“the freezer came with scratches”*
### **Top return reasons **
**Size-Overall**55%
**Advertised Vs Actual Product**7%
**Defective Material/Parts**6%
**Functionality-Overall**5%
**Value For Money**5%
**Noise Level**3%
**Temperature Control**3%
**Scratch Resistance**3%
**Heating**2%
**Leak-Proof**1%
## **Common questions**
- **Is freezer profitable to sell on Amazon United States?**
- The niche generates $15.5M/yr across 83 tracked products. 17 of 22 products launched in the last 360 days are still selling. 90-day search growth is +8.0%. Flapen's verdict: Launch it (64/100).
- **How competitive is the freezer niche?**
- 35 brands and 87 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in freezer?**
- Top complaints mined from reviews: Size-Overall, Durability, Functionality-Overall. The return rate is 2.1%.
- **When does demand for freezer peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the freezer niche?**
- Listings span $73.80–$796.44; the average listing price is $199.61 (sweet spot $15–$100). The average incumbent carries 964 reviews — the moat a new listing must climb.
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