---
title: "everydrop filter 2 — $2.8M/yr Amazon United States Niche, Score 51/100 - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/everydrop-filter-2"
last_updated: "2026-07-20T18:09:17.411Z"
locale: en
meta:
description: "everydrop filter 2 shows low returns (0.7%), but a concentrated shelf (top 5 take 93% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "everydrop filter 2 shows low returns (0.7%), but a concentrated shelf (top 5 take 93% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "everydrop filter 2 — $2.8M/yr Amazon United States Niche, Score 51/100 - Flapen"
---
# **everydrop filter 2**
**Worth a look**
Shows low returns (0.7%), but a concentrated shelf (top 5 take 93% of clicks) keeps it on the watch list.
Market size 96Growth 26Conversion 96Competition 6Returns 97Price range 95Avg price 95Brand share 8Review moat 23Quality gap 15
**Returns**
**Incredible****0.7%**
return rate — above 6% kills the launch gate
**Market size**
**Incredible****$2.8M**
$2.8M/yr · 491K searches
**Conversion**
**Incredible****13.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$44.01**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$33.68–$50.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+1.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****6,786**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, everydrop filter 2 is a $2.8M/yr Amazon United States market (491K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jul. Verdict: Worth a look — 51/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **60K–80K**
- avg 20,000–25,000/product
- **Revenue / yr**
- **$2.6M–$3.5M**
- units × avg price
- **Launch success**
- **—**
- 3 of 3 new (360d)
- **Conversion rate**
- **13.1%**
- **Avg BSR**
- **#184**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **169 days**
## **Competition**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**20**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- EveryDrop by Whirlpool64% - HAUSTASK12% - YHARPJHD11% - KitchenAid6% - Whirlpool4% - JetfiWtr3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.0% search growth over the last 90 days.
18K13KHoliday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/appliances/everydrop-filter-2/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$564K40%$1.1M60%$1.7M80%$2.3M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**everydrop by Whirlpool Ice and Water Refrigerator Filter 2 EDR2RXD1 Single-Pack**EveryDrop by Whirlpool**$49.52**4.7★45,816 rev](https://www.amazon.com/dp/B00VBP8QPO) [2**YHARPJHD W10413645A Replacement for EDR2RXD1 Kenmore 469082 9082 W10413645 P6RFWB2 P8WB2L P5WB2L (3 PACK)**YHARPJHD**$46.57**4.4★99 rev](https://www.amazon.com/dp/B0D37J7X8T) [3**Replacement for Whirlpool EDR2RXD1 W10413645A Compatible with KAD2RXD1 WHR2RXD1 W10413645 EDR2RXD1 P9KB2L P9RFKB2L Kenmore 46-9082 46-9903 2 Pack**HAUSTASK**$33.86**4.9★51 rev](https://www.amazon.com/dp/B0GXML1563) [4**Replacement for Whirlpool EDR2RXD1 W10413645A Compatible with KAD2RXD1 WHR2RXD1 W10413645 EDR2RXD1 P9KB2L P9RFKB2L Kenmore 46-9082 46-9903 3 Pack**HAUSTASK**$43.81**4.9★51 rev](https://www.amazon.com/dp/B0GXN4ZXYT) [5**KitchenAid KAD2RXD1 Ice Orange Refrigerator Water Filter 2-KAD2RXD1 Single-Pack**KitchenAid**$50.80**4.7★851 rev](https://www.amazon.com/dp/B0C444KTGD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Replacement for Whirlpool EDR2RXD1 W10413645A Compatible with KAD2RXD1 WHR2RXD1 W10413645 EDR2RXD1 P9KB2L P9RFKB2L Kenmore 46-9082 46-9903 2 Pack**HAUSTASK**$33.86**51 rev2mo ago](https://www.amazon.com/dp/B0GXML1563) [**Replacement for Whirlpool EDR2RXD1 W10413645A Compatible with KAD2RXD1 WHR2RXD1 W10413645 EDR2RXD1 P9KB2L P9RFKB2L Kenmore 46-9082 46-9903 3 Pack**HAUSTASK**$43.81**51 rev2mo ago](https://www.amazon.com/dp/B0GXN4ZXYT) [**JetfiWtr W10413645A Water Filter 2 Replacement Compatible with Everydrop Filter 2 EDR2RXD1 Whirlpool WHR2RXD1 P9KB2L P9RFKB2L Whirlpool WRX986SIHZ WRF757SDHZ WRF767SDHZ WRF736SDAM 2 Pack**JetfiWtr**$33.68**12 rev3mo ago](https://www.amazon.com/dp/B0GFVHP1NZ) [**YHARPJHD W10413645A Replacement for EDR2RXD1 Kenmore 469082 9082 W10413645 P6RFWB2 P8WB2L P5WB2L (3 PACK)**YHARPJHD**$46.57**99 rev2y ago](https://www.amazon.com/dp/B0D37J7X8T) [**KitchenAid KAD2RXD1 Ice Orange Refrigerator Water Filter 2-KAD2RXD1 Single-Pack**KitchenAid**$50.80**851 rev3y ago](https://www.amazon.com/dp/B0C444KTGD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JetfiWtr W10413645A Water Filter 2 Replacement Compatible with Everydrop Filter 2 EDR2RXD1 Whirlpool WHR2RXD1 P9KB2L P9RFKB2L Whirlpool WRX986SIHZ WRF757SDHZ WRF767SDHZ WRF736SDAM 2 Pack**JetfiWtr**$33.68**5.0★**▲ 245%**](https://www.amazon.com/dp/B0GFVHP1NZ) [**Replacement for Whirlpool EDR2RXD1 W10413645A Compatible with KAD2RXD1 WHR2RXD1 W10413645 EDR2RXD1 P9KB2L P9RFKB2L Kenmore 46-9082 46-9903 2 Pack**HAUSTASK**$33.86**4.9★**▲ 245%**](https://www.amazon.com/dp/B0GXML1563) [**Replacement for Whirlpool EDR2RXD1 W10413645A Compatible with KAD2RXD1 WHR2RXD1 W10413645 EDR2RXD1 P9KB2L P9RFKB2L Kenmore 46-9082 46-9903 3 Pack**HAUSTASK**$43.81**4.9★**▲ 245%**](https://www.amazon.com/dp/B0GXN4ZXYT) [**YHARPJHD W10413645A Replacement for EDR2RXD1 Kenmore 469082 9082 W10413645 P6RFWB2 P8WB2L P5WB2L (3 PACK)**YHARPJHD**$46.57**4.4★**▲ 77%**](https://www.amazon.com/dp/B0D37J7X8T) [**Whirlpool WHR2RXD1 Ice Orange Refrigerator Water Filter 2-WHR2RXD1 Single-Pack**Whirlpool**$49.79**4.7★**▲ 11%**](https://www.amazon.com/dp/B0C44LN5MK)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Filtration**23%
*“Great water filter”*
**Size-Overall**15%
*“Fit perfectly”*
**Quality-Overall**15%
*“Good quality filter”*
**Value For Money**13%
*“Excellent Price”*
**Advertised Vs Actual Product**9%
*“As advertised”*
**Ease Of Use**4%
*“Easy to use”*
**Assembly/Installation**4%
*“Easy install”*
**Leak-Proof**2%
*“Fits perfectly and does not leak or provide less pressure”*
**Smell**1%
*“The water and ice tastes great and theres never a weird smell”*
**Compatibility-Overall**1%
*“100% compatible”*
### **What buyers complain about **
**Value For Money**30%
*“Way Too Expensive”*
**Filtration**20%
*“Defective filter”*
**Leak-Proof**7%
*“Leaking Water”*
**Durability**6%
*“Doesnt last for 6 months”*
**Quality-Overall**6%
*“Low quality”*
**Functionality-Overall**4%
*“that doesn't work”*
**Advertised Vs Actual Product**3%
*“This is false advertising at its best”*
**Compatibility-Overall**2%
*“Does not fit my KitchenAid EDR2RXD1”*
**Measurement/Reading Accuracy**2%
*“Not much of difference for the money, meanwhile, the Zero Water read just that, 0”*
**Ice Maker**2%
*“My ice maker stopped working”*
### **Top return reasons **
**Size-Overall**36%
**Compatibility-Overall**22%
**Filtration**19%
**Value For Money**7%
**Functionality-Overall**3%
**Product Condition**3%
**Leak-Proof**2%
**Advertised Vs Actual Product**2%
**Defective Material/Parts**1%
**Water Resistance**1%
## **Common questions**
- **Is everydrop filter 2 profitable to sell on Amazon United States?**
- The niche generates $2.8M/yr across 7 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +1.0%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the everydrop filter 2 niche?**
- 6 brands and 20 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in everydrop filter 2?**
- Top complaints mined from reviews: Value For Money, Filtration, Leak-Proof. The return rate is 0.7%.
- **When does demand for everydrop filter 2 peak?**
- Demand peaks in Jul; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the everydrop filter 2 niche?**
- Listings span $33.68–$50.80; the average listing price is $44.01 (sweet spot $15–$100). The average incumbent carries 6,786 reviews — the moat a new listing must climb.
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