---
title: "eptwfu01 frigidaire water filter — $1.5M/yr Amazon United States Niche, Score 54/100 - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/eptwfu01-frigidaire-water-filter"
last_updated: "2026-07-20T18:12:06.395Z"
locale: en
meta:
description: "eptwfu01 frigidaire water filter shows searches that convert (16.3% search→purchase), but a concentrated shelf (top 5 take 84% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "eptwfu01 frigidaire water filter shows searches that convert (16.3% search→purchase), but a concentrated shelf (top 5 take 84% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "eptwfu01 frigidaire water filter — $1.5M/yr Amazon United States Niche, Score 54/100 - Flapen"
---
# **eptwfu01 frigidaire water filter**
**Worth a look**
Shows searches that convert (16.3% search→purchase), but a concentrated shelf (top 5 take 84% of clicks) keeps it on the watch list.
Market size 86Growth 30Conversion 98Competition 14Returns 87Price range 95Avg price 95Brand share 17Review moat 25Quality gap 35
**Conversion**
**Incredible****16.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$39.22**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$19.10–$92.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.4%**
return rate — above 6% kills the launch gate
**Market size**
**Great****$1.5M**
$1.5M/yr · 236K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+3.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,250.2**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, eptwfu01 frigidaire water filter is a $1.5M/yr Amazon United States market (236K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 54/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **30K–40K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$1.2M–$1.6M**
- units × avg price
- **Launch success**
- **—**
- 2 of 2 new (360d)
- **Conversion rate**
- **16.3%**
- **Avg BSR**
- **#257**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **13.3%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **169 days**
## **Competition**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**4%**
- Frigidaire39% - JOBABA32% - ICEPURE10% - 4U PURE7% - MARRIOTTO5% - FOIRCEADAL3% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.8% search growth over the last 90 days.
40K30KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 5.3×
[**Open Trend **](https://flapen.com/research/us/appliances/eptwfu01-frigidaire-water-filter/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$151K20%$301K30%$452K40%$602K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**EPTWFU01 Water Filter Replacement Compatible with Frigidaire EPTWFU01 Pure Source Ultra II EWF02 3 Pack**JOBABA**$29.02**4.5★1,806 rev](https://www.amazon.com/dp/B0B2RPVWNR) [2**FRIGIDAIRE EPTWFU01 PureSource Ultra II Refrigerator Water Filter 1 Count White**Frigidaire**$51.01**4.8★35,199 rev](https://www.amazon.com/dp/B01BKWSHHE) [3**ICEPURE Replacement for Frigidaire EPTWFU01 EWF02 Pure Source Ultra II RWF5800A PureSource Ultra 2 SCWFTCTO GP006 EPTWFUO1 MR022 JO22 BO022 TH-01 DE022 1007 Refrigerator Water Filter 3PACK**ICEPURE**$28.06**4.4★1,887 rev](https://www.amazon.com/dp/B08ZXNYSH1) [4**Frigidaire EPTWFU01 PureSource Ultra II Refrigerator Water Filter Replacement | Set of 2**Frigidaire**$92.09**4.6★295 rev](https://www.amazon.com/dp/B0CXKH95V1) [5**EPTWFU01 Water Filter Replacement Compatible with Frigidaire EPTWFU01 ur Sur Ultra II EWF02 012505454226 4562222 Pack of 3**4U PURE**$26.93**4.7★1,052 rev](https://www.amazon.com/dp/B09S5XN431)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FOIRCEADAL Water Filter Replacement Compatible with EPTWFU01 Frigidaire ur Sur Ultra 2 EWF02 012505454226 3 Pack**FOIRCEADAL**$19.10**78 rev8mo ago](https://www.amazon.com/dp/B0FY6GQ7L1) [**GLACIER FRESH GF-EPTWFU Water Filter Replacement Compatible with EPTWFU01 EWF02 Pure Source Ultra II Pure Source Ultra 2 012505454226 4562222 807946701 3 Pack**GLACIER FRESH**$33.41**109 rev9mo ago](https://www.amazon.com/dp/B0FRMSK8MG) [**Water Filter Replacement Fit for Frigidaire EPTWFU01 Pure-Source Ultra 2 EWF02 012505454226 4562222 Compatible with Pure Source Ultra II Water Filters 3 Packs By AVXBYR**AVXBYR**$19.53**60 rev1y ago](https://www.amazon.com/dp/B0F1CGC8JM) [**MARRIOTTO MR022 Water Filter Compatible with Frigidaire refrigerator EPTWFU01 EWF02 Pure Source Ultra II and Pure Air Ultra 2 Air Filter (3+3)**MARRIOTTO**$32.82**547 rev1y ago](https://www.amazon.com/dp/B0DN5ZY5WK) [**Frigidaire EPTWFU01 PureSource Ultra II Refrigerator Water Filter Replacement | Set of 2**Frigidaire**$92.09**295 rev2y ago](https://www.amazon.com/dp/B0CXKH95V1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GLACIER FRESH GF-EPTWFU Water Filter Replacement Compatible with EPTWFU01 EWF02 Pure Source Ultra II Pure Source Ultra 2 012505454226 4562222 807946701 3 Pack**GLACIER FRESH**$33.41**4.6★**▲ 145%**](https://www.amazon.com/dp/B0FRMSK8MG) [**FOIRCEADAL Water Filter Replacement Compatible with EPTWFU01 Frigidaire ur Sur Ultra 2 EWF02 012505454226 3 Pack**FOIRCEADAL**$19.10**4.5★**▲ 122%**](https://www.amazon.com/dp/B0FY6GQ7L1) [**Frigidaire EPTWFU01 PureSource Ultra II Refrigerator Water Filter Replacement | Set of 2**Frigidaire**$92.09**4.6★**▲ 57%**](https://www.amazon.com/dp/B0CXKH95V1) [**Water Filter Replacement Fit for Frigidaire EPTWFU01 Pure-Source Ultra 2 EWF02 012505454226 4562222 Compatible with Pure Source Ultra II Water Filters 3 Packs By AVXBYR**AVXBYR**$19.53**4.2★**▲ 47%**](https://www.amazon.com/dp/B0F1CGC8JM) [**ICEPURE Replacement for Frigidaire EPTWFU01 EWF02 Pure Source Ultra II RWF5800A PureSource Ultra 2 SCWFTCTO GP006 EPTWFUO1 MR022 JO22 BO022 TH-01 DE022 1007 Refrigerator Water Filter 3PACK**ICEPURE**$28.06**4.4★**▲ 39%**](https://www.amazon.com/dp/B08ZXNYSH1)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**24%
*“Fits exactly as described”*
**Value For Money**21%
*“Great value”*
**Filtration**17%
*“Filter works well”*
**Quality-Overall**9%
*“Good quality”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Assembly/Installation**4%
*“Installation is simple”*
**Leak-Proof**3%
*“Doesn't leak”*
**Ease Of Use**2%
*“Quick and easy”*
**Compatibility-Overall**2%
*“Compatible”*
**Efficiency**1%
*“Works great”*
### **What buyers complain about **
**Filtration**16%
*“Terrible filters”*
**Value For Money**14%
*“the price is pretty high”*
**Leak-Proof**13%
*“water leaks from it”*
**Compatibility-Overall**8%
*“Not compatible”*
**Size-Overall**8%
*“Didnt fit as listed”*
**Quality-Overall**4%
*“They need to do better quality control on their products”*
**Advertised Vs Actual Product**4%
*“Description is wrong”*
**Ice Maker**4%
*“it still produces no ice”*
**Durability**3%
*“that lasted less than a week”*
**Water Resistance**2%
*“water leaks from it”*
### **Top return reasons **
**Size-Overall**46%
**Compatibility-Overall**19%
**Filtration**17%
**Leak-Proof**5%
**Value For Money**3%
**Advertised Vs Actual Product**3%
**Functionality-Overall**2%
**Defective Material/Parts**2%
**Product Condition**1%
**Connectivity-Overall**1%
## **Common questions**
- **Is eptwfu01 frigidaire water filter profitable to sell on Amazon United States?**
- The niche generates $1.5M/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.8%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the eptwfu01 frigidaire water filter niche?**
- 8 brands and 26 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in eptwfu01 frigidaire water filter?**
- Top complaints mined from reviews: Filtration, Value For Money, Leak-Proof. The return rate is 1.4%.
- **When does demand for eptwfu01 frigidaire water filter peak?**
- Demand peaks in Jul–Aug; the busiest month runs 5.3× the quietest.
- **What does it cost to enter the eptwfu01 frigidaire water filter niche?**
- Listings span $19.10–$92.09; the average listing price is $39.22 (sweet spot $15–$100). The average incumbent carries 4,250 reviews — the moat a new listing must climb.
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