---
title: "dryer — $5.2M/yr Amazon United States Niche, Score 59/100 - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/dryer"
last_updated: "2026-07-20T18:09:17.285Z"
locale: en
meta:
description: "dryer shows a $5.2M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "dryer shows a $5.2M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "dryer — $5.2M/yr Amazon United States Niche, Score 59/100 - Flapen"
---
# **dryer**
**Worth a look**
Shows a $5.2M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 98Growth 16Conversion 9Competition 81Returns 83Price range 8Avg price 43Brand share 78Review moat 41Quality gap 80
**Market size**
**Incredible****$5.2M**
$5.2M/yr · 3.5M searches
**Returns**
**Great****1.6%**
return rate — above 6% kills the launch gate
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Avg price**
**Okay****$219.60**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****2,376.37**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-18.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$28.77–$945.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, dryer is a $5.2M/yr Amazon United States market (3.5M searches/yr). The top 5 brands hold 57% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 5, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$3.3M–$4.4M**
- units × avg price
- **Launch success**
- **78%**
- 14 of 18 new (360d)
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#20**
- **Page quality**
- **0%**
- **Prime**
- **74%**
- **Sponsored**
- **91%**
- **Out of stock**
- **4.2%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **154 days**
## **Competition**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**27 **—flat
**Sellers**
**41**
**Top-5 brand share**
**57%**
Top 20: 93%
**Top-5 click share**
**34%**
Top 20: 70%
**Open market**
**38%**
- EUHOMY21% - MOJOCO15% - BLACK+DECKER10% - ROVSUN6% - Effidry5% - Kenmore5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.5% search growth over the last 90 days.
90K70KPrime Day '24Holiday '24Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/appliances/dryer/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$209K8%$418K12%$627K16%$836K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 46 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MOJOCO Portable Clothes Dryer - Mini/Compact Dryer for Apartment RV Travel - Small Quiet Fast-Drying Machine with Adjustable Timer & Hassle-Free Setup**MOJOCO**$49.91**4.4★1,191 rev](https://www.amazon.com/dp/B0C2GPVLHS) [2**Euhomy Portable Dryer 1.5 cu. ft. 850W Powerful Clothes Dryer with Stainless Steel Drum and Exhaust Hose Dryer Ideal for Apartments RVs Dorm RoomsWhite**EUHOMY**$197.65**4.2★3,646 rev](https://www.amazon.com/dp/B0C84L96D2) [3**ROVSUN 110V Portable Clothes Dryer High End Laundry Front Load Tumble Dryer Machine with Stainless Steel Tub & Simple Control Knob for Apartment Dorm-850W White**ROVSUN**$163.14**4.4★1,060 rev](https://www.amazon.com/dp/B08X6ZJR6C) [4**BLACK+DECKER BCED37 Compact Dryer for Standard Wall Outlet Small 4 Modes Load Volume 13.2 lbs. White**BLACK+DECKER**$386.11**4.1★2,782 rev](https://www.amazon.com/dp/B082YGFMQZ) [5**BLACK+DECKER BCED26 Compact Dryer for Standard Wall Outlet Small 5 Modes Load Volume 8.8 lbs. White**BLACK+DECKER**$286.34**4.1★2,782 rev](https://www.amazon.com/dp/B082YHL9LF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Portable Compact Clothes Dryer Global Voltage Travel Dryer Unique Design with 4 Drying Modules 36-Decibel Silent design Quiet Efficient Portable Drying System for Home Travel & Dorm**Nesugar**$84.17**32 rev2mo ago](https://www.amazon.com/dp/B0GX91VBDJ) [**Portable Clothes Dryer 900W Fast Drying & Large Load Capacity for Laundry and Shoes - Compact Mini Dryer Machine for Travel Apartments RV Dorm Blue**Nekithia**$57.92**34 rev3mo ago](https://www.amazon.com/dp/B0GVJQ9LTT) [**Portable Clothes Dryer 900W Fast Drying & Large Load Capacity for Laundry and Shoes - Compact Mini Dryer Machine for Travel Apartments RV Dorm Blue**Nekithia**$58.74**23 rev3mo ago](https://www.amazon.com/dp/B0GV8D1LPS) [**Effidry 110V Portable Clothes Dryer 830W Compact Laundry Dryers 2 cu.ft Electric Machine with Stainless Steel Tub for Apartment RVs Dorms 12LBS drying machine Clothing Dryer secadora portatil de ropa**Effidry**$196.52**29 rev4mo ago](https://www.amazon.com/dp/B0GRMPYB91) [**Portable Clothes Dryer 700W Foldable Dryer for Clothes with Timer No Assembly Required Quiet Compact Dryer for Apartment RV Dorm Travel & Small Spaces**Azmsorsm**$47.30**47 rev4mo ago](https://www.amazon.com/dp/B0GQP9FZ5W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Portable Compact Clothes Dryer Global Voltage Travel Dryer Unique Design with 4 Drying Modules 36-Decibel Silent design Quiet Efficient Portable Drying System for Home Travel & Dorm**Nesugar**$84.17**5.0★**▲ 308%**](https://www.amazon.com/dp/B0GX91VBDJ) [**Portable Clothes Dryer 900W Fast Drying & Large Load Capacity for Laundry and Shoes - Compact Mini Dryer Machine for Travel Apartments RV Dorm Blue**Nekithia**$57.92**4.5★**▲ 306%**](https://www.amazon.com/dp/B0GVJQ9LTT) [**Portable Clothes Dryer 700W Foldable Dryer for Clothes with Timer No Assembly Required Quiet Compact Dryer for Apartment RV Dorm Travel & Small Spaces**Azmsorsm**$47.30**4.2★**▲ 305%**](https://www.amazon.com/dp/B0GQP9FZ5W) [**Portable Clothes Dryer 900W Fast Drying & Large Load Capacity for Laundry and Shoes - Compact Mini Dryer Machine for Travel Apartments RV Dorm Blue**Nekithia**$58.74**4.1★**▲ 304%**](https://www.amazon.com/dp/B0GV8D1LPS) [**Effidry 110V Portable Clothes Dryer 830W Compact Laundry Dryers 2 cu.ft Electric Machine with Stainless Steel Tub for Apartment RVs Dorms 12LBS drying machine Clothing Dryer secadora portatil de ropa**Effidry**$196.52**4.4★**▲ 304%**](https://www.amazon.com/dp/B0GRMPYB91)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**10%
*“easy to fold”*
**Value For Money**9%
*“Great value”*
**Quality-Overall**9%
*“Great product, works as intended”*
**Size-Overall**7%
*“Nice compact size for my apartment”*
**Noise Level**7%
*“Noise level is very low”*
**Advertised Vs Actual Product**7%
*“Better than expected”*
**Strength**6%
*“The material is also sturdy”*
**Storage Capacity**5%
*“easy to store”*
**Portability**4%
*“Portable especially for your trips”*
**Compactness**4%
*“Super Compact for Travel”*
### **What buyers complain about **
**Durability**17%
*“Broke after a month”*
**Size-Overall**12%
*“Too Small”*
**Heating**10%
*“The heat level is low”*
**Noise Level**9%
*“Very loud”*
**Functionality-Overall**8%
*“Doesn't work”*
**Value For Money**5%
*“A little too costy for its size”*
**Quality-Overall**5%
*“it is not the highest quality”*
**Filtration**2%
*“It is very hard to clean the filter”*
**Ease Of Use**2%
*“they were almost impossible for me to separate”*
**Maintenance And Repair**1%
*“They told me they dont have replacement parts for me to purchase”*
### **Top return reasons **
**Size-Overall**40%
**Functionality-Overall**10%
**Advertised Vs Actual Product**7%
**Defective Material/Parts**7%
**Value For Money**6%
**Heating**5%
**Noise Level**3%
**Strength**2%
**Weight Heavy**2%
**Compatibility-Overall**2%
## **Common questions**
- **Is dryer profitable to sell on Amazon United States?**
- The niche generates $5.2M/yr across 46 tracked products. 14 of 18 products launched in the last 360 days are still selling. 90-day search growth is -18.5%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the dryer niche?**
- 27 brands and 41 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in dryer?**
- Top complaints mined from reviews: Durability, Size-Overall, Heating. The return rate is 1.6%.
- **When does demand for dryer peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the dryer niche?**
- Listings span $28.77–$945.55; the average listing price is $219.60 (sweet spot $15–$100). The average incumbent carries 2,376 reviews — the moat a new listing must climb.
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