---
title: "Search terms — ebf62174907 - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/ebf62174907/search-terms"
last_updated: "2026-08-09T14:07:08.980Z"
locale: en
meta:
  description: "Niche score 50/100 · $86K/yr market · 13K searches/yr · $66.90 avg price. Strong incumbent ratings (4.8★) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $86K/yr market · 13K searches/yr · $66.90 avg price. Strong incumbent ratings (4.8★) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — ebf62174907 - Flapen"
---

# **ebf62174907**

**Worth a look**

Shows a thin review moat (6 avg reviews), but strong incumbent ratings (4.8★) keeps it on the watch list.

Market size 22Growth 26Conversion 86Competition 38Returns 57Price range 93Avg price 87Brand share 72Review moat 100Quality gap 13

**Review moat**

**Incredible****6.31**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****$54.16–$100.95**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$66.90**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****9.7%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Returns**

**Good****2.7%**

return rate — above 5% kills the launch gate

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+0.7%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$86K**

$86K/yr · 13K searches

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")

## Search terms