---
title: "Dishwasher Filter — $119K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/appliances/dishwasher-filter"
last_updated: "2026-08-09T05:13:52.489Z"
locale: en
meta:
description: "Niche score 38/100 · $119K/yr market · 84K searches/yr · $16.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $119K/yr market · 84K searches/yr · $16.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dishwasher Filter — $119K/yr Amazon US Niche (2026) - Flapen"
---
# **dishwasher filter**
**Skip it**
A concentrated shelf (top 5 take 87% of clicks) — this niche doesn't clear our bar today.
Market size 28Growth 22Conversion 81Competition 11Returns 42Price range 67Avg price 79Brand share 29Review moat 86Quality gap 24
**Review moat**
**Great****289.56**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****8.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$16.79**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$8.63–$27.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.6%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$119K**
$119K/yr · 84K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-5.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, dishwasher filter is a $119K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Apr. Verdict: Skip it — 38/100.
Data updated Jul 5, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dishwasher filter market data**
- **Units sold / yr**
- **8K–10K**
- avg 750–1,000/product
- **Revenue / yr**
- **$134K–$168K**
- units × avg price
- **Conversion rate**
- **8.4%**
- **Avg BSR**
- **#97**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**9%**
- Funmit40% - puxyblue28% - IWIWE7% - PETOX6% - AMI PARTS6% - APPLIANCEMATES4% - Open — no brand owns it (3 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 108 weeks — -5.2% search growth over the last 90 days.
2K2KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/appliances/dishwasher-filter/trend)
## **Top dishwasher filter search terms**
- **whirlpool dishwasher filter**26K/yr-2.9%10.4% conv. - **dishwasher filter**22K/yr+1.5%5.1% conv. - **dishwasher filter replacement**18K/yr-19.7%4.5% conv. - **whirlpool dishwasher filter replacement**7K/yr+7.4%8.3% conv. - **kitchenaid dishwasher filter**6K/yr-7.9%6.4% conv. - **w10872845**5K/yr-5.5%19.0% conv. [**All search terms **](https://flapen.com/research/us/appliances/dishwasher-filter/search-terms)
## **Top dishwasher filter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$18K30%$36K45%$53K60%$71K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**W10872845 Dishwasher Pump Filter Cup Replacement for Whirlpool KitchenAid**Funmit**$19.05**4.8★938 rev](https://www.amazon.com/dp/B08F1XRS3Y) [2**UpgradedW10872845 Dishwasher Pump Filter Cup (New Upgrade) Compatible with 8579307 AP6030094 W10056425 W10056426 Fit for Whirl-pool Ken-more Ama-na by puxyblue**puxyblue**$14.10**4.6★456 rev](https://www.amazon.com/dp/B093BSHYVS) [3**IWIWE W10872845 Dishwasher Pump Filter Cup & WPW10463906 Screen Filter - Compatible with Whirlpool/Kenmore/KitchenAid Dishwasher - Replaces AP6030094 PS11759673 W10393351 AP6021820 PS11755148 2312301**IWIWE**$27.82**4.2★14 rev](https://www.amazon.com/dp/B0FX4GPMDH) [4**PETOX W10872845 Dishwasher Pump Filter Cup Replacement for Whirlpool Kenmore Amana Kitcheniad Dishwasher - Replace Part 8579307 W10142911 W10056425 W10056426 (Update Version)**PETOX**$15.85**4.7★271 rev](https://www.amazon.com/dp/B0C3TDYRFW) [5**W10872845 Dishwasher Pump Filter Cup Replacement Fit for Whirl-pool**AMI PARTS**$13.68**4.7★126 rev](https://www.amazon.com/dp/B0CD2563L2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**IWIWE W10872845 Dishwasher Pump Filter Cup & WPW10463906 Screen Filter - Compatible with Whirlpool/Kenmore/KitchenAid Dishwasher - Replaces AP6030094 PS11759673 W10393351 AP6021820 PS11755148 2312301**IWIWE**$27.82**14 rev8mo ago](https://www.amazon.com/dp/B0FX4GPMDH) [**Sthovd WD49X24057 Dishwasher Ultra Fine Filter Kit Replacement for GE**Sthovd**$19.63**63 rev1y ago](https://www.amazon.com/dp/B0DNJSXT99) [**Dishwasher Filter For Whirlpool W10872845 Dishwasher Pump Filter Cup Replacement For Amana KitchenAid Kenmore Replaces AP6030094 W10465373 W10693534 Pump Cup Fit Whirlpool WDT730PAHZ0 WDF520PADM7**APPLIANCEMATES**$17.77**100 rev2y ago](https://www.amazon.com/dp/B0CMZN3NFW) [**W10872845 Dishwasher Pump Filter Cup Replacement Fit for Whirl-pool**AMI PARTS**$13.68**126 rev2y ago](https://www.amazon.com/dp/B0CD2563L2) [**PETOX W10872845 Dishwasher Pump Filter Cup Replacement for Whirlpool Kenmore Amana Kitcheniad Dishwasher - Replace Part 8579307 W10142911 W10056425 W10056426 (Update Version)**PETOX**$15.85**271 rev3y ago](https://www.amazon.com/dp/B0C3TDYRFW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**IWIWE W10872845 Dishwasher Pump Filter Cup & WPW10463906 Screen Filter - Compatible with Whirlpool/Kenmore/KitchenAid Dishwasher - Replaces AP6030094 PS11759673 W10393351 AP6021820 PS11755148 2312301**IWIWE**$27.82**4.2★**▲ 177%**](https://www.amazon.com/dp/B0FX4GPMDH) [**W10872845 Dishwasher Pump Filter Cup Replacement Fit for Whirl-pool**AMI PARTS**$13.68**4.7★**▲ 50%**](https://www.amazon.com/dp/B0CD2563L2) [**W10872845 Dishwasher Pump Filter Cup Replacement for Whirlpool KitchenAid**Funmit**$19.05**4.8★**▲ 11%**](https://www.amazon.com/dp/B08F1XRS3Y) [**UpgradedW10872845 Dishwasher Pump Filter Cup (New Upgrade) Compatible with 8579307 AP6030094 W10056425 W10056426 Fit for Whirl-pool Ken-more Ama-na by puxyblue**puxyblue**$14.10**4.6★**— 8%**](https://www.amazon.com/dp/B093BSHYVS) [**WPW10463906 Dishwasher Filter Replacement 1PC**UPTTHOW**$8.63**4.7★**▼ 12%**](https://www.amazon.com/dp/B0B6QTNHCJ)
**~~View all trending →~~**
## **What buyers say about dishwasher filter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**46%
*“Exact fit”*
**Advertised Vs Actual Product**17%
*“Just as advertised”*
**Quality-Overall**10%
*“Good quality”*
**Filtration**6%
*“New filter works great”*
**Value For Money**6%
*“Great value for the money”*
**Material Quality**2%
*“The durable plastic frame and ultra-fine mesh lining are engineered to perfectly handle high-temperature water cycles without warping or cracking over time, offering a secure, flush fit inside standard Whirlpool, Maytag, Kenmore, and KitchenAid models”*
**Durability**2%
*“Durable, easy install”*
**Ease Of Cleaning**1%
*“Saved me hours cleaning the wands”*
**Leak-Proof**1%
*“I havent had any leakage or issues so far”*
**Strength**1%
*“seems sturdy enough and is functional”*
### **What buyers complain about **
**Size-Overall**56%
*“Did not fit”*
**Advertised Vs Actual Product**8%
*“Innacurate product description”*
**Filtration**6%
*“Filter does not fit dishwasher bottom”*
**Durability**3%
*“This caused the pump to fail after only a few years”*
**Value For Money**3%
*“half the price”*
**Ease Of Cleaning**3%
*“Wanted to replace old filter because couldn't get it super clean anymore”*
**Compatibility-Overall**3%
*“Does not fit the Dishwasher model”*
**Defective Material/Parts**3%
*“Neither parts fit”*
**Ease Of Use**3%
*“Bit of a struggle to get in place”*
### **Top return reasons **
**Size-Overall**72%
**Filtration**9%
**Compatibility-Overall**8%
**Advertised Vs Actual Product**3%
**Defective Material/Parts**2%
**Connectivity-Overall**1%
**Functionality-Overall**1%
**Maintenance And Repair**1%
**Value For Money**1%
**Product Condition**1%
## **Common questions**
- **Is dishwasher filter profitable to sell on Amazon United States?**
- The niche generates $119K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.2%. Flapen's verdict: Skip it (38/100).
- **How competitive is the dishwasher filter niche?**
- 9 brands and 13 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in dishwasher filter?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Filtration. The return rate is 3.6%.
- **When does demand for dishwasher filter peak?**
- Demand peaks in Apr; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the dishwasher filter niche?**
- Listings span $8.63–$27.82; the average listing price is $16.79 (sweet spot $15–$100). The average incumbent carries 290 reviews — the moat a new listing must climb.
## **Related niches in Appliances**
- 60 [**deviled egg platter**](https://flapen.com/research/us/appliances/deviled-egg-platter)$1.3M/yr-52.4%**Worth a look**- 60 [**hat washer for washing machine**](https://flapen.com/research/us/appliances/hat-washer-for-washing-machine)$1.9M/yr+56.4%**Launch it**- 60 [**fppwfu01 water filter replacement**](https://flapen.com/research/us/appliances/fppwfu01-water-filter-replacement)$8.5M/yr+8.2%**Launch it**- 60 [**refrigerators**](https://flapen.com/research/us/appliances/refrigerators)$2.2M/yr+11.8%**Launch it**- 60 [**opal ice maker filter**](https://flapen.com/research/us/appliances/opal-ice-maker-filter)$747K/yr+28.5%**Worth a look**- 61 [**dryer vent hose**](https://flapen.com/research/us/appliances/dryer-vent-hose)$4.5M/yr-2.7%**Worth a look**[**All Appliances niches **](https://flapen.com/research/us/appliances)